2. Project Island Queen 2011
overview
Producers:
• The Innoventive Group & Flying Fish Films
Dates:
• Preliminaries: Sunday 27th March, 2011
• Finals: Sunday April 3rd, 2011
Venue:
• TBD
Estimated event patronage:
• Preliminaries: 750 people
• Finals: 2000 people
Competition Logistics:
• 20 contestants, 15 Preliminary contestants, 10 Finalists, Celebrity Judges
Competition Prizes:
• First Prize - Bds$5,000.00 in Cash; Personalized promotional website;
Photo Shoot; Clothing; Blackberry
• Second Place - Bds$1,500.00 in Cash
• Third Place - Bds$500.00 in Cash
Recap of Island Queen 2008 - 2010
• Event has grossed over 7500 patrons in its three (3) years of production
• Intro of Island Queen Internet TV in 2010 on islandqueenbarbados.com,
YouTube, Facebook, Bajantube.com and Bajan Dancehall.com.
The five-episode miniseries logged over 13,700 views.
• Extensive media coverage of event via King Magazine (U.S.A.),
XXL Magazine (U.S.A.), Hott 95.3FM, Mix 96.9FM, Caribbean Media
Corporation, Nation Newspaper, The Heat and CBS Caribbean,
www.king-mag.com, www.allhiphop.com & www.shadyvillecaribbean.com
• Celebrity judging panel has included Alison Hinds, Peter Ram, Wynter
Gordon, Freddie Hill, Malcolm X, Jon Doe, Richard Haynes, Toni Thorne
and Philip 7 .
• Competition winners: 2010 – Tia Weekes / 2009 - Tameisha Boyce / 2008
- Joyann Skeete
3. oPerations Island Queen 2011
Island Queen Reality TV
• Production of an Island Queen reality television show. The show will
consist of 13 half-hour episodes, which will be distributed regionally and
internationally, exposing partner brands well beyond Barbados’ shores.
• The reality show will feature the ‘behind the scenes’ view of the
event, including interaction between the contestants, competitions and
challenges.
• Five contestants will be eliminated during the reality show, which will
serve as the first stage of the competition.
• Six of these episodes will be broadcast locally as part of the marketing
campaign leading up to the event.
Contestant Recruitment
• Highly publicized 6-week recruitment period (January – February 2011),
marketed through social media, recruitment videos featuring past
winners and on-the-spot recruitment.
• Goal of recruiting minimum 25% non-Barbadian contestant participation,
with representation from (5) Caribbean territories.
Competition Logistics
• Event will be broken into two (2) weeks of competition, first week
prelims and second week finals.
• Twenty (20) contestants will be selected to participate in the reality
show. This will then be reduced to fifteen (15) contestants for the
preliminaries which will be reduced to ten (10) contestants for the finals.
Event Production
• The event will be divided into two (2) parts: the competition running
from 4:00pm - 7:00pm and the after-party 7pm - midnight
• Each event will be hosted by a male/female combo of local or
international celebrities
• Entertainment to include local, regional and international DJs & Perfomers
Beach Party
• For the finals, the event will be held on one of the island’s beaches with
a catwalk setup on the sand along with cocktails bars, screens, cabanas
and a VIP lounge.
4. Island Queen Calendar
As part of the expansion of the Island Queen brand, Innoventive will produce
a (12) month calendar featuring selected 2011 finalists along with the previous
winners. The calendar will be shot on location in Barbados and showcase the
island as a sophisticated and upscale destination filled with exotic locales and
gorgeous women.
Island Queen Agency
An additional expansion of the Island Queen brand in 2011 will be the creation of
the IQ Agency. The agency will provide opportunities to our contestants beyond
the scope of the competition and help them gain works in areas such as print
advertising, commercials, makeup, fashion shows, hosting, video as well as
fashion runway models and street team work.
International Strategic Partners
KING Magazine - 2011 for Island Queen marks the return of King Magazine
to Barbados! King Magazine, one of the leading men’s lifestyle magazines, is
fresh off of 2 big back to back covers (Melyssa Ford +Nikki Minaj) and Editor in
Chief Sean A. Malcolm, will be our VIP guest for the event. Expect to see Island
Queen Barbados splashed across the pages of King in a Summer issue, showing
the event to the world!
Rap Radar - one of the world’s leading hip hop blogs is a proud partner of
Island Queen 2011. Founded by renowned journalist Elliott Wilson and rap
superstar Eminem’s manager Paul Rosenburg, Rap Radar averages over 160k
unique visitors and 600k hits monthly. As part of our partnership, the YouTube
version of Island Queen TV will be premiered on the site every Tuesday during
the month of March and content from the finals will be featured in April. Content
Director of Rap Radar, Brian “B. Dot” Miller, who is of Barbadian heritage and a
spokesperson for Kodak, will be one of the celebrity judges for Island Queen 2011
and promises to give Barbados and Island Queen the full spotlight it deserves.
5. Marketing Island Queen 2011
Target Demographic Groups
• Barbadian party goers between 18 to 35 years old
• UWI and BCC Students
• Regional, North American & European lifestyle travelers
Promotional Campaign
Imagery & Branding - Creation of vibrant flyers, posters, customized FB Fan
Page, blog template & assorted paraphernalia, Dynamic model photography
Street Team Marketing - Employment of a street team to distribute 10,000
flyers and 1000 posters
Viral Marketing - Guerilla marketing featuring impromptu appearances of Island
Queen contestants in unconventional, high-traffic areas (e.g. Swan Street,
Warrens roundabout); Creation and distribution of viral videos and mix-cds
Social Media Marketing - Ten (10) week campaign including - Expansion of
www.islandqueen.tv with individual contestant sub-sites; customize Facebook
fan page and twitter page, Flickr photo galleries; Servicing Island Queen content
internationally through project partners such as KING and Rap Radar; E-Blasts;
PR Campaign - Airing of 6 episodes of Island Queen Reality TV – March 3 to April
7 on CBC TV; feature articles in local press; Media Invitations; VIP Invitations
Media Advertising - (4-6) weeks of radio advertising; Radio interviews for event
producers, sponsors, contestants, event entertainers, celebrity guest, etc.
Post Event Marketing - Viral Videos and pictures of patrons, contestants,
judges, sponsors, etc. endorsing their Island Queen experience
6. Project Island Queen 2011
Producers The production of Island Queen and Island Queen TV is the result of a joint venture between
The Innoventive Group Inc. and Flying Fish Studios.
The Innoventive Group Inc. is a full service Brand Development and Management
agency. Innoventive combines a 360-degree perspective on brand development, cutting-edge
technologies, advanced knowledge of viral marketing techniques and guerilla-style execution
to enable our clients to communicate effectively with their consumers, expand brand reach,
gain competitive advantages and ultimately win!
Flying Fish Studios (FFS) is a full service audio-visual digital technology company based
in Bridgetown, Barbados with offices in Trinidad and Jamaica. FFS is the largest privately
owned radio, television and film distribution content provider in the Eastern Caribbean.
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