Infographic: Putting Numbers On Marketing Effectiveness
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75% of CMO's say that return on marketing investment will be the primary measure of their effectiveness by 2015. Nearly half of all CEOs are now actively tracking marketing’s impact on revenue and almost one quarter of CFOs now have direct visibility into the revenue performance of marketing. To learn more about these stats, download the related E-Book: Driving Conversations Conversions Within CRM - http://www.savogroup.com/resources/e-books/driving-conversations-conversions-within-crm-ebook/
