In this presentation, you will learn about crowdfunding and how it can benefit your business and community. Suzanne Paschall is Editor in Chief and Owner of Indie Ink Publishing in Saskatoon, has been experimenting with crowdfunding to mitigate risk, improve the cash flow of book production, and to build advanced marketing buzz and audience for indie authors and their books. To date, Indie Ink has launched two campaigns for their Spring 2013 titles: The New Rockstar Philosophy and Eating Myself Crazy. In this presentation, participants will learn: * what is crowdfunding and what it can achieve your business or community * the three most common and legal types of crowdfunding examples of crowdfunding in Saskatchewan * lessons learned in launching a crowdfunding campaign Special guest speaker, Suzanne Paschall is a member of the National Crowdfunding Association of Canada and a local ambassador for the NCFA. SEDA members can access the full webinar recording here: http://owl.li/ob2n6

1. Welcome
Crowdfunding 101:
What It Is
How You Can Benefit
& Tips for Getting Started

2. Agenda
Industry Update
Dashboard
Speakers
Q&A
Follow-Up

3. 3
Suzanne Paschall
Editor in Chief, Indie Ink Publishing
Presenter

4. What is Crowdfunding?
• What it ISN’T:
– crowdSOURCING
– Only ‘donations’
– EASY
– Only for short-term gain
– Only for financial gain
– Only for business

5. What is Crowdfunding?

6. What is Crowdfunding?

7. Examples of Who CF Can Help…
Crowdfunding is ideal when you’re…
•Entrepreneur
•Community organization
•Individual artist/inventor
•Charity
•An individual seeking support for a personal
venture

8. Types of Crowdfunding: Charitable
• Registered charities
• Broader reach
• Ease of show & tell
• Transparency
• Donation targeting
• Tax receipting
• Low administrative fees

9. Saskatchewan Charitable
Campaign Example: SES
• Production of video on
tar sands development
in Saskatchewan
• Touring costs for 4
northern community
presentations
• Raised $5K
• Found corporate
sponsor

10. Types of Crowdfunding:
Community
Empowering
More timely
Families can reach out in
crisis

11. Community Campaign Example:
Scadding Court Community Centre

12. Community Campaign Example:
Scadding Court Community Centre

13. Success Components of Campaign
• Phases/Steps
• Creative/various rewards
• Includes content/creative
crowdsourcing (design)
• Engages: voting!
• Builds for long-term buy-
in: usage!
• Creates buzz &
EXPECTATION
• Promo for business

14. Types of Crowdfunding:
Rewards-Based
• Create products/services to pre-sell
• Fulfill after the campaign is over
• Cash flow management strategy
• Risk mitigation strategy
• Fan engagement
• Building marketing buzz

15. Saskatchewan Rewards-Based
Campaign: New Rockstar
http://igg.me/at/newrockstar

16. Rockstar Results…
• Exceeded Goal
• Eliminated our up-front
cash flow/risk issues
• Built buzz for launch
• Built email list
• Created new
products/services
• Post-campaign
advertising
• Media interest

17. Types of Crowdfunding:
Equity-Based
• Has up to recently been illegal in Canada & US
• US JOBS Act legislation (1/13) making legal in US
• Legislation in Ontario/Saskatchewan this summer
making some forms legal
• Will allow individuals to invest in companies, with
some limitations
• Will allow companies to offer investment options,
with limitations
• Huge growth area in CF

18. Campaign Promo:
Using Social Media

19. Top 10 Lessons Learned or…
Things I Wish Someone Had Told
Me Before My First Campaign
1. PICK PLATFORM CAREFULLY
2. REALLY PLAN
3. HAVE LAUNCH EVENT
4. GET ADVANCE $
5. ENGAGE CORE (and I don’t mean abs)
6. DO REGULAR VIDEO UPDATES
7. TAG YOU’RE IT!
8. SET GOAL CAREFULLY
9. SET CAMPAIGN LENGTH CAREFULLY
10. REWARDS VARIETY

20. Crowdfunding Info Resources
GENERAL
•National Crowdfunding Asssociation of Canada www.ncfacanada.org
•Indiegogo (crowdfunding portal platform) www.indiegogo.com
•Kickstarter (crowdfunding portal platform) www.kickstarter.com
EQUITY CROWDFUNDING
•FCAA – Saskatchewan Equity CF White Paper
•Ontario Securities Commission White Paper
•US Equity CF Article
•http://www.inc.com/articles/201112/why-the-crowdfunding-legislation-is-good-for-
startups.html
VERTICAL PORTAL EXAMPLES
•See the entire current list at the NCFA Canadian Crowdfunding Director

21. Q&A
Please send your questions via the Chat or
Question widget on your dashboard.

22. Contact Info
Suzanne Paschall
Indie Ink Publishing & Story, Incorporated
www.indieinkpublishing.com
www.storyincorporated.com
Email: suzanne@indieinkpublishing.com
Ph: 1-888-438-1343

23. Stay in Touch
Thank you for joining us!
Verona Thibault
President, SEDA
@saskecdevassoc
@growourregion
verona.thibault@seda.sk.ca
306-384-5817