MARKETING – The cost optimization through electronic communication based on behavioral clients’ profiles communication adequacy depending on the stage of the client’s life cycle. SELLING- the support for traders with the use of automatic communication with an own client’s database and potential customers CUSTOMER SERVICE- undertaking the initiative for communication with our clients, personalized and automated communication depending on the client’s life cycle, lowering the costs of the customer service.

1. The SARE
system
www.sare360.com

2. SARE was founded in 2005
www.sare360.com
• +120 employees in the Capital Group
• +900 customers
• We’ve gained trust of plenty of bank institutions,
• which have been SARE’s customers for many years
• The customer service in more than 40 countries
• The opening of SARE company in Germany in 2015
• 38 million PLN turnover in 2015
• Since 2011 SARE has been listed on Warsaw
NewConnect Stock Exchange
• Since 15 January 2016 SARE has been listed
on the Main Market at the Stock Exchange

3. SARE CAPITAL GROUP – timeline
www.sare360.com

4. www.sare360.com
THE SARE
SYSTEM
Suppor areas of omni-channel
communication

5. The SARE System
Why is it worth choosing?
MARKETING – The cost optimization
through electronic communication based
on behavioral clients’ profiles
communication adequacy depending on
the stage of the client’s life cycle.
SELLING- the support for traders with the
use of automatic communication with an
own client’s database and potential
customers
CUSTOMER SERVICE- undertaking the
initiative for communication with our
clients, personalized and automated
communication depending on the client’s
life cycle, lowering the costs of the
customer service.
www.sare360.com

6. • Cyclical
contact
• e.g. every 7
days
The management’s
decisions
The company’s activity
Relationship with
workers
Press
information
Promotional
and business’s
image activity
Comany’s
activity
IR statements
Media
industry
Financial
results
SARE’S CLIENT
DEPARTMENTS:
• MANAGEMENT
• SALES
• CLIENT SERVICE
• PR
• MARKETING
CLIENT
INVESTORS
• Reminders
• E-mail sms
• Sales
communication
• Personalized newsletter
• /company/
• trader
• Surveys
• Quality
testing
• Dedicated offers,
• Group offer,
• Company offer,
• Dynamic content
• Payment due
dates
• Procedures,
• Documentation
• Certificates of
quality
• Transport, delivery
WORKERS
MEDIA
INDUSTRY
RELATIONS WITH OTHERS
IMAGE CREATING
INTERNAL COMMUNICATIONSALES COMMUNICATION
INVESTOR RELATIONS
www.sare360.com
BUILDING A RELATIONSHIP
WITH A CLIENT
COMPANIES,
PARTNERS
CUSTOMER
SERVICE,
sales
department
SARE Customer’s Actions Service – communication areas

7. 1
4 steps to maximization of the return on relationship with a
client
– ROR (return on relationship)
Integrating the marketing system with the databases
Using the dynamic content function in order to personalize and
customize sales-marketing communication
Communication automation on the basis of the client’s activity
and preferences.
Realization of the sales-marketing communication in
OMNICHANNEL model with the care about consistent customer
experience.
2
3
4
www.sare360.com

8. www.sare360.com
THE SARE
SYSTEM
SOLUTIONS
in omni-channel
communication with the
customer and sales support

9. Business profits
Database
monetization
1
2
Omnichannel
• Integration with external databases
• Enlarging databases
• Collecting behavioral data
• - web analytics
• Adjusting the system to the specific
needs of SAREscript
• Integration of the communication
system between SARE with CRM
and the client’s sales system
• Integration of communication
channels
• E-mail Marketing
• SMS campaigns
• Surveys
• Call Center
• Personalized printing
• Responsive design
• Creation Tests
www.sare360.com

10. 3
4
Content
Marketing
Marketing
Automation
• Dynamic newsletter’s content
• Advanced personalization
• Testing
• A/B/X
• SPAM test
• Social media Integration
• Dedicated bar codes and
discount codes
• Behavioral targeting
• Follow-up
• Automatic conditional emails
• Mailing date optimization
• Frequency optimization
• Geolocalization
• Transactional emails
• Personalized mailing date
• SAREhub, SAREweb:
remarketing, web monitoring
www.sare360.com
Business profits

11. this COMPLEX SOLUTION
allowing realization of broadly
understood marketing campaigns.
SARE supplies tools necessary for the
realization of advanced sending (e-mail
and sms), conducting survey
researches, integration with social
networks and realization of marketing
actions.
SARE also provides support on every
stage of cooperation, through
workshops and training and Call Center
service.
SARE SYSTEM
SOLUTIONS
www.sare360.com

12. Collecting data from
available sources
Declarative data
Behavioral data
CRM and sales data
Merging data into one
record, selection and
drawing conclusions
Segment isolation
Segments isolated on the basis of:
• Data from a form (e.g. age)
• Source of getting the data
(adequately tagged)
• Average size of former shopping
• Behavioral data collected from sent
mailings
• Web activity data
• Web record
• From a friend’s recommendation
• Activity in the e-mail and SMS
channel
• Activity on Web services
• History of purchasing
Creating clients’ behavioral profiles
Example segments:
Segment A
Segment B
Segment C
1 2 3

13. Dynamic
content
Allows the realization of an idividual
sending on the basis of a feature
assigned to the address. For example:
The realization of emails sending to
subscribers who opened the last three
messages, with a more favorable
discount code, than the one sent to
those who did not open the emails.
If there is information about the
recipients’ sex in the database,
the SARE system allows you to send
different emails to women and men.
www.sare360.com

14. Product/offer research
www.sare360.com

15. Cyclical Email
and SMS
In SARE, you can automatically
define cyclical sending. Thanks to
this you will build a solid
relationship with the client and take
care about the recipient’s loyalty.
You can also send birthday and
promotional emails and text
messages. The realization of
cyclical sending is simplified by the
function „download the newsletter
from the Web”, which perfectly fits
journals sending.
www.sare360.com

16. The effect of our
experience
in building
relationships with
the clients are our
clients’ incredible
results
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17. They trust us:
www.sare360.com

18. They trust us:
www.sare360.com

19. Communication
scenarios
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20. Communication scenario
Adding an
address to the
database
Welcoming E-mail
Educational lane
• E-mail # 1
• E-mail # 2
Sending the
categories
Thanking for
the purchase
Cross & up selling
Satisfaction survey
• Thank-you email
• discount%
Special mailing
Behavioral
Seasonal action
Newsletter
Activating
E-mail/sms
You haven’t visited
us since…
Products for you
Come back to our
shop-20%
Other
scenarios
www.sare360.com

21. SARE
biznes na
wyższym poziomie
Using the SARE
system/channels
integrated
Sharing the system with email/mobile marketing,
managing the database, graphic projects, campaigns
and reports in one place, as well as using integrated
SARE Hub/SAREweb channels
Cooperation offer
Support and consulting, help
in achieving your goals
The support and training conducted by the dedicated
consultant, the support in organizing your sendings
and getting expected results, arranging tasks schedule
and controlling the effects
1
2
Legal support
The system allows communication according to law,
GIODO
3

22. SARE
biznes na
wyższym poziomie
Graphic projects
Graphic projects prepared
by experienced graphic designers
Integration
The SARE system is open to integration with external
systems thanks to API/SOAP
Technology and
infrastructure
The support from IT department and ensuring the
technological facilities, infrastructure (the system, servers)
on SARE part
4
5
6
www.sare360.com

23. New Business SARE
Tel.: +48 512 069 220
E-mail: nb@sare.pl
Feel free to contact us:
www.sare360.com