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Customer Analytics Infographic (Columbian Spanish)

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http://spr.ly/SAP_Analytics - The constant growth of information on numerous products and services empower customers with crucial intelligence that influences their purchase decisions. Achieving success in keeping in-tune with customers’ rapidly changing needs requires businesses to streamline their customer data management activities to personalize each customer interaction.

Veröffentlicht in: Technologie
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Customer Analytics Infographic (Columbian Spanish)

  1. 1. No cumplió con las mejoresprácticas al utilizar los datosdel cliente, por lo tanto no logrócomprometer a los clientes de unamanera adecuada.Identificar clientes muy valiosos yenviarles mensajes de marketing dirigidosOptimizar los grupos de productos ycronogramas de ofrecimientosbasándose en el comportamientohistórico y reciente del clienteLOS PASOS DELOS MEJORES EN SU CLASE PARAGESTIONAR CON ÉXITO EL VIAJE DEL COMPRADORDeleitar a los clientes no es tarea fácil para las organizaciones de hoy. El constante crecimiento de la información sobrenumerosos productos y servicios faculta a los clientes con una inteligencia crucial que influye en sus decisiones de compras.Para tener éxito en mantenerse en consonancia con las necesidades siempre cambiantes de los clientes, las empresas debenmodernizar sus actividades de gestión de datos del cliente a fin de personalizar cada interacción con el cliente. Las actividadesque se utilizan para gestionar proactivamente este viaje del comprador pueden compararse con navegar en un río peligroso.Completar un viaje con éxito a través de este río requiere que las compañías tomen las decisiones correctas en cada fase delviaje del comprador coordinando sus actividades, compartiendo información y trabajando en colaboración para crear clientesde por vida.Las compañías que administran larecopilación de datos del cliente conéxito utilizan los siguientes diferenciadores clave:61%Los mejores en su clase57%Los mejores ensu clase61%Los mejores en su claseDATOSDELCLIENTERECOPILACIÓNIntegrar datos internos con datos externosMantenerunregistro,medireinformarPlataformasdemediossocialesIntegrar datos internos sobreclientes actuales/ clientespotenciales con datos externos(por ej. en línea, sociales) paraobtener una visión más ampliade las interacciones del clienteIdentificar los clientesmás influyentes dentrode plataformas demedios socialesMantener un registro,medir e informar elimpacto de cada parte decontenido digital en elcomportamiento del clienteDESAFÍOS PRINCIPALES PARA LAS EMPRESAS DE HOY48% 32%MayorcompetenciaExpectativas del clienteque cambian rápidamenteGestionar/navegar el viajede los compradoresapalancando las mejoresprácticas estadísticas delclienteRetención del clienteLos mejores en su clase: 158% más queTODOS los demásSatisfacción del clienteLos mejores en su clase 16,4 veces más que todos los demásMargen de ganancia promedio por clienteLos mejores en su clase: 8,14 veces más que todos los demásLa rentabilidad por las inversiones en marketingLos mejores en su clase: 844% más que todos los demás¡Conocemos anuestros clientes!VISTA EN 360°DEL CLIENTE:Integración perfecta de losdatos del cliente en todos lossistemas empresariales(es decir, ERP, CRM)52%Informar los resultados delcompromiso del cliente según el rol73%Los mejores ensu clase70%Los mejores ensu clase48%Todos los demás: 55%Todos los demás: 31%

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