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Cache-Cache: SAP Hybris

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SAP Hybris e-commerce platform enables consumers to enjoy fantastic shopping experience and customer services, and it becomes a significant tool to expand e-commerce business for retail enterprises. Cache-Cache, the sub-brand of Group Beaumanoir, collaborates with Keyrus, the solution execution partner of SAP Hybris, to deliver French innovative fashion concepts to Chinese consumers. They developed a united SPA Hybris e-commerce solution across all channels, integrating product content, business operation and channel expansion.

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Cache-Cache: SAP Hybris

  1. 1. © 2017 SAP SE or an SAP affiliate company. All rights reserved. Cache-Cache: SAP Hybris Expand larger fashion consuming market across all channels SAP Hybris e-commerce platform enables consumers to enjoy fantastic shopping experience and customer services, and it becomes a significant tool to expand e-commerce business for retail enterprises. Cache-Cache, the sub-brand of Group Beaumanoir, collaborates with Keyrus, the solution execution partner of SAP Hybris, to deliver French innovative fashion concepts to Chinese consumers. They developed a united SPA Hybris e-commerce solution across all channels, integrating product content, business operation and channel expansion.
  2. 2. © 2017 SAP SE or an SAP affiliate company. All rights reserved. “Hybris offers a powerful and flexible platform. It helps us to integrate all the developments and innovations in China market promptly. The combination of Hybris and expertise of Keyrus Chinese consultants meets our needs for adaptation and flexibility. It’s beneficial for us to proactively touch every client group.” Stéphane Torck, President of Groupe Beaumanoir China, Cache-Cache Execution objectives ▪ Build a consuming model across all channels ▪ Match e-commerce models in China market ▪ Adjust business model Solution ▪ Build SAP Hybris e-commerce solution across all channels Major benefits ▪ Reduce work load of operation staff ▪ Sharply increase the revenue of third party platforms ▪ Store delivery service saves a huge amount of shipping cost ▪ Reduce average online order delivery time from 2.45 days to 1.73 days 50% Increase on the revenue of third-party platforms 4.25 million Save¥4.25 million RMB annual shipping cost 1.73 Day Average delivery time for online orders Overview Business Transformation Company name Groupe Beaumanoir (Shanghai) Company headquater Paris, France Industry Retail Product & Service Clothing Company size 10000 Company website www.cache-cache.cn Execution partner Keyrus (China) www.keyrus.com
  3. 3. © 2017 SAP SE or an SAP affiliate company. All rights reserved. Since Cache-Cache entered China market, it’s been focusing on adapting the business model according to the local market features and requirements. It adjusts the whole product lines on price, styles and accessories, and develops partnership based on commission. While executing the localization process, it’s necessary for Cache-Cache to adapt to the modern consuming habits of Chinese consumers, especially the changes of online shopping habits; It needs to build major functions for a well-structured website, including product demo, online payment, promotions and product comments; In the mean time, it also needs to know the market and its features to meet the needs of both enterprises and consumers, and to offer a new shopping experience with a mix of online and offline shopping. It’s a must to hit the point from the beginning of system building process: integrated platform, light, fast , and user-friendly multiple front-end channels, and marketing and services across all channels. So that Cache-Cache is able to build consumer confidence for the brand on website, social and mobile platforms, to attract consumers and raise their loyalty by customized promotions, safe payment, and reasonable price. Accelerate Localization Build an All-channel Consuming Model Overview Major Objectives Solutions Business Transformation Future Plans
  4. 4. © 2017 SAP SE or an SAP affiliate company. All rights reserved. SAP Hybris all-channel E-commerce solution can adapt to the ever-changing market environment, develop new custom functions, and provide flexible deployment architecture and well-integrated background system. It helps Cache- Cache integrate end-to-end business process, enable the company to get consistent client view, inventory view, product view and order view, to support consumer marketing and service management, product operation and order management, and to integrate all business processes including supply chain, and on-site stores and channels development. SAP Hybris utilizes modular and service- oriented structure to ensure the flexibility and expandability of the solution. Based on SAP Hybris all-channel business platform, the e-commerce front desk can build a multi-platform consumer interaction channel that adapts to current mobile internet environment. As the first verified partner to execute SAP Hybris solution in China, Keyrus supports and actively joins the profound SAP Digital Business Services partnership plan. Keyrus connects with SAP experts team directly and optimizes its operation methodology and path diagram further, and is authenticated and guaranteed its ability to execute SAP Hybris. SAP offers continuous improvement suggestions on the project delivery status by assessing the consulting ability of Keyrus. Execute SAP Hybris Solution with Keyrus Overview Major Objectives Solutions Business Transformation Future Plans
  5. 5. © 2017 SAP SE or an SAP affiliate company. All rights reserved. SAP Hybris all-channel e-commerce solution integrates the Cache-Cache product content, business team operation, and online and offline channel development, and achieves the goal to build an all-channel business platform. Till now, consumers can experience the major functions of the e-commerce website, including product demo, online payment, promotions and product comments. Thanks to the on-site support of Hybris B2C Commerce Accelerator solution and Keyrus team, the first stage of the project was completed within four months. According to Thomas Alix, the e-commerce and digital head of Keyrus China, Cache-Cache has overcome the obstacle of localization, and matched the new consuming habits of Chinese consumers. As a company successfully operated localization, Cache-Cache knows the market and its features, and is able to meet the needs of enterprises and consumers. Build an All-channel Business Platform Overview Major Objectives Solutions Business Transformation Future Plans
  6. 6. © 2017 SAP SE or an SAP affiliate company. All rights reserved. New functions such as coupons and store traffic award will be added to the second stage of the project. The ultimate purpose is to increase the sales of Cache-Cache products on every retail channel, including on-site stores, internet, and mobile devices. The company devotes to selling products on various channels in an united and optimized way. Due to the success of localization, Cache-Cache owns a group of loyal customers in China. Its various fashion stylies and reasonable price allow increasingly more girls to create their own fashion style. The other sub-brands under Groupe Beaumanoir will also enter China market soon. SAP Digital Business Services partnership enables Keyrus to connect closely with SAP expert team, and Keyrus will continuously join the solution execution ability verification and the follow-up quality check every half year. It’s to ensure that the Cache-Cache project quality is continuously confirmed, tracked, cared and helped by SAP service verification team, for the benefits of the larger SAP Hybris client group and the guarantee of high-level execution and operation services. For the next step, Keyrus will continue strengthening cooperation with SAP Hybris team, innovating and improving its execution and operation ability, to support current and future competitive edge of Cache-Cache. Build a Global Sales Example Overview Major Objectives Solutions Business Transformation Future Plans
  7. 7. © 2017 SAP SE or an SAP affiliate company. All rights reserved. © 2017 SAP SE or an SAP affiliate company. All rights reserved. No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP SE or an SAP affiliate company. SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE (or an SAP affiliate company) in Germany and other countries. Please see http://global12.sap.com/corporate- en/legal/copyright/index.epx for additional trademark information and notices. Some software products marketed by SAP SE and its distributors contain proprietary software components of other software vendors. National product specifications may vary. These materials are provided by SAP SE or an SAP affiliate company for informational purposes only, without representation or warranty of any kind, and SAP SE or its affiliated companies shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP SE or SAP affiliate company products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty. In particular, SAP SE or its affiliated companies have no obligation to pursue any course of business outlined in this document or any related presentation, or to develop or release any functionality mentioned therein. This document, or any related presentation, and SAP SE’s or its affiliated companies’ strategy and possible future developments, products, and/or platform directions and functionality are all subject to change and may be changed by SAP SE or its affiliated companies at any time for any reason without notice. The information in this document is not a commitment, promise, or legal obligation to deliver any material, code, or functionality. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates, and they should not be relied upon in making purchasing decisions.

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