1.
ADVERTISING
Prepared by -: Sanika Vinod Jadhav
FYBMS
Dapoli urban bank senior science college, dapoli

2.
Meaning of Advertising
Advertising is a way of marketing your business in order to increase
sales or make your audience aware of your products or services.
Until a customer deals with you directly and actually buys your
products or services, your advertising may help to form their first
impressions of your business
ADVERTERE
(Latin) ADVERTISING

3.
Definition of Advertising
Philip Kotler:
“Advertising is any paid form of non-personal
presentation and promotion of goods, services, or
ideas by an identified sponsor.”

4.
Characteristics Of Advertising
Tool for Market Promotion
It is in paid form
Wide applicable
Various Objectives
Various forms of organizing
Use Of Media

5.
Importance Of Advertising
Successful introduction of a new product
Creation of a regular demand
Impressing new uses of a product
Creation of corporate image

6.
Importance of Advertising
Enhanced Knowledge
Planning before Shopping
Reasonable Prices
Benefits to
Customers

7.
Importance Of Advertising
Improves standard of living
Create employment opportunities
Solve social problems
Benefits to
society

8.
Methods of Advertising
Traditional
Broadcast
Direct
Word by
mouth
print

9.
Methods on Advertising
Digital
Mobile
Social
media
podcast
video