RyanPLee_Portfolio_160520

// PORTFOLIO
RYAN PHILIP LEE
// rdotlee@gmail.com
// 732-778-5463
// www.therealryanlee.com Last Updated: Spring 2016

00 // WHAT’S INSIDE
TABLE OF CONTENTS //
2RYAN PHILIP LEE - 00 // TABLE OF CONTENTS
# Project Focus
1 Optimo Hats Product Strategy
2 Klick - Student Networking App Product Development
3 Steelcase - Future of Work Innovation Strategy
4 Family Health Management Innovation Strategy
5 Youth Creativity - Educational Products Innovation Strategy
6 Grocery Store Selection Customer Journey Mapping
7 Real Estate Startup Interaction Design
8 Text-to-Braille Reader Hardware Design

01 // RETAIL GROWTH STRATEGY
Optimo Hats //
3RYAN PHILIP LEE - 01 // RETAIL GROWTH STRATEGY
PROJECT //
Develop strategy for custom hat maker in Chicago to
grow sales from $1.5M to $10M over the next five years
PROCESS //
Market Research
Customer Interviews
Customer Journey Mapping
Strategy Development
Service Design
ROLE //
Research, Strategy, Service Design
OPTIMO HATS
$1.5M $10M2015 2020

Approach //
4RYAN PHILIP LEE – 01 // RETAIL GROWTH STRATEGY
Research Opportunity Strategy

Research //
// Store Immersions // Customer Interviews

Opportunity //

Strategy //
Product Tiers Global Experiences Craftsmanship in Digital Retail
Single Price ($)
Custom + Ready to
Wear
Custom
Ready to Wear
Introductory
Tiered Pricing ($)
0
2000
4000
6000
8000
10000
12000
14000
2015 2016 2017 2018 2019 2020
Optimo Hat Tiered Production
One Tier
Custom
Ready to Wear
Introductory
Quantity
Optimo Hat Fitting Pop-up Shops
Identify Partnersin
Craftsmanship
Incent In-person
Referrals
Integrate Local Hat
Taste & History
Showcasing Custom Craftsmanship
Lifetime Hat Management
The best hat made. The best hat made.

02 // STUDENT NETWORKING APP
Klick – Kellogg EdTech Incubator //
8RYAN PHILIP LEE - 02 // STUDENT NETWORKING APP
PROJECT //
Develop web platform for Kellogg students to have more
interactions of value
PROCESS //
User Research
UI Wireframing
UX Design
Software Development
Product Management
Product Marketing
ROLE //
Research, UX Design, Product Management & Marketing

9
RYAN PHILIP LEE - 02 // STUDENT NETWORKING APP
// User Flow // Wireframes

10
RYAN PHILIP LEE - 02 // STUDENT NETWORKING APP
// Site Launch // Launch Promo Video

03 // THE FUTURE OF WORKING
Steelcase //
11RYAN PHILIP LEE - 03 // THE FUTURE OF WORKING
PROJECT //
Describe how Steelcase, the world’s leading supplier of
office furniture, will play to win in the evolving work
environment over the next 20 years
PROCESS //
Market Research
Customer Interviews
Strategy Development
Service Design
Financial Modeling
ROLE //

Research //
Rise of the
Freelance
Economy
Decline of
Traditional
Office Space
Seamless,
Connected
Experiences
Emphasis on
Workspace
Technology
// Workspace Trends // In-Depth Interviews

Opportunity //
How might Steelcase become
the brand that enables the
world as a workspace for the
accelerating change in
productivity and collaboration needs?

Concept //
Steelspace
Workspace as a Service

Concept //
Who is coming to the meeting?
Michael Liam
RyanShani
Where would you like to host?
1 Market and 1st (0.3 miles)
Starbucks - Toronto
Great Mall - SFO
NY Office
NY Office

Roadmap //
Experience
BusinessL
Connected Productivity
Genome of Productivity
Ecosystem of Productivity
Workspace
Productivity Everywhere
ExperienceBusiness
Workspace
Productivity Retail
Productivity On-demandL

04 // FAMILY HEALTH MANAGEMENT
Leading Cellular Provider Innovation Challenge //
17RYAN PHILIP LEE - 04 // FAMILY HEALTH MANAGEMENT
PROJECT //
Develop a win-win business partnership for a leading cellular service provider
and another company that focuses on management of a family’s home,
education, health, or finances
PROCESS //
Market Research
User Interviews
Service Design
ROLE //

Approach //
interviews observations insights
partnership risks next steps

Customer Insights //
Family
oriented
Community
minded
Down to
earth
Values
[Cellular Service Provider]’s Customers
Quotes from
interviews on
health management
Insights
“I don’t use anything other than
memory or maybe an entry in my
calendar”
“I think I threw out my Blue
Cross Blue Shield card. Nope
can’t find it”
“I often put my children’s
health and things the need
medically before my own”
Managing family health is
top of mind and priority
for heads of household
Health management is
customer-facilitated and
fragmented
Crucial health data is
difficult to access and
recall

Partnership Opportunity //
How might [Cellular Service Provider] help families
manage their healthcare and live happier?
A partnership with a leading health
insurance provider to help [Cellular Service
Provider] customers live healthier lives
through mobile family health management
OnHealth
Co-branded
Phone +
Insurance Plan
Phone appActivity
tracking
+

Service Design //

Service Design //
[Cellular
Service
Provider]
Financials
Savings
Health

05 // SPARKING YOUTH CREATIVITY
Kellogg Business Design Challenge //
23RYAN PHILIP LEE - 05 // SPARKING YOUTH CREATIVITY
PROJECT //
Develop a social value proposition for a global adhesive brand for the
elementary school market.
PROCESS //
In-depth Interviews with Parents & Teachers
Competitive Research
Retail Store Immersions
Children’s Craft Focus Group
Synthesis & Social Value Proposition Development
Product Prototype
ROLE //
Research, Strategy, Prototyping, Graphic Design

Research //
// Retail Store Immersions // Children’s Craft Workshop

Social Value Proposition //
// Children’s Craft Workshop
Creativity
Youth
Glue Stic
Krazy Glue
Utility
Adults
Elmer’s
Scrapbooker’s
Glue
Social Value
Proposition:
Create a portfolio of
products to facilitate
creativity and
encourage children
to express
themselves, discover
their passions, and
become lifelong
creators.
4MStudents in public
elementary schools do not
have access to arts
education (16%)
20xMore federal funding goes
to the sciences than goes
to the arts and humanities
Current Adhesive Offerings

Product Prototype //
1
3
4
2
Glue Wand
Combines the branded
& customizable appeal
of a Pez dispenser
With the
functionality &
control of a click-
to-dispense
cosmetic concealer
pen
To offer children a more
accessible crafting
experience that
empowers them to
create more & develop
their passions from a
younger age.
+ =
Description:
A refillable glue wand with
• Caps featuring licensed cartoon
characters
• Clickable base: Dispenses a set
amount of product prevents over-
or under-use
• Quick-drying, extra-strength
adhesive: Reduced drying time
and increased performance
• A spongy tip: Enables even
application and reduces drying
time
1
2
3
4

27
06 // GROCERY STORE SELECTION
ADMCi: School for Digital Craftsmanship //
RYAN PHILIP LEE - 06 // GROCERY STORE SELECTION
PROJECT //
Develop customer journey map and concepts to help consumers better select
grocery stores and products
PROCESS //
Market Research
In-depth Interviews
Interview Combing
Grocery Store Immersions
Persona Development
Service Design
ROLE //

28
Research //
// Initial Customer Journey Map

29
Research //
// In-Depth Interviews // Persona Development

30
Capability Assessment & Concepts //

07 // REAL ESTATE START-UP INTERACTION DESIGN
ADMCi: School for Digital Craftsmanship //
31RYAN PHILIP LEE - 07 // REAL ESTATE START-UP INTERACTION DESIGN
PROJECT //
Design user experience for Chicago on-demand commercial real estate short-
term leasing web start-up
PROCESS //
Market Research
In-Depth Interviews
UI Wireframing
Usability Testing
UI Compositions & Mock-ups
ROLE //
Research, Strategy, Interaction Design

Research //

Wireframe //
[Client][Client] [Client]

Final Compositions //
// Home Page - Quick Selection // Property Preview // Property Shortlist

08 // TEXT-TO-BRAILLE READER
University of Illinois at Urbana-Champaign //
35RYAN PHILIP LEE - 08 // TEXT-TO-BRAILLE READER
PROJECT //
Improve access to reading for the vision impaired
PROCESS //
Market Research
User Interview
Industrial Design
Circuit Design
Software Development
Product Testing
ROLE //
Research, Analog Circuitry, Power Systems, Components

08 // TEXT-TO-BRAILLE READER
University of Illinois at Urbana-Champaign //
36RYAN PHILIP LEE - 08 // TEXT-TO-BRAILLE READER

// RYAN PHILIP LEE
// rlee2016@kellogg.northwestern.edu
// 732-778-5463
// www.therealryanlee.com

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