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CORPORATE	REPORTREPORT
2018	RESULTS
May June July Aug Sep
Buyers	today	are	more	empowered.	The	web	
provides	them	with	instant	information	
gratification.	They	can	access	detailed	specs,	
pricing,	and	reviews	about	goods	and	services	
24/7	with	a	few	flicks	of	their	thumbs.	
Meanwhile,	social	media	encourages	them	to	
share	and	compare,	while	mobile	devices	add	a	
wherever/whenever	dimension	to	every	aspect	
of	the	experience.
Why	now?Why	now?
Shape	a	brand	Shape	a	brand	
On	the	other	hand,	we	denounce	with	righteous	
indignation	and	dislike	men	who	are	so	beguiled	
When	usedWhen	used		
effectively,effectively,		
it	can:it	can:
Generate	social	media	Generate	social	media	
On	the	other	hand,	we	denounce	with	righteous	
indignation	and	dislike	men	who	are	so	beguiled	
Increase	awarenessIncrease	awareness
On	the	other	hand,	we	denounce	with	righteous	
indignation	and	dislike	men	who	are	so	beguiled
What	makes	a	successful	campaign?What	makes	a	successful	campaign?
SEO:	Search	engine	optimization	is	an	integral	
part	of	effective	inbound	marketing.	
Blogging:	By	far	the	most	common	form	of	
inbound	marketing,	blogging	can	play	a	powerful	
role	in	driving	traffic	and	nurturing	leads.
Social	Media:	You	can’t	afford	to	neglect	widely	
popular	online	communities	such	as	Facebook,	
Twitter,	and	Pinterest.
Live	events	&	Webinars:	Take	inbound	marketing	
to	the	next	level	with	online	webinars	and	live	
events.	
SEOSEO BloggingBlogging Social	MediaSocial	Media
Live	Events	&Live	Events	&		
WebinarsWebinars
One	of	these	valuable	metrics	is	organic	traffic,	which	involves	
people	finding	your	website	by	means	other	than	typing	in	your	URL	
or	searching	for	your	brand	name.	So,	say	you	are	a	staffing	company	
and	a	prospect	types	“local	staffing	solutions”	into	a	Google	search.	If	
your	company	name	pops	up	high	in	the	results,	then	you’ve	
benefited	from	a	successful	organic	search.	
Tracking	how	much	of	this	traffic	converts	into	leads	will	give	you	an	
idea	of	how	you	might	need	to	adjust	your	marketing	strategies.	
Taking	it	a	step	further,	you	should	be	tracking	the	trends	(not	just	
the	hard	numbers)	so	you	can	see	how	quickly	your	online	presence	
is	improving.	Some	marketing	automation	solutions	have	this	type	of	
useful	functionality	built	right	in.	
QUANTIFY	YOUR	SUCCESSQUANTIFY	YOUR	SUCCESS

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