A talk given at a lean startup workshop in Singapore with a focus on creating communication channels that are easy to manage while keeping your followers engaged.

1. Se#ng
up
communica.on
channels
Ryan
Lou
Founder,
Krawst
Tweet:
@RyanLou

2. Which
channels?

3. Pick
the
channels
that
get
you
EARLY
ADOPTERS

4. Find
your
honey
hole
Step
1:
Follow
someone
on
TwiGer
Step
2:
Link
to
landing
page
in
profile
Step
3:
Collect
email
addresses

6. One
or
two
touch
campaigns
Step
1:
Post
in
Facebook
Group
Step
2:
Gather
response
Hey,
we’re
working
on
something
that
will
solve
[Problem],
and
are
looking
for
people
who
are
[Customer]
who
will
be
willing
to
take
a
call,
email
us
feedback
as
we’re
building
the
[product].
[Link
to
landing
page/Google
form]

7. Use
your
exisXng
network
Ash
Maurya,
Running
Lean
Get
referrals
from
your
friends
via
email
Hey
{Friend},
Hope
all
is
well,
I
have
a
quick
favor
to
ask.
I’ve
got
a
product
idea
that
solves
[problem]
that
I’m
trying
to
validate..
I’d
appreciate
if
you
can
send
this
message
along
to
people
you
know
who
fit
this
target.
(Feel
free
to
change
a
bit
if
you
like)
-­‐-­‐-­‐
Hello,
we’re
a
[market]
company
working
on
a
new
service
to
solve
[Problem].
I
would
like
to
get
30
mins
of
your
Xme
to
help
understand
how
you’re
solving
this
now.
I’m
not
selling
anything
just
looking
for
feedback.

8. Use
your
product
to
get
new
users
Source:
hGp://www.slideshare.net/maGangriffel/growth-­‐hacking

9. Source:
hGp://www.slideshare.net/maGangriffel/growth-­‐hacking

10. Automate
the
process

11. Se#ng
up
communica.on
channels
Ryan
Lou
Founder,
Krawst
Tweet:
@RyanLou