This is the full AFQY NZ Nationwide Tour report for Sponsors which starts with an Exec Summary of critical stats followed by a range promotional material and their performance and engagement stats achieving positive association to sponsors Brand and their Personal Brands. Includes: Eventbrite LinkedIn - National - Local - Sneaky Selfies - Venue Does not include: Facebook Twitter LinkedIn Company Page Posts

1. Personalising Business.
A Few
Quiet Yarns
Nationwide
Events
Report
AKLD
Aug 10th
Hamilton
Aug 17th
WGTN
Aug 24th
CHCH
Aug 30th
Dunedin
Aug 31th

2. Personalising Business.
Thank you ~“Its take a community,
to support a community” ~ Ryan

3. Personalising Business.
Exec Summary
Auckland August 10th: 162 Attendees
Hamilton August 17th: 65 Attendees
Wellington August 24th: 75 Attendees
Christchurch August 30th: 40 Attendees
Dunedin August 31st: 50 Attendees
LinkedIn Stats:
65,000+ Views, 800+ Likes, 300+ Comments
Email Stats:
2 emails, 8,000 recipients, 35% Average Open Rate, 5% Click rate
Each AFQY is
shown in detail
in the appendix

4. Personalising Business.
AFQY Delivered:
Exposure:
• AFQY Communications as you will see have made your
brand one of the most visible in NZ
Positive Brand Association:
• AFQY Values are associated to your brand
Brand Awareness
• Your brand awareness will have
Your network grows
• The connections you have made at events will grow
your network and your referral network
In short,
everyone
knows you in
a positive
Way!

5. Personalising Business.
“World famous, in LinkedIn”
I had to pop this
up the front, as this
blew me away –
look at the
companies, titles,
locations and
numbers!
The “2nd
Network” are
those not
connected to
myself, hence the
increased reach
was immense
All Sponsors brands are
visible, and when you
comment, your name
and company name
enable the connection to
sponsorship

6. Personalising Business.
The AFQY story, as a yarn
Thank you for
supporting AFQY,
thank you for
being a part of
the community
Creating a
Community:
85+ events,
5000+ Introductions,
1 NO Selling rule,
2 Red cards;
Millions of Yarns
It was time to
“grow up and leave
home” So we went
on a road trip, a
nationwide tour of
5 major cities
This tells the
story of the
cities, the
people, the yarns
that you
supported..
AFQY started 9
years ago with 12
people; the
introductions
started that night
and have
continued…

7. Personalising Business.
Appendix
Key Sections:
Email Stats
National Posts
Personal Posts & Stats
Auckland Stats: Posts & Eventbrite
Hamilton Stats: Posts & Eventbrite
Christchurch Stats: Posts & Eventbrite
Dunedin Stats: Posts & Eventbrite
In the appendix you’ll see
a large range of examples
in the order on the list
there… find your City and
yourself.

8. Personalising Business.
Email 1: Launch Nationwide
• h

9. Personalising Business.
Email 2: Sth Island and return to AKLD
• h

10. Personalising Business.
End Users love “No Selling”
The “No Selling” concept has become so popular, these post drew a large number of senior
end-users to the following Auckland event – all the comments in these chains and the many
emails I receive validate, people want to build relationships, not transactions.

11. Personalising Business.
AFQY Endorsement Posts

12. Personalising Business.
National AFQY Posts

13. Personalising Business.
Profile View = Brand Association
My personal stats are important,
because my header with all sponsors
brands on it and I get 1,100 to 1,800
profile views a week – which in turn
promotes your brand alongside AFQY
delivering Positive Brand association.

14. Personalising Business.
Personal AFQY Posts

15. Personalising Business.
AKLD Eventbrite Page Views

16. Personalising Business.
Auckland’s Early Post

17. Personalising Business.
Auckland’s “Sneaky Selfie”

18. Personalising Business.
Auckland 10th Aug

19. Personalising Business.
Hamilton Eventbrite Page Views

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Hamilton’s Early Posts

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Hamilton

22. Personalising Business.
Hamilton - Venue

23. Personalising Business.
Hamilton

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Hamilton

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Hamilton

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WGTN Eventbrite Page Views

27. Personalising Business.
Wellington’s Early posts

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Wellington

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Wellington

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Wellington - Venue

31. Personalising Business.
Wellington’s “Sneaky Selfie”

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Wellington

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Wellington

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CHCH Eventbrite Page Views

35. Personalising Business.
Christchurch

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Christchurch

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Christchurch

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Christchurch’s “Sneaky Selfie”

39. Personalising Business.
Christchurch & Dunedin

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Christchurch & Dunedin

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Christchurch & Dunedin

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DUN Eventbrite Page Views
• h

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Dunedin

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Dunedin

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Dunedin

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Dunedin

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Dunedin

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Dunedin

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Dunedin

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Dunedin

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Dunedin’s “Sneaky Selfie”

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Last post of the roadie

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Dunedin – Other Posts

54. Personalising Business.
Christchurch Aug 30th

55. Personalising Business.
Dunedin Aug 31st