The document discusses RUURD PRIESTER's presentation on creative value networks at the LBi LOST BOYS Creative Company Conference in June 2011. It outlines LBi LOST BOYS' approach of blending insight, creativity, and expertise to deliver business value for customers. The approach involves three elements: 1) self-directed teams that deliver value customers want, 2) shared processes, tools and culture for product development, and 3) a creative core focused on leadership, individual growth and a compelling story/proposition. The blueprint combines these elements to achieve customer value, an opportunity-driven mentality, and clever sourcing skills.

1. Creative Value
Networks
RUURD PRIESTER – LBi LOST BOYS
CREATIVE COMPANY CONFERENCE – JUNE 7TH 2011

2. LBi LOST BOYS
Global marketing and
technology agency,
blending insight, creativity
and expertise, to deliver
business value

3. WISH LIST

8. AMAZON PAGE
MASSIVE PARALLEL
TEAMS PRODUCT DEVELOPMENT

9. 1/3 TEAMS
Self-directed work teams

10. A small, autonomous
unit that is enabled and
empowered to deliver
things customers value

11. CUSTOMER
CONTACT/VALUE
TANGIBLE
OUTCOMES
INDEPENDENT
ADAPTIVE

12. CHAIN

13. NET

14. MANAGEMENT
COMPETENCES
OPERATIONS
2008 2009 2010 2011 2012

15. CLIENT TEAMS
EXPERTISE TEAMS
PARTNERS
FACILITY TEAMS
2008 2009 2010 2011 2012

16. Mobile – With Triple IT
Conversion Team
10%
2008 2009 2010 2011 2012

17. Mobile – With Triple IT
Branded Content – Edwin Valent
Conversion Team
Service Design – With STBY
10% 25% 50%
2008 2009 2010 2011 2012

18. Customer
value

19. Opportunity
driven

20. Clever
Sourcing
skills

21. CUSTOMER VALUE?
OPPORTUNITY DRIVEN?
CLEVER SOURCING SKILLS
NO TEAMS YES

22. PLATFORM

23. 2/3 PLATFORM
Process, tools and culture

24. Shared
creative
process
Use
Use
Direct Make Use
Waterfall
Ongoing optimization
Scrum
Exploration Concepting Planning

25. Learning
digital
toolbox

26. High
trust/fun
culture

27. SHARED CREATIVE PROCESS?
LEARNING DIGITAL TOOLBOX?
HIGH TRUST / FUN CULTURE?
NO PLATFORM YES

30. 3/3 CORE
The heart and soul

31. Why?

32. Creative
leadership

33. Drive

34. WHY BASED STORY/PROPOSITION?
VISIBLE CREATIVE LEADERSHIP?
DRIVE BASED INDIVIDUAL GROWTH?
NO CORE YES

35. BLUE PRINT

36. TEAMS CORE PLATFORM
CUSTOMER VALUE WHY BASED STORY/ SHARED CREATIVE
WITH IMPACT PROPOSITION PROCESS
OPPORTUNITY DRIVEN VISIBLE CREATIVE LEARNING DIGITAL
MENTALITY LEADERSHIP TOOLBOX
CLEVER SOURCING DRIVE BASED HIGH TRUST / FUN
SKILLS INDIVIDUAL GROWTH CULTURE

37. COURTESY
Daniel Pink, Dave Gray,
Jeff Bezos, Marcel Houtman,
Peter J. Bogaards, Simon Sinek
+ complete community of
interest