Supplying high-quality, cost-effective data labelling services to companies globally, encouraging competition leading to better quality products. Providing data labelling jobs and training for women, mainly from the vulnerable sector.

2. Connected Women is a social impact tech
startup which offers online skills development
and remote work opportunities to women.
We provide talent for businesses globally while creating an
impact for Filipino women and their families.
Watch CW’s CEO: Gina Romero on ANC
About Us

3. Background
Approximately 5 million Filipino women are not
working due to household responsibilities and the lack
of job opportunities; the latter have resulted to 1.23
million women leaving their families to work abroad.
In addition, the recent COVID-19 crisis has displaced
over two million workers, and may continue to
increase. These lead to lack of economic resilience
among a sector of vulnerable Filipinas in the workforce
due to absence of sustainable income-generating
opportunities.
Vulnerable segment earns $3-$4 per day according to
ADB Key Indicators. Sources: Philippine Statistics Authority,
2017-2018 and Department of Labor and Employment, 2020.

4. Lowest skill set and connectivity
requirements (grassroots,
marginalized urban and rural poor)
Creating opportunities for women
in the 6th fastest growing
freelancing market in the world
Inclusivity
Connected Women aims to increase household incomes and create livelihood
opportunities for Filipino women in both urban and remote areas
Connectivity Opportunity
4
Job creation through inclusive innovation
Harnessing connectivity to train
women and connect them to jobs
worldwide

5. 5
15,000+
registered attendees
491 Meetups
Community of over 75,000+ women
freelancers, professionals and
entrepreneurs
8000+
enrolled for digital
skills training
3500+ DICT Tech4Ed
center partners
Massive online workforce deployment through
partnerships with private sector and
government partners
A community-led strategy:
mobilizing the online workforce of the future
76 Connected Women volunteer-led
chapters across the Philippines (88 globally)
3,000+ plus trained in digital marketing skills in
partnership with Facebook
First batch of trained data labellers ready for
employment

6. Elevate AIDA is an accelerated learning program that aims
to equip women from grassroots communities with market-
aligned data annotation skills to be able to do remote work
and generate income without leaving their households.
Artificial Intelligence Data Annotation
Elevate AIDA

7. Helping companies grow their remote workforce
An affordable AI data annotation workforce can save companies
tens of millions of dollars annually.
There is a massive market opportunity and demand is growing. By
2025, the Data Annotation market is estimated to be US$1.6B
(Source: Grand View Research, June 2019)
Annotated data is sold to clients like Google, Amazon and
Salesforce.
Data annotation jobs include tagging, classification, moderation, and
processing of images for AI applications such as autonomous
vehicles.

8. About Our Program
This program prepares women to become
remote data annotators, equipped with on-
the-job training.
At the end of the program, trainees will be
ready to take on basic data annotation tasks
such as image identification and categorization
and labelling.
They will also be prepared to provide services
for clients effectively and efficiently as remote
workers.
This training can be delivered online.

9. Ida
Single mom, working student
Age: 24
Resides in Baguio City. 24 years
old, a single mom, and working
student. Due to COVID-19, only
one person in the family is
earning.
“It gives opportunities to women like me,
who have a hard time looking for work.
The work experience was amazing and
hopefully I can do more of these.”
Jenne
COVID-19 displaced worker, working mom
Age: 30
Lives in Manila. 30 years old and a
former Watson's Drugstore staff.
Even before the pandemic, she has
been thinking of looking for other jobs
that will let her stay home, so she can
take care of her young baby. She has
tried working as an online
transcriptionist before.
“I have the time for my family and will be more
thankful to help my husband.”

10. Resides in La Trinidad,
Benguet. 21 years old, and a
working student. She used to
work in a local restaurant so
she can finance her studies.
Judy
Working Student
Age: 21
“I can recommend this type of work to other
women. There’s no need to commute going
to work. You have flexibility. You can work
anytime of the day, and you can have quality
time with the family.”
Lives in Manila. 34 years
old and a full-time
housewife who has no
previous work experience.
Yvonne
Full-time housewife, no prior work experience
Age: 34
“As a plain housewife,it would be a big help for me to have an
online job.
“It seems that it is very easy for me to do the task in this app
because my kids are all grown up and they don’t need too much
attention. I can do multitasking in my household chores.”

11. “Maganda siya kasi kahit nasa bahay ka
lang, nakakapagtrabaho at sumasahod
ka. Makakasama ko palagi ang pamilya
ko at makakatulong pa ako sa mga
gawaing bahay.”
Lives in Manila. 21 years old,
and works as a househelp.
She is a high school graduate.
Ceycilyn
High School graduate,
househelp
Age: 21
Lives in Digos City,
Mindanao. 38 years old,
and a former OFW. She
was scheduled to leave
the country but due to
the pandemic, she did
not push through. Her
partner is currently
unable to work as well.
Jannette
COVID-19 displaced worker, former OFW
Age: 38
“I recommend it. Gusto ko magwork
sa company na ito.”

12. Melita
Senior Citizen, Retired Employee
Age: 60
Resides in Bulacan. 60 years old, and a retired senior
secretary at a bank. She has tried to apply for online jobs in
online teaching and legal transcription, but did not pursue
it.
“The app was easy to use.”

13. Senate Bill No. 1834
Philippine Digital Workforce Competitiveness Act
Bill Sponsor: Sen. Joel Villanueva
Principal Author: Sen. Sonny Angara; Co-Author: Sen. Bong Revilla
• Ensure the development of the country’s digital workforce by
equipping Filipinos with digital skills and with the 21st century skills.
• Goal: Help 500,000 unemployed Filipinos to become globally
competitive digital workers by 2022
Senate of the Philippines, Press Release
“Connected Women has an interesting training program called
AIDA, short for "Artificial Intelligence and Data Analytics". They
sought TESDA's accreditation to train at least 1,000 women. They
equipped them with data labelling skills to take on basic data
annotation tasks like image identification, categorizing, and
labelling.”
– Sen. Joel Villanueva in his sponsorship speech to President Rodrigo Duterte and the Senate
September 15, 2020
Watch Sen. Villanueva’s speech: Senate Presentation

14. Partner with us
Support our initiatives to increase women’s economic
participation through self-employment,
entrepreneurship, and remote work.
With our partners, we aim to provide increased access to
connectivity, technology, training and jobs for women in
the Philippines.
We support the following Sustainable Development Goals:

15. Empowers entrepreneurs, executives,
and CEOs.
Community, entrepreneurship, and
technology are at the heart of
everything she does.
Focus on supporting, technology-
powered social mobility projects.
Executive Board Member of the
Singapore Council of Women's
Organizations; Advisor: The Athena
Network UK, Member of the Women’s
Business Council of The Philippines and
Community Coach of Facebook’s
Community Accelerator Program.
Gina Romero
Founder & Current CEO
Ruth Yu-Owen
Co-Founder
Has held top positions in
marketing, business development,
and management with focus on
renewable energy
(hydropower, and wind power).
Ruth has worked closely with
national and local government, as
well as with national and
international investors.
Bobby Jimenez
Chief Technology Officer
& Co-Founder
Cloud and Enterprise solutions
expert. Advocate for Digital
Transformation, Cloud Adoption
and the #FutureOfWork.
Seasoned CTO with over 20
years of experience in startups
and multinational companies in
the UK and Singapore.
Michael Yaxley
Executive Chairman
SE & N Asia Regional Director for
a Halcrow, a global consultancy.
Experience in more than 30
countries on 4 continents.
Chairman of Philippine JV
company.
Board member of Manila LRT 2.
Set up a Thai JV engineering
company. Europe and Asia Ethics
& Compliance Director for CH2M.
Non-Executive Director of
PhilCarbon.
Jocelyn Anivado
Chief Finance Officer
Experienced CFO, Ms. Anivado
finished her BS Accountancy from
St. Louis University in Baguio City
and is certified public accountant.
LED BY EXPERIENCED INDUSTRY PROFESSIONALS
MANAGEMENT TEAM

16. Mark Mackenzie
Experienced leader with a track
record in scaling business globally.
Helped define the AI predictive
analytics category for the top tier
financial institutions. Strong
communicator with entrepreneurial
spirit and a strong track record of
complex B2B solution sales. 10 years
management consultancy
leadership experience responsible
for solutions sales and delivery.
Philip Crotty
Head of Investment Banking for
CSLA in Hong Kong 2005- 2008.
Deutsche Bank 1990- 2004
holding senior positions in
investment banking. J Henry
Schroder Wagg 1986- 1990.
Asian Development Bank 1982–
1985.
ADVISORS
LED BY EXPERIENCED INDUSTRY PROFESSIONALS
Co founded the sulit.com.ph (that
became the OLX Philippines and later
acquired by Carousell). Arianne has
more than 10 years experience in
online classifieds, web development,
product innovation, customer
experience, building company culture,
and business process improvements.
MVP Bossing awardee by PLDT IN
2012, featured on the cover of
Entrepreneur Magazine in 2014,
keynote speaker in 2016 Women’s
Forum Global Meeting in Deauville,
France.
Arianne David Alexandria Gentry
Co-founder and Chief Product Officer
of Sprout Solutions, one of the
Philippine’s fastest growing HR tech
startups..
Alex started her career in the
publishing industry where she began
as an editorial assistant and ended up
as one of the youngest group
publishers in the country.
Experienced in building agile
development teams, designing
intuitive UX interfaces, and shipping
thousands of high-quality client.

17. Your organization can create meaningful impact for hundreds of
thousands (100,000) of women nationwide, positively affecting
our economy by allowing qualified women who have less access
to career opportunities due to location, lack of formal education,
or family commitments.
Sponsor training programs for Connected Women across the
Philippines.
Partners we’ve worked with Awards

18. Urgent Appeal
Program Funding & Corporate Partners
This is an urgent appeal for program funding and corporate partners to help provide
projects that provide an income for families in need.
✔ Easing poverty / sustainable
✔ Improving skills & productivity
✔ Helping to develop local economies
✔ Responding to COVID-19 crisis

19. Let’s continue the conversation!
JOIN US IN ENSURING NO WOMAN IS LEFT BEHIND.
Ruth Yu-Owen
ruth@connectedwomen.com
Shine de Castro
shine@connectedwomen.com