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Enterprise Marketing Management (EMM) Overview
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Enterprise Marketing Management (EMM) Overview
- Enterprise Marketing Management Solutions Fully integrated solutions that target your customers’ needs, increase their loyalty and fuel revenue growth
- Enterprise Marketing Management (EMM)
- EMM: Gartner Magic Quadrant
- EMM: Gartner and Forrester
- Marketing Complexity Increases… From This… To This …
- Enterprise Marketing Management
- Action: Automate 1:1 Follow-up Cross-Channel Targeting and Execution Send leads to call center for high-value existing members
- Customer Activities Shift to Online… 85% of online users have made an online purchase in 2007 Internet Over 80% of online consumers buy offline & spend more when they do 54% cross-channel shoppers research offline and buy online Cross- Channel
- Visual Analytics: Exploration Cityscape 1) Interactive EXPLORATION of data
- Geographic Visual Analytics: Exploration 2) Geographic EXPLORATION of data
- Path A nalysis Visual Analytics: Exploration 3) Granular EXPLORATION of data
- EMM: Data Visualization Drag-n-drop filters, metrics Affinium Insight
- Customer Dialog Framework Interactions Dialog Across Customer Life Cycle Listening, understanding, and speaking over time Pre-Sale First Sale Changing Needs Pre-Sale Attrition Customer Experience Search Campaigns Partner Marketing On-Boarding Campaign Service Check Up Event-Based Campaign Customer Self-Service Cross-Sell Tests Survey Campaigns Customer Recovery Next-Best Offer/ Service Customer Winback
- Dialog Across Customer Life Cycle Activities Per Day … Transactions… (Purchases, Usage) … Other Activity… (Calls, IVR, Affiliates) … Web Activity… Campaigns targeting anonymous visitors React to missed on-boarding activities Detect a pattern of reduced interest Respond to competitive offers Use one-to-one dialogs to stimulate usage and gather feedback Notify customers about website for convenience thru call center Customer Life Cycle Over Time
- Thank you! Russell Rosen 847.721.9646 [email_address] Contact Information
Hinweis der Redaktion
- Updated: World Internet Penetration Rates Chart – Usage has grown 305.5 % from 2000 to 2008 . Source for World Internet Penetration Rates by Geo Region: Internet World Stats – www.internetworldststs.com/stats.htm. Penetration rates are based in a world pop. Of 6,676,120,288 for mid-year 2008 and 1,463,6332,361 estimated Internet users. Copyright 2008, Miniwatts Marketing Group.
- We live in a world of data. The ability to derive insight and make better decisions increasingly determines business success. Affinium provides powerful tools for marketers to derive marketing insight from data. There are two basic approaches. Marketers can sift through data “manually” using highly graphical, marketing-specific ways to visualize data and easy-to-use controls that allow marketers to follow their own intuition when searching for marketing opportunities. Or, we can leverage the power of computing to find the proverbial needle in the haystack through statistics-driven data mining. Unica also provides specialized analytical tools specifically tailored for turning the flood of web site data into actionable behavioral insight.
- Updated: World Internet Penetration Rates Chart – Usage has grown 305.5 % from 2000 to 2008 . Source for World Internet Penetration Rates by Geo Region: Internet World Stats – www.internetworldststs.com/stats.htm. Penetration rates are based in a world pop. Of 6,676,120,288 for mid-year 2008 and 1,463,6332,361 estimated Internet users. Copyright 2008, Miniwatts Marketing Group.
- Update the graphic to newer Forrester survey!
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