1.
UNIT XVI
ProfessIoNal NUrsINg
CoNCePTs aNd PraCTICes
 ToPIC: HealTH PromoTIoN
modelmodel
BY:
Laishram Rushila Devi M.Sc (N)
Lecturer
Department of Medical and Surgical Nursing
Sri Satyalaxmi College of Nursing
Hyderabad

2.
HealTH PromoTIoN model
Health promotion can be defined as the process of
empowering people to make healthy lifestyle choices
and motivating them to become better self –managers.
Dr. Nola Pender developed the HPM that is
universally for research, education and practice.universally for research, education and practice.
The health promotion model focuses on helping
people achieve higher levels of well being.
The goal of the HPM is not just about helping patients
prevents illnesses through their behavior, but to look a
ways in which a person can pursue better health or
ideal health .

3.
assUmPTIoNs
Individual strive to control their own behavior.
Individual work to improve themselves and their
environment.
Health professionals , such as nurses and doctors ,
comprise the interpersonal environment whichcomprise the interpersonal environment which
influences individual.
Self- initiated change of individual and
environmental characteristics is essential to
changing behavior.

4.
Fig: Health Promotion Model

5.
defINITIoN of ComPoNeNT of model
Individual Characteristics and Experiences
 Prior related behavior – frequency of the same or
similar health behavior in the past
 Personal factors (biological, psychological, Personal factors (biological, psychological,
sociocultural) – general characteristics of the
individual that influence health behavior such as age,
personality structure, race, ethnicity, and
socioeconomic status.

6.
Behavior-Specific Cognitions andAffect
 Perceived benefits of action – perceptions of the positive
or reinforcing consequences of undertaking a health
behavior
 Perceived barriers to action – perceptions of the blocks,
hurdles, and personal costs of undertaking a health behavior
 Perceived self-efficacy – judgment of personal capability Perceived self-efficacy – judgment of personal capability
to organize and execute a particular health behavior; self-
confidence in performing the health behavior successfully.
 Activity-related affect – subjective feeling states or
emotions occurring prior to, during and following a specific
health behavior .

7.
 Interpersonal influences (family, peers, providers): norms,
social support, role models –perceptions concerning the
behaviors, beliefs, or attitudes of relevant others in regard to
engaging in a specific health behavior
 Situational influences (options, demand characteristics,
aesthetics) – perceptions of the compatibility of life context or
the environment with engaging in a specific health behavior
 Commitment to a plan of action -- intention to carry out a Commitment to a plan of action -- intention to carry out a
particular health behavior including the identification of
specific strategies to do so successfully
 Immediate competing demands and preferences –
alternative behaviors that intrude into consciousness as possible
courses of action just prior to the intended occurrence of a
planned health behavior

8.
BeHaVIoral oUTCome- HealTH PromoTINg
BeHaVIor
Health promoting behavior – the desired behavioral end
point or outcome of health decision-making and
preparation for action
PasT- BeHaVIor aNd TradITIoN
 Past- behavior, cultural traditions and family traditions can
impact person’s ability to engage in health- promoting
behaviors . For eg , not eating fresh fruits and vegetablesbehaviors . For eg , not eating fresh fruits and vegetables
because you grew up not eating fresh produce.
CoNfIdeNCe aNd eNCoUragemeNT
 Maintaing a positive attitute for a health- promoting
behavior increases the probability of commmitment to
such behavior.