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15 Ways to 
Improve Your 
Business Cards 
(15 Ways to Change That) 
By Rupesh Patel
Why? 
STOP! You might be wasting money every time you hand out an empty business 
card? 
In this article, I share why you ...
1. Promote Your Social Media Pages 
• One of the easiest ways to make your business cards more 
marketable is to add your ...
2. Highlight Key Features and 
Benefits of Your Products/Services 
• Select three key features of whatever product or serv...
3. An Unexpected and Attention- 
Grabbing Line 
• Did you know that Facebook founder Mark Zuckerberg’s first 
business car...
4. Ask Them for Reviews 
• Word-of-mouth is an extremely important aspect of marketing, 
especially now that customer revi...
5. Testimonials 
• Testimonials or third party credibility is proven to increase 
conversions and sales. Don’t just put th...
6. Your Picture 
• With all the people that your customers and clients are 
meeting every day, there is a possibility that...
7. Share Something Personal about 
Yourself 
• Sometimes, business owners and entrepreneurs deal with their 
customers and...
8. Your Tagline 
• Something as simple as putting your tagline at the back of 
your business card will already get you ahe...
9. Images of Your Products or 
Services 
• As mentioned above, humans are hardwired as visual learners. 
So, by putting im...
10. A QR Code 
• In this day and age when everyone owns a smartphone with a 
camera and access to the internet, putting a ...
11. A Motivational Quote 
• Yes, it may sound cheesy, but every once in a while, people 
need cheesy sayings to get motiva...
12. A Special Offer 
• Most of the time, you give your business card to potential 
customers and clients, and what a bette...
13. Offer Benefit In Advance 
• Benefit in advance means you’re already giving your potential 
customers something valuabl...
14. Encourage Free Trial 
• Offering free trial is one of the best ways to turn someone 
from a lead into an actual custom...
15. Direct Them to a Landing Page 
• In order for you to really develop a relationship with your 
leads, you need to get t...
Other Tips 
• Here are other tips that we have to really make sure that your business card 
stands out: 
• Don’t scrimp on...
Hospitality Marketing Tools 
www.smartguests.com
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15 Ways to Improve Your Business Cards

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Learn 15 best ways to improve your business cards and make you and your business more memorable.

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15 Ways to Improve Your Business Cards

  1. 1. 15 Ways to Improve Your Business Cards (15 Ways to Change That) By Rupesh Patel
  2. 2. Why? STOP! You might be wasting money every time you hand out an empty business card? In this article, I share why you could be losing opportunities and what you can do to make connections with customers, using a "memorable" business card. Ok, let's test my theory. Pull out your business card and look at the back? Do you see anything that builds your business and your brand? Worse, are you staring at a blank page? Since business cards were invented, we've been solely using them for the primary functional purpose they were created for – a more formal way of introducing ourselves and disseminating our contact information. However, times have changed! Business is tougher and you need to use your existing marketing assets in more creative ways. A few years ago, leaving the back of your business card blank was okay, but today, it’s a wasted opportunity to market your business better.
  3. 3. 1. Promote Your Social Media Pages • One of the easiest ways to make your business cards more marketable is to add your social media profiles at the back. Include your Facebook Page, your Twitter Page, Google+ and LinkedIn. This prompts your customers or clients to interact with you socially and continue the discussion from there.
  4. 4. 2. Highlight Key Features and Benefits of Your Products/Services • Select three key features of whatever product or service it is that you are offering. Why three? According to neuroscientists, the brain can only remember three information at any given time. Don’t be hard sell. Just enumerate in plain simple terms what it is that your product or service represents.
  5. 5. 3. An Unexpected and Attention- Grabbing Line • Did you know that Facebook founder Mark Zuckerberg’s first business card said “I’m CEO, B*tch!” Although the profanity may be too much, you have to admit that it’s head-turning. We’re not saying that you should be really aggressive, but your customers and clients will remember you more if your card can command attention like this.
  6. 6. 4. Ask Them for Reviews • Word-of-mouth is an extremely important aspect of marketing, especially now that customer reviews spread like wildfire online. Your calling card is one of the best assets that you can use to take a more proactive stance when it comes to asking your customer for reviews. If you’re a hotel, include a logo of TripAdvisor on the back of your card and your hotel’s TripAdvisor listing URL. If you’re a restaurant, ask them to publish a review on Yelp. If you’re a retailer, ask them to post a review on Amazon.com. Learn how to get custom review cards.
  7. 7. 5. Testimonials • Testimonials or third party credibility is proven to increase conversions and sales. Don’t just put them on your website. Put them on your business cards as well! It’s a great way to build trust right off the bat.
  8. 8. 6. Your Picture • With all the people that your customers and clients are meeting every day, there is a possibility that they will actually forget who you are… and what you look like. Human beings are hardwired to be visual learners, so they will recall who you are better if they can see your face than just your name and contact information.
  9. 9. 7. Share Something Personal about Yourself • Sometimes, business owners and entrepreneurs deal with their customers and clients too professionally. While there’s nothing wrong with a high level of professionalism, people are also craving to be treated more humanely. By sharing some personal information about yourself (i.e. your hobbies) at the back of your calling card, you are developing a more personal connection with your customers.
  10. 10. 8. Your Tagline • Something as simple as putting your tagline at the back of your business card will already get you ahead of those who just leave it blank! It reiterates who you and what your business stands for, which let’s face it, is the start of building brand awareness.
  11. 11. 9. Images of Your Products or Services • As mentioned above, humans are hardwired as visual learners. So, by putting images of your products or services, you create a better chance for recall for your offerings.
  12. 12. 10. A QR Code • In this day and age when everyone owns a smartphone with a camera and access to the internet, putting a QR code on your business card that will redirect your customers or clients to website. It’s fun, interactive, and it creates the impression that you are technologically up-to-date.
  13. 13. 11. A Motivational Quote • Yes, it may sound cheesy, but every once in a while, people need cheesy sayings to get motivated and get through their day. As long as the motivational quote that you choose is related to your business, you’re good to go!
  14. 14. 12. A Special Offer • Most of the time, you give your business card to potential customers and clients, and what a better way to reel them in than with a special offer? It can be a discount, a freebie or whatever it is that you can offer in goodwill.
  15. 15. 13. Offer Benefit In Advance • Benefit in advance means you’re already giving your potential customers something valuable before they even purchase. For example, if you’re selling weight loss product, you can share a scientifically proven tip to help your customers lose weight without starving themselves.
  16. 16. 14. Encourage Free Trial • Offering free trial is one of the best ways to turn someone from a lead into an actual customer. If you can offer something that can encourage trial, you can print this offer at the back of your calling card.
  17. 17. 15. Direct Them to a Landing Page • In order for you to really develop a relationship with your leads, you need to get their email address and communicate with them constantly. You can do this by directing them to a landing page where you offer them something of value in exchange for their email address.
  18. 18. Other Tips • Here are other tips that we have to really make sure that your business card stands out: • Don’t scrimp on printing • Don’t use cheap paper – it will create the impression that you will sacrifice quality to save money • Have different sets of business cards for different purposes (i.e. for socializing to be given to peers, for customers to promote special offers, etc.) • A business card can be a mundane thing to a lot of us, but when maximized, it can actually be an effective tool to promote your business better. Want to update your cards? Click here for custom business cards with your marketing on the back side. • Have a successful day! - Rupesh
  19. 19. Hospitality Marketing Tools www.smartguests.com

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