Pascal Winkler presentation at Finance Marketing 2016

•

1 like•804 views

Pascal Winkler (The Hallway) presents on Programmatic Creative: The Intersection of Data and Creativity at Mumbrella's Finance Marketing Summit 2016.

Marketing

PROGRAMMATIC
SEEING THE WOOD FOR THE TREES

Automated,
algorithmic media
buying, enabling
pinpoint accuracy of
people-based
targeting with

PROGRAMMATI
EFFICIENCY
EFFECTIVENES
CONTROL
REAL TIME  
INSIGHTS

Magna Global Programmatic Intelligence Report - September 2015

PROGRAMMATIC IS A BIT LIKE
EVERYBODY’S TALKING

OF MARKETERS SAY THEY ARE ‘NOT
SURE HOW TO EFFECTIVELY IMPLEMENT
OR ANALYSE ATTRIBUTION TRACKING’.
41% AdRoll survey Feb 2016

TRYING TO SEE THE PROGRAMMATIC FOREST…TOO MUCH
TALK  
NOT ENOUGH
FOCUS

© 2016 THE HALLWAY
3 FOCAL POINTS TO
MAKE PROGRAMMATIC
FLY

© 2016 THE HALLWAY
THE SINGLE
GREATEST  
ROI UPLIFT
OPPORTUNITY
PAUL SINKINSON,

© 2016 THE HALLWAY
THE PROGRAMMATIC
BEARHUG

DATAMEDIA
CREATIVE
TRADITIONAL  
MODEL
time lag
time lag time lag

PROGRAMMATIC
DATAMEDIA
?
CREATIVE
real timereal time
real time

OUR
BRAINS
CRAVE
NOVELTY
.
SURPRIS
E IS OUR
MOST
POWERF
UL TOOL.

© 2016 THE HALLWAY
THANK YOU
PASCAL.WINKLER@THEHALLWAY.COM.AU

What's hot

Building Alignment for Predictive Marketing Success

Lattice Engines

Florian Gramshammer, MD, Impact The quality of (big) data has for a long time been a crux for CMOs. Instead of creating a true view that positions their brand to make sound decisions, CMOs are creating data Frankenstein monsters by stitching data together from different warehouses, assembling disparate findings, and failing to optimize decisions around the customer journey. In this session, Florian Gramshammer, MD of Impact EMEA, will discuss the importance of examining, cleansing, and accounting for your data carefully in a way that will inform sound decisions about your paid marketing and media spend; how CMOs can become data stewards within their own organizations and lead their teams with confidence; and how to establish whole, pure entities that will promote industry-wide innovation

Fix, don't stitch: be a steward of your marketing data

MAD//Fest London

Gyro apac playbook 2 - promotional activity - en

Sebnem Ozdemir

In an increasingly digital world, face-to-face still matters. In-person events are ranked as one of the most effective marketing tactics and companies are spending the majority of their marketing budgets on them. But for events to stay effective, strategies need to change. To follow in the footsteps of Account-based Marketing, B2B events have to shift focus away from broad lead generation toward targeted pipeline creation and acceleration. Revenue Event Marketing is a new approach that focuses on helping businesses build and accelerate pipeline to drive revenue through in-person events.

Revenue Event Marketing: Accelerating Pipeline and Driving Revenue Through Ev...

Attend, Inc

Fixing marketing data: how to achieve success in a data-driven world

MAD//Fest London

A Basic Guide to Business Case Competitions

Nafees Faraz

Digital Readiness - How well prepared are German brands for a digital future?

Bloom Partners GmbH

Ainul Huda - Conde Nast

James Prentis

5 content marketing tips for 2016

maanikamili

Samara's Story - PWK Nationals 2015 | NZT 48

Tarek Musanna

Wat voor trends op het gebied van Data & Analytics zijn er de komende jaren? En hoe willen wij data inzetten voor onze marketing? De wereld van data verandert snel, en de wereld van marketing misschien wel sneller. Zonder data is marketing bijna gelijk aan schieten met losse flodders: je moet heel vaak schieten om te raken. Slim gebruik van data helpt ons om in te spelen op de behoefte van onze klanten en om een koploper te blijven in de zakelijke markt. In deze presentatie nemen wij u mee in onze reis naar een datagedreven organisatie.

De toekomst van data

BBPMedia1

Marketing Technology Investment. You Need To Measure Twice. Cut Once.

SIGMA Marketing Insights

Did you know that 50% of organizations create between 5-10 iterations of their sales quotas before they are assigned? Get the process right and plan to win with these five tips for better sales quotas. Learn more by visiting www.anaplan.com Like Anaplan on Facebook: https://www.facebook.com/anaplan Follow Anaplan on Twitter: https://twitter.com/anaplan Follow Anaplan on LinkedIn: https://www.linkedin.com/company/anaplan Like Anaplan on Google+: https://plus.google.com/+AnaplanInc/posts Follow Anaplan on our YouTube channel: http://www.youtube.com/c/AnaplanInc

Plan to win: 5 success tips for better quotas

Anaplan

Marketing technology where is the other 85

Mayur Gupta

OPTIMIZING THE CUSTOMER EXPERIENCE HAS BEEN THE HOTTEST TOPIC AMONGST BRAND MARKETERS OVER THE LAST FIVE YEARS. USING AUTOMATION TO ACCESS AND LEVERAGE FIRST-PARTY DATA, ORGANIZE AND DISTRIBUTE CONTENT AT A RAPID PACE, AND IMPLEMENTING ANALYTICS TO APPLY LEARNINGS AND OPTIMIZATION THROUGHOUT THE MARKETING CYCLE, MARKETERS NOW (OR SOON WILL) HAVE THE MACHINE OF THE FUTURE AT THE CENTER OF THEIR ORGANIZATION. BUT WITH THIS NEW FOUND EFFICIENCY, WHAT’S NEXT? IT IS PREDICTED THAT BY 2021, THE CMO’S FOCUS WILL MOVE FROM AUTOMATION TO PROFITABILITY. IN THIS PRESENTATION I SHARE PERSPECTIVE FOR MARKETERS TO OPTIMIZE THEIR ORGANIZATION, JUSTIFY SPENDS, CONTINUE TO APPLY A COMBINATION OF ART AND SCIENCE AND, ULTIMATELY, PREPARE FOR THE PIVOT TO DEMONSTRATED PROFITABILITY.

Optimizing the Marketing Organization

Jessica Clifton

Future Female meetup 8.5.2018 Data Driven Leadership

Future Female

Search marketing is one of the most effective marketing forms. Every day, millions of consumers are using a search engine to find services or products they are interested in. In this presentation, Philips head of Search will eloborate how Philips created a glocal approach to make Philips products and services visible on Search Engines all across the globe, from China to Africa to the US, and increase buy intention and lead generation for Philips through the channel.

Creation of a Global Search Capability - Philips

Savage Marketing

Every marketing action starts from planning, and yet it has been one of the most neglected steps in campaign management process when it comes to AI adoption. Marketing planning process is coming down from 60 hours of research to a matter of minutes. With all that unstructured data out there, we are now able to see organised and clustered research insights, with niche KPI statistics and growth hacking experiments. All these marketing planning resources are put into a single dashboard, giving back more time for marketers to focus on strategy and creativity, elevating growth hacking adoption, and providing benchmark data for easier KPI planning. In this session you will learn: - How to use AI to effectively plan your marketing activities - How to apply growth hacking into your marketing process - How to effectively apply secondary data to construct a more precise marketing plan

WomenTech 2020: Effective Marketing Planning With The Power of AI and Machine...

Growth Channel

The Six Imperatives of Digital Selling Success by Mike Kunkle

Mike Kunkle

What is digital marketing strategy

Widefy Online services

What's hot (20)

Building Alignment for Predictive Marketing Success

Fix, don't stitch: be a steward of your marketing data

Gyro apac playbook 2 - promotional activity - en

Revenue Event Marketing: Accelerating Pipeline and Driving Revenue Through Ev...

Fixing marketing data: how to achieve success in a data-driven world

A Basic Guide to Business Case Competitions

Digital Readiness - How well prepared are German brands for a digital future?

Ainul Huda - Conde Nast

5 content marketing tips for 2016

Samara's Story - PWK Nationals 2015 | NZT 48

De toekomst van data

Marketing Technology Investment. You Need To Measure Twice. Cut Once.

Plan to win: 5 success tips for better quotas

Marketing technology where is the other 85

Optimizing the Marketing Organization

Future Female meetup 8.5.2018 Data Driven Leadership

Creation of a Global Search Capability - Philips

WomenTech 2020: Effective Marketing Planning With The Power of AI and Machine...

The Six Imperatives of Digital Selling Success by Mike Kunkle

What is digital marketing strategy

Viewers also liked

Dreamforce 2013 B2B Social Marketing

Marketo

Understanding The Uk Affiliate Landscape

Affiliate Summit

Social Marketing to B2B vs B2C: What's the Difference?

Social Media Group

Ten Golden Rules of Affiliate Marketing Keynote Presentation Slides Get a Virtual Sales Force Selling for You - How to develop a virtual sales force - Deliver Cost per Acquisition (CPA) Sales -Define 'what is ‘affiliate marketing’ ? - The 4 types of Affiliates - How to market an affiliate program for your company - How to optimize programs - How to Stay Current on the latest for affiliate marketing Photo Credit Melissa Salas at the Affiliate Summit Pinnacle Awards, thanks to http://www.flickr.com/photos/jgoode/

Ten Golden Rules of Affiliate Marketing Keynote Presentation Slides

Jay Berkowitz www.TenGoldenRules.com

Social media for b2b marketing-from Asuthosh Nair & Jaspreet Sidhu

Waily ARAUJO

How to Master B2B Social Media Marketing

HubSpot

This webinar presentation deck provides concrete examples, action plans and case studies, including: · 5 key steps for a business-to-business strategy; · How to build and engage a community of potential and current customers; · Real-life case studies from successful business-to-business strategies; · The highly popular – and now extended – Question and Answer section; The seminar was led by Brian Giesen a senior regional strategist in Ogilvy’s 360 Digital Influence team and moderated by Graham White, Managing Director of Howorth Communications in Sydney.

Ogilvy On: Social Media for B2B Companies

Ogilvy Consulting

Content marketing isn’t a new strategy for the finance industry. For many financial institutions, the value of content marketing is the same today as it was 130 years ago: It strengthens relationships with prospects and customers by building trust. But what, specifically, are financial institutions doing when it comes to content marketing — and, more importantly, what do they need to be doing to evolve and stand out? This industry has its own unique considerations, as well, such as the fact it operates in a heavily regulated industry and its customers can no longer be categorized as being interested in only business finance or only personal finance. This white paper provides an overview of the current state of content marketing in the finance industry and explores key examples that can show you ways to evolve your own program.

The Evolution of Content Marketing in the Finance Industry

Content Marketing Institute

What are the main digital marketing trends that are coming to Central and Eastern Europe? Why internet marketing is a chance for the financial sector, is it different to others in terms of digital opportunities? Find out more in this presentation and Q&A with Marta Klepka, Digital Director of Publicis Groupe agencies in CEE http://emea.blog.performics.com/2014/07/03/digital-trends-insights-cee-region-qa-marta-klepka/

Digital Marketing for Finance Industry in Central and Eastern Europe

Marta Klepka

B2B Marketing in a social media world

Marc Keating

The Search for Meaning in B2B Marketing

Velocity Partners

Viewers also liked (11)

Dreamforce 2013 B2B Social Marketing

Understanding The Uk Affiliate Landscape

Social Marketing to B2B vs B2C: What's the Difference?

Ten Golden Rules of Affiliate Marketing Keynote Presentation Slides

Social media for b2b marketing-from Asuthosh Nair & Jaspreet Sidhu

How to Master B2B Social Media Marketing

Ogilvy On: Social Media for B2B Companies

The Evolution of Content Marketing in the Finance Industry

Digital Marketing for Finance Industry in Central and Eastern Europe

B2B Marketing in a social media world

The Search for Meaning in B2B Marketing

The+State+of+Careers+In+Retention+Marketing-2.pdf

Social Samosa

Situation Analysis | Management Company.

DanielaQuiroz63

First Things First: Building and Effective Marketing Strategy Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success. Key Takeaways: -Recognize the critical role of strategy in marketing -Learn our approach for building an actionable, effective marketing strategy -Receive templates and guides for developing a marketing strategy

Digital Strategy Master Class - Andrew Rupert

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In the annals of bizarre and unsettling mysteries, the “Circleville Letters” stand out as a chilling and enigmatic series of correspondences that have puzzled investigators and captured the public’s imagination for decades. Spanning several years and intertwined with tragedy, conspiracy, and unanswered questions, the story behind the Circleville Letters continues to intrigue and haunt those who delve into its perplexing details.

Unraveling the Mystery of The Circleville Letters.pptx

elizabethella096

Brand Strategy Master Class - Juntae DeLane

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

What is Google Search Console and What is it provide?

riteshhsociall

Brand experience Peoria City Soccer Presentation.pdf

tbatkhuu1

Recently uploaded (20)

BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service

Labour Day Celebrating Workers and Their Contributions.pptx

Cash payment girl 9257726604 Hand ✋ to Hand over girl

Foundation First - Why Your Website and Content Matters - David Pisarek

How to Leverage Behavioral Science Insights for Direct Mail Success

Defining Marketing for the 21st Century,kotler

CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online

Major SEO Trends in 2024 - Banyanbrain Digital

Kraft Mac and Cheese campaign presentation

personal branding kit for music business

Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...

Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies

The Future of Brands on LinkedIn - Alison Kaltman

The+State+of+Careers+In+Retention+Marketing-2.pdf

Situation Analysis | Management Company.

Digital Strategy Master Class - Andrew Rupert

Unraveling the Mystery of The Circleville Letters.pptx

Brand Strategy Master Class - Juntae DeLane

What is Google Search Console and What is it provide?

Brand experience Peoria City Soccer Presentation.pdf

Pascal Winkler presentation at Finance Marketing 2016

1. Presentation to   Finance Marketing Summit 22 September 2016 Version 1

2. PASCAL WINKLER Brand and Digital Strategist Head of Connect at The Hallway Pascal is a senior marketing strategist, and in his 12 years in the Australian market has worked across HSBC, Westpac, BT Financial, Bankwest and now ANZ. Pascal joined The Hallway earlier in 2015 as Head of Connect, leading the agency’s PR, social media, programmatic media, search and email marketing offering. As an agency that was built on a

3. PROGRAMMATIC SEEING THE WOOD FOR THE TREES

5. Automated, algorithmic media buying, enabling pinpoint accuracy of people-based targeting with

6. PROGRAMMATI EFFICIENCY EFFECTIVENES CONTROL REAL TIME   INSIGHTS

7. Magna Global Programmatic Intelligence Report - September 2015

9. PROGRAMMATIC IS A BIT LIKE EVERYBODY’S TALKING

10.

11. OF MARKETERS SAY THEY ARE ‘NOT SURE HOW TO EFFECTIVELY IMPLEMENT OR ANALYSE ATTRIBUTION TRACKING’. 41% AdRoll survey Feb 2016

12. TRYING TO SEE THE PROGRAMMATIC FOREST…TOO MUCH TALK   NOT ENOUGH FOCUS  

15. PROGRAMMATIC

16. WHO NEEDS

17.

18. INPUT: OUTPUT: