Android in China

Rumble Media GmbH
Rumble Media GmbHRumble Media GmbH
The Emergence of Android in China,[object Object],  ,[object Object],2011.06.10, Michael Veal,,[object Object],Rumble Media GmbH,[object Object],www.playandroid.com,[object Object],1,[object Object]
Agenda ,[object Object],1,[object Object],2,[object Object],2,[object Object]
3,[object Object]
Mobile users in China has increased by 40 million in Q1 ,[object Object],Source: China Daily, 2011,[object Object],4,[object Object]
Mobile internet usage on the rise ,[object Object],[object Object]
Over 400 million users are predicted to use their phones to access the internet in 2011, and by 2014, that figure is expected to reach 750 million.Source: iResearch, 2011,[object Object],5,[object Object]
Mobile gaming revenues modest ,[object Object],Source: iResearch, 2011,[object Object],6,[object Object]
Mobile games accounted for 14% of usage in Q1 ,[object Object],[object Object]
The share of gaming has increased in 2011 from its 2010 figure, shown in the other slide (from 12.7% to 14%).Source: iResearch, 2011,[object Object],7,[object Object]
Mobile gamer percentage still behind US in 2010 ,[object Object],Mobile usage for 15-24 year olds in 2010 (percentage),[object Object],[object Object]
The mobile usage figure is currently below both the US and Russia.Source: Nielsen, 2011,[object Object],8,[object Object]
Mobile Ad Spend rising massively in China  ,[object Object],Mobile ad spending in BRIC, by country, 2009-2015 (in millions),[object Object],[object Object]
With around USD450million expected to be spent on mobile ads in 2011, this is more than double the amount in 2010, and a 340% increase on 2009.
The growth of China's mobile market looks set to be coupled with a huge increase in mobile advertising spend by 2015 - with USD 1.4billionthe expected amount to be spent.Source: eMarketer, 2011,[object Object],9,[object Object]
Chinese Markets ,[object Object],[object Object]
The Chinese mobile market has a huge amount of untapped potential. At the start of 2011, China had over 800 million mobile phone users - over double the population of the US.10,[object Object]
11,[object Object]
Android Market still unavailable in China ,[object Object],[object Object]
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Android in China

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  • 13. With around USD450million expected to be spent on mobile ads in 2011, this is more than double the amount in 2010, and a 340% increase on 2009.
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  • 19. Android Market is available in 131 countries, but China has still been omitted from this list, due to risks at an ISP level and extremely tight regulation by the Beijing authorities.
  • 20.
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  • 26. Apple and RIM managed to sell less than 500,000 units in Q4 2010, therefore rapidly losing ground on Android.
  • 27.
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  • 29. It has also been predicted that business users and consumers will rapidly begin to change to smartphones - with the global smartphone market in 2011 growing by 49.2% from 2010's 303.4 million shipments to a huge 450 million in 2011
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