Cloud 2014: Top Five Best Practices for Your Application PaaS Audience

Ayalla Goldschmidt
Senior Director of Product Marketing
Oracle Fusion Middleware – The Java Platform
Top 5 Best Practices for
Your Application Platform
As a Service

Copyright © 2014, Oracle and/or its affiliates. All rights reserved.2
The following is intended to outline our general product
direction. It is intended for information purposes only, and
may not be incorporated into any contract. It is not a
commitment to deliver any material, code, or functionality,
and should not be relied upon in making purchasing
decisions. The development, release, and timing of any
features or functionality described for Oracle’s products
remains at the sole discretion of Oracle.

2012: What is Cloud Computing?

14%
86%
Not Important
Important
2014: Cloud Computing is now Mainstream
VENTANA RESEARCH
86%: Cloud Computing is
Important
COMPUTERWORLD
84%: Using Cloud Today or
Considering Usage in Two Years
67%
17%
17% Using Cloud Today
Considering Cloud in Two Years
Not Using Cloud & No Plans

Computerworld Survey
Goals
1. The State of Cloud Adoption
2. Identify Cloud User Requirements
3. Identify Cloud Computing Best Practices
Description
• 300+ responders
• Data Collected February/March 2014
• Audience
o Mid to large-sized companies
o Familiar with cloud development
o IT professionals only
34%
33%
33%
Respondents by Geography
North America
Europe
APAC
29%
18%
17%
8%
6%
23%
Respondents by Verticals
Technology
Financial Services
Manufacturing
Non-profits
Business Services
Others
Technology: IT, Software Development, Telecom; Financial Services: Banking, Insurance, Investments/Brokerage; Manufacturing:
Utilities/Energy; Non-profits: Government, Public Admin, Education; Business Services: Consulting, Advertising, Marketing, PR

Crowd Sourcing Proven
Lior Zoref
TED2012

FIVE Cloud Computing Best Practices Emerged
1. Consider on-premise private cloud as first step
2. Build cloud workloads on Java
3. Prioritize traditional data center capabilities for cloud
4. Move application development & testing to cloud
5. Consider unified, standards-based, platforms for public/private/conventional
interoperability
1
2
3
4
5

Consider Private Cloud: Leading Platform
with Rich Ecosystem and Best Practices
52%
35%
12%
37%
47%
15%
Non-Cloud Private Cloud Public Cloud
Now
Two Years
Organizations’
Compute
Workloads:
Currently and in
Two Years
1

Deploy on JAVA: With 66% of Cloud
Workload, it’s the Leading Platform
% of Organization’s
Cloud Workloads as
Developed/
Deployed on Various
Platforms
66%
19%
13%
Java
.NET
Scripting Languages
2

Prioritize Traditional Data Center
Capabilities for Public/Private Cloud
82% 81%
79% 78%
82%
76%
79%
Service Level
Guarantees
Management
Tools
Integration with
DB/IDM
Elasticity
Private PaaS
Public PaaS
Traditional Data center capabilities Alive & Well
Importance of capabilities when choosing
Application Private /Public PaaS Platform
Traditional Data Center
Capabilities are (VERY)
important
Similar for Public/Private
PaaS
3

Move Application Development/Testing to
Cloud: Expected to Grow Fastest on Public/Private Cloud
26%
23%
13%
Public PaaS
App Dev/Testing
Mobile Services
Core Business Apps
33%
22%
7%
Private PaaS
App Dev/Testing
Core Business Apps
Messaging/Integration
4

80%
79% 78%
76%
Unified, standards
based platform
Ease of Integration
with external data
& apps
Ease of app.
portability from
private to public
Unified application
lifecycle tools
Prioritize Interoperability Between Public/
Private Clouds and with Conventional Platforms
5
Interoperability
Most organizations will
adopt hybrid clouds
Integration with Database
as a service critical

13 Copyright © 2014, Oracle and/or its affiliates. All rights reserved.
Your Next-Generation Applications
On A Mission-Critical Cloud Platform

Oracle Cloud Solutions: Analysts Opinions
Unique, Broad, Higher-Value Offerings
“Oracle is uniquely positioned with server, database,
platform, tools and applications all operating in the cloud in
public and private approaches.”
-- Mark Smith, Ventana Research
“We think ORCL is perhaps the best way to play the
secular trend in cloud computing given its broad cloud
offerings, especially as the spending shifts towards more
infrastructure and platform-related initiatives.”
-- B. Riley, Leading full-service investment bank
Complete
Cloud
Stack
Best
Cloud
Investment

15 Copyright © 2014, Oracle and/or its affiliates. All rights reserved.
Oracle’s Application Platform As A Service
• Enterprise-grade Cloud Platform
• Based on Industry’s #1 Application Server
• Unmatched Deployment Choices
• Full Lifecycle Management
• Industry standards – Java, HTML, & more
• Built-in integration with Oracle stack
Information-as-a-Service
Software-as-a-Service
Platform-as-a-Service
Infrastructure-as-a-Service

Strategic Investment Areas
For Your Private Application PaaS
#
1
HIGH PRODUCTIVITY
Java EE
Java SE
HTML5
Mobile,
Developer
Productivity
Foundation for Fusion
Middleware & Applications
Oracle Business
Applications
Cloud Application
Foundation
Fusion Middleware
1
Cloud Management
and Operations
High Availability, Performance,
Multi-data Center
Oracle Cloud Application Foundation
Multitenancy for
Density/Utilization
Consider on-premise private cloud as first step1

Investment Areas
 Platform Completeness
 Modernization and Innovation
 Developer Productivity
 Open and Transparent Evolution
 Active Community Involvement
 Quality and Security
Results
 9 Million+ Java developers worldwide
 #1 Choice for developers
 3 Billion devices run Java
Oracle Java Leadership
2
Develop cloud workloads on Java2

Enterprise-Grade “Traditional” Data Center Capabilities
Service Level Guarantees
Oracle WebLogic Server: Repeated WORLD RECORD
performances, Up to 10X further performance gain with Exalogic
Management Tools
Enterprise Manager Cloud Control provides Integrated Management
across entire data center
Database Integration
Tight database integration increases Performance, Scalability,
Availability, and Management Efficiency
Cloud Elasticity
WebLogic Dynamic Clustering drives Automated Scaling further
increasing elasticity and availability
3
Prioritize traditional data center capabilities3

Modern, Integrated Development Platform
 Develop your choice of applications
using a common, standards-based
framework for easy adoption
 Build rich applications faster with
tooling integrated with WebLogic – on-
premise or in the cloud
 Deliver projects faster and smarter with
easy provisioning of environments in
just minutes
REST
4
Common tooling for on-premise and cloud
Move app development & testing to cloud4

Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 12 of the corporate presentation template20
Transform Your Development Experience
Oracle Developer Cloud Service for your Public Cloud
 Develop on a turnkey development
platform securely hosted in the cloud
 Collaborate with integrated tools to
manage and track tasks, builds, code
reviews, documentation
 Deploy automatically to Oracle Java
Cloud Service or your local
infrastructure
 Standards-based Git, Hudson, Maven, …
4

Oracle Java Cloud Service
The #1 App Server, WebLogic, Now for Your Public Cloud
 Choice
– Fully managed WebLogic Server cluster with
simplified user experience
– Complete WebLogic Server instance with full
administrative control
 Efficiency -- Rapid, self-service provisioning
 Industrial Strength -- Enterprise security, high
availability, and performance
 Portability -- Standards-based platform for easy
deployment
Java Cloud Service: Choice, Efficiency, Industrial-Strength, Portability

Public, Private, Traditional Interoperability
Transparently move applications between
On-Premise, Private Cloud, & Public Cloud
On-Premise
Private Cloud
Conventional
Systems
DEPLOY ANYWHERE: Same Architecture, Standards, Code Base
5Unified, standards-based platform for
Interoperability
5

 Use Case
– Loans to tens of thousands of customers
– >1,500 employees, 6,000 daily transactions on
legacy infrastructure
 Solution
– Consolidated nine servers onto single
WebLogic/Exalogic platform
 Results
– Scale from 400 to 5000 concurrent users
– Accelerated loan processing speed by up to 30%
– Wait time reduced from weeks to days
Reliance Commercial Finance:
Mission-Critical Applications with Public-Private Interoperability
Oracle Cloud Application Foundation:
WebLogic, Exalogic, Enterprise Manager
“We have two public cloud
services and one on-premises
private cloud. Having
everything based on Oracle
Cloud Application
Foundation gives us the
flexibility to integrate public
and private cloud services”
Shashi Kumar Ravulapaty
Senior VP and CTO

on Oracle Magazine Cover
 Businesses choose Oracle
Cloud Application Foundation
 To enable private cloud computing
 To leverage deployment flexibility
 To support mission-critical
applications

Oracle Consulting Services
Get Started with Private Cloud
“RAPID START” Service for Your Application Private Paas
• Plan: Discovery workshop to understand key business requirements, use cases
• Install: Oracle Enterprise Manager, Agents & integrations
• Share Expertise: Mentor client team
• Validate: Validation testing, demonstrate use cases
Comprehensive Portfolio
Build RunPlan
The Trusted Partner for Your Cloud Journey
Oracle Consulting for Cloud
7-Eleven Goes
Mobile

Oracle @Cloud Expo East
Date Time Session Title Track Room
Wednesday
11-June
9:10 – 10:10 am Cloud Odyssey: A Hero’s Quest All Tracks (Keynote) 1A06
10:15 – 10:45 am
Big Data Management System: Smart SWL
Processing Across Hadoop and Your Data
Warehouse
All Tracks (General Session) 1A06
2:50 – 3:25 pm
Plug into the Cloud: Your Blueprint to Database
as a Service
Track 1: Mobile | Hot Topics 1A10
2:50 – 3:25 pm
From Supply-led to Demand-led: Lead Your IT
to Better Serve Your Users
Track 3: Cloud Business and the
API Economy | Deploying the
Cloud
1A12
Thursday
12-June
2:50 – 3:25 pm
Reduce Complexity and Accelerate Innovation
with IaaS and PaaS
Track 3: Cloud Business and the
API Economy | Deploying the
Cloud
1A12
Please visit Oracle at Booth # 207 for Demos/Giveaways
1. Oracle Cloud Application Foundation
2. Oracle Java as a Service
3. Oracle Database as a Service
4. Oracle Infrastructure as a Service
5. Oracle Enterprise Manager
And more…..

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Cloud 2014: Top Five Best Practices for Your Application PaaS Audience

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