Valencia
Vicente Moliner 4
45620 Sagunto
Cáceres
Islas Canarias 3
10001 Cáceres
Madrid
Av. Manoteras 38, C-309
28050 Madrid
Barcelona
Urgell 204, 1-B
08036 Barcelona
Zaragoza
Catalina Salazar 3
50006 Zaragoza
www.nae.es
Corporate Presentation
Lisboa
Augusto Macedo, 4-2DT
1600-794 Lisboa

Sectors
Profile
Nae is a global consultancy in the information
society area with a highly experienced team
which works under the mission of promoting
the success of our clients’ strategy,
contributing with our knowledge and
experience in Technology, Organization,
Processes and Business Models.
2
Founded on 2004
Revenue 2009: 3,5M€
Revenue 2010: 5 M€
Team: 60 consultants
Offices in Madrid, Barcelona,
Zaragoza, Valencia, Sevilla and
Cáceres
Telecom & Media
Public Administration
Large Corporations
Nae
Company Profile

3
Our organization is
efficient, we invest in
our consultants’ level
not in structural costs.
The most important
suppliers of TIC
services are our clients:
we know the market
reality
Knowledge Competitiveness
In technology, in
networking, in
business’ processes...
Focusing on areas
where we provide a
high added value.
We are independent of
manufacturers,
suppliers and
integrators
Independence Experience
3
Nae
Value Consulting
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Starting business in 2004, five years later the income’s
amount reach five million Euros only in value consulting
services, with a team of 60 consultants and a customer base
that grows every year due to high customer loyalty.
Nae is a young company formed by a high experienced
team. The added value of Nae is based on the quality and
competitiveness realistically applied.

4
Nae
Team
4
Nae is a team made up of 60 professionals with multidisciplinary profiles.
Their involvement and work capacity are the key to support their way of understanding the
consultancy. One of our main objectives is to provide the highest quality in projects’ execution.
100%
All Nae’s consultants have a university degree, mainly in telecommunications
engineering.
70%
70% of our consultants have a minimum professional experience of five years in the
sector, with an average of over 10 years.
55%
More than half have the status of Senior or Executive Consultant, i.e. profiles whose
principal activity is to manage projects, people and customers. They have a high functional
and business knowledge in the sector in which they work, managing or participating in
projects of analysis, strategic design or process design, among others.
15%
15% have the category of Manager or Director, who are responsible of manage large
projects, business’ areas, client portfolios and internal management. They are
professionals who have held senior positions (mainly in multinationals) and have an
average experience of more than 15 years.
65%
Additionally, two thirds of our team has additional education, as masters or graduate
degrees, certifications in project management or organizational and processes
methods.

5
Business Strategy
Market Efficiency
Market
Strategic Business Plans
Infrastructure Master Plan
Benchmarking of Business Models
Benchmarking of products and market
Definition of products and services
Technology Technological Evolution
ICT Performance
Architecture
Technological Strategy
Management and Recruitment Models
Technological Plans, TIC Bidding
Business Continuity Plans, BIA.
TIC Optimization
Operations Operational Efficiency
Organization
Quality
Optimization of Operational and Business
Processes
Optimization of Operational Structures
Optimization of Service Models (BPO)
Analysis and improvement of perceived quality
Dashboards
Management Projects
Services
Knowledge
ICT Costs: TEM, ICT Outsourcing Performance
Sales Management
Bid Management
PMO (Technical Offices)
Service Management
Outsourcing / Outasking TIC management

Multiple experiences in Market Analysis and Benchmarking of the business
model
Development strategy of business and innovation.
New products development to increase sales in TIC companies.
Increase of sales efficiency, commercial activity analysis, market
segmentation, commercial skills, sales methodology.
The key: Experience
Nae’s team brings its high
management experience in the
three areas.
Business Strategy
Market Efficiency
Market
Strategic Business Plans
Infrastructure Master Plan
Benchmarking of Business Models
Benchmarking of products and market
Definition of products and services
Nae’s main objective is the development of our clients’
business.
Strategic plans for growth and efficiency
Benchmarking of business and products models
Development / Optimization of products and services
Infrastructure plans
Industry,
Finances and
Services
Telecom
& Media
Public
Administration
6

77
Proven experience in WAN and LAN network tender, WIFI network
deployment, network designs, access, Governance TIC, Datacenter
architecture and TDT deployment.
Design of technological TIC architectures, datacenter,
telecommunications, business continuity, consolidation.
Cost Management Models of TEM communication.
Governance TIC: Optimum Management Models of providers:
Greater control of quality service, Ability to deploy new functionality, Cost
reduction.
Nae gives support to the definition, optimization and
management within technological scope.
Providing Contracting Models.
Bidding TIC services
Costs optimization of communications (Telecom Expense
Management).
Sourcing Models and Outsourcing Performance.
Business Continuity (PRDs, BIAs).
The key: Knowledge
Nae’s team comes from leading
TIC providers in the market, so
we know the environment from
the inside.
Technology Technological Evolution
TIC Performance
Architecture
Technological Strategy
Management and Recruitment Models
Technological Plans, TIC Bidding
Business Continuity Plans, BIA.
TIC Optimization
Optimización TIC
„Costs’ Efficiency“
„TIC model Efficiency“
„Business improvement
through technology“

88
Our clients have entrusted us the improvement of the
organizational model, the transformation of operations,
the development of Balanced Scorecards, the development
of Process Maps of company, getting:
Increase customer satisfaction, with cases of improved values of 50%.
Identify incremental business
Reduce the loss of deals, with improvements of 30-40% win ratio
Reduce operating costs
Nae optimize processes to improve operational efficiency
and quality.
Establishing the indicators and dashboards essentials.
Improving and implementing operational and business
processes of the company.
The key: Methodology
Experience and methodology in
processes. Technology and
processes are the basis of Nae’s
team knowledge.
Operations Operational Efficiency
Organization
Quality
Optimization of Operational and Business
Processes
Optimization of Operational Structures
Optimization of Service Models (BPO)
Analysis and improvement of perceived quality
Dashboards

99
Management Projects
Services
Knowledge
Sales Management
Bid Management
PMO (Technical Offices)
Service Management
Outsourcing / Outasking TIC management
Interim Management
Nae’s professional management services are aimed at three
areas:
Business: Management in areas of Sales and Presales
Service provision: associated with Delivery
Service exploitation: related to Assurance
The key: Level
Nae’s consultants have a proven
long-distance experience in each
of the areas we cover.
Nae develops for its main clients a serie of Management Services
and Technical Offices.
Including Incident Management, Quality Management, Capacity
and Provision Management, Knowledge and Training
Management, Providers Management and, finally, Risk
Management.
Giving support to service management of clients with high
complexity of services, maximizing service management and
increasing customer satisfaction.
Developing support services in conducting complex deals, non-
standard and highly relevant to the customer.

10
References
10
Business Technology Operations Management
With a differential input in
each activity area and
sector, Nae only focus
where creates value:
Technology, Processes
and Business.
Value Consulting
Corporations,
Industry,
Finances and Services
Telecom
& Media
Public
Administration

Backup

Clients
> References: Public Administration
Nae: Corporate Presentation
12
Date Project/Duty
2009 Definition of the deployment model of Next Generation Networks (FTTx) in Catalan municipalities
2009 Design, tender and deployment of an Optic Fiber network to interconnect the hospitals of Heath Catalan Services
2009
Definition of O&M functional and organizational model of Centre of Telecommunications de la Generalitat de
Catalunya
2009 Design of a regional trunk radio network for corporative services of La Rioja Government
2008/9
Design, planning, tender support and site management for Outdoor Wireless Network Project for corporate services
of Barcelona City Hall
2008/9 Design and deployment of an Optic Fiber network between Barcelona and Andorra for Generalitat de Catalunya
2008 Radioelectrical studies for telecom infrastructures rearrangement for the municipalities of Begues and Castellar del Vallés
2007
Viability study and deployment and operation executive project for an FTTx network in Callús, as pilot for the Center of
Telecommunications of Generalitat de Catalunya
2007 Development of DDTV methodology guide for Catalan municipalities (Localret)
2007 Development of the guide of corporative communications tender processes of city halls (Localret)
2006 Support in tendering of telecom services of Barcelona Regional government

> References: Business Consultancy
Nae: Corporate Presentation
13
Date Project/Duty
2007 Benchmarking services of data transport
2008 Benchmarking of commercial conditions and service terms for rental capacity
2007-08
Study of optic fiber network deployment (regional and nation wide). Design of network architecture and services (fiber
and transport). Elaboration of costs modeling and study of enterprise and other operators demand.
2005 Support in offer elaboration for corporative tender for telecom services of Generalitat de Catalunya
2007 Market study for penetration of a national operator in Catalonia
2008
Definition of functional model de Retention & Upselling and Client Communication for the Residential business unit and
relational model amongst different involved areas (Business Assurance & Customer Management, MKT and Operations)
2008
Definition of costs assigning model for Voice interconnection. Study of cost imputation for different voice
interconnections thus definition and implantation.
2007 Creation of RFQ of Capacity of a trunk network
2006 Definition of costs models in Wholesale business
2007 Strategic definition of the network infrastructure of a Mobile Virtual Operator (MVO)
2007 Support to Marketing Area in definition of IPTV product
2008 Elaboration of the offer to La Caixa tender of data corporative services
Clients

Clients
> References: Technological Consultancy
Nae: Corporate Presentation
14
Date Project/Duty
2009
Evolution Model of the transmission network of a mobile operator, to enable it to meet market needs in a flexible,
sustainable and profitable way.
2008 Design, tender and deployment PMO of a transmission network for a regional administration
2008 Definition of deployment model of MAN networks of new generation (FTTx) in Catalan municipalities
2008 Design and implementation of a network solution for the kick-off of the MVO associated to a nation wide operator.
2006-07 Integration of national transmission networks of a land network operator.
2008
Audit of data network. Audit process of transmission network and associated processes for enterprises of a land
network operator. Deep analysis of the current state of the network and proposals for its improvement.
2007
Revision of the architecture and used equipment in deployment of ULL centrals. Reedition of technical processes
associated to the deployment.
2007-08 Audit and improvement plan of XCAT network of Generalitat de Catalunya for their network operator provider.
2007-08 Support to x3 speed-up to xDSL bandwidth for enterprise services
2008 Project of rationalizing points of presence (PoPs) and technical environments (Carrier Hotels)
2005-07 Design, planning and coordination of deployment and kick-off of 3PiP network
2007 Optimization of transport and access networks
2008
Definition of the architecture and technological solution for implementing mobile services, including the study of
synergies amongst the existing systems and enabling the convergence of services and networks.

Clients
> References: Operations Consultancy
Nae: Corporate Presentation
15
Date Project/Duty
2008 Definition of the O&M model for self-provisioning services
2008
Definition of organizational model of the Services Development Direction of Marketing Area, improvement of process
map and definition of the roadmap of products and services
2008 Audit of network and services for enterprises
2008
Definition and development of functional an organizational model of the Service & Quality area in the Technical
department
2008
Definition, development and implantation of the Management Model (functional, organizational and relationship model)
of the Residential Business Unit of a nationwide operator
2008
Technical Office of Revolution project: transformation of operations for enterprises for an operational area of an
operator (Processes, SII, organization, SLAs)
2007
Study and implementation of operative improvements in the Network Operations Center - Analysis of processes
and working modes of T-Systems NOC, description and implementation of improvement proposals.
2007 Definition, development and implantation of a company Balanced Scorecard
2007 Elaboration of high level Process Map of a whole operator, based on the reference model eTOM
2006-07 Optimization of provisioning process for enterprise clients
2005 Support for integration of Operative Processes
2005 Optimization of Provisioning Process for Direct Access services
2005 Optimization of ULL Provisioning Process
2005 Optimization of Service Management Process (Service Delivery, Service Assurance)

> References: Projects and Services Management
Nae: Corporate Presentation
16
Date Project/Duty
2009 Project Management Integration SOHO Products in Mass market
2009 PMO – FFTX Project of a nationwide operator
2009 Outsourcing of network transmission planning and DDTV network deployment
2008 Technical Project Office for transformation of operations for enterprises
2008 Technical Office for improvement of Provisioning and Post-Sale of All in One product (Triple Play)
2008
Definition of functional model of Project Management for residential business unit and relationship model between
Residential and Operational units
2008 Service Management professional services for service management of large clients
2007
Support in migration of enterprise services with xDSL access – Direction of project migration of enterprise services
(as Internet access, VPNs and VoIP) supported in xDSL technologies; due to technology evolution from ATM to ETH/IP
2007-08 Internal coordination of transversal project of Quality of Service, reporting directly to Direction Committee
2006-07
Interim management of Data Engineering group. Design and development of data network for Triple Play service to
residential users and other services for enterprises
2007-08 Friendly User Trial of multibrand MVNO and MVNE
2007 User Acceptance Tests of Network and Service platforms of full MVNO in Spain
Clients

> Main Clients
17
Telco
Operators
Public
Administration
Nae: Corporate Presentation
Others

www.nae.es
Valencia
Vicente Moliner 4
45620 Sagunto
Cáceres
Islas Canarias 3
10001 Cáceres
Madrid
Av. Manoteras 38, C-309
28050 Madrid
Barcelona
Urgell 204, 1-B
08036 Barcelona
Zaragoza
Catalina Salazar 3
50006 Zaragoza