This document discusses a Latvian company called 4PLUS SIA that produces sauna materials and briquettes from aspen trees. It analyzes the company's strengths, weaknesses, opportunities, and threats. 4PLUS has a strong market position in sauna materials in Latvia, exporting to countries in Europe and China. The summary analyzes the company's product quality, price competitiveness, export markets, and opportunities for growth through investments and new export markets. However, threats include competition and fluctuations in the construction industry.

1. Ernst Gluck
Aluksne State
gymnasium
Artūrs Kalašņiks
Aleksandrs Kļaviņš
Arvīds Veigners
Alberts Žagars
Jānis Žagars
Mentor: Gundega Tupiņa

2. Glued materials
Sauna materials
Briquettes

3. SWOT
STRONG ASPECTS
 Product quality (FSC
certificated)
 Price
 Technologies
 Export
 Cooperation with
importers, manufacturers
and sellers
 Experience (22 years)
 Nearly located large
quantity of timber (Large
aspen tree forests around
Alūksne)
WEAKNESSES
 Not Available to
individual costumers
 Undeveloped
infrastructure
 Expensive transport
 Low quality of roads

4. SWOT
OPPORTUNITIES
 Support from local
municipality
 Investments from
EU
 Use of new export
markets
THREATS
 Competition in
export markets
 Low activity in
construction sector

5. MARKETING MIX
•Supporting local
basketball team
•Homepage
•Exhibitions
•Direct
Distribution
•Policy of prices
•Market-oriented
pricing
•Diversity
•High quality
•Unique
Product Price
PromotionPlace

6. Estimated market shares in
sauna materials
68%
12%
11%
5%
4%
4PLUS SIA
Apsītes AG SIA
Kubikmetrs SIA
TAN invest SIA
Ošukalns SIA

7. EXPORT
4PLUS
Finland
Sweden
Norway
China
Germany
Austria
Czech Rep.
Switzerland

8. CONCLUSION
 Continues to develop
 Scores good in competitiveness
 Unique product
 90% of production is exported abroad

9. T
H
A
N
K
Y
O
U