2. Quick Facts
• Founded in Chicago in 2010
• Company website - www.ruchdesigns.com
• Clothing offered - Dresses, skirts, blouses and
Jackets
• # of styles in each collection – ~30
• Deliveries – Fall and Spring
• Fabric used – 100% Silk
• Suggested retail price range - $75 to $350
• Occasion – Evening / cocktail, Day to evening
• Target consumer age – Women in their early
30s to early 40s
• Distribution channels – Boutiques, showrooms
and brand website
• Retail locations – Chicago, Boston, Dallas
• Production - Overseas
• Sales Team – Boston
• Founded in Chicago in 2010
• Company website - www.ruchdesigns.com
• Clothing offered - Dresses, skirts, blouses and
Jackets
• # of styles in each collection – ~30
• Deliveries – Fall and Spring
• Fabric used – 100% Silk
• Suggested retail price range - $75 to $350
• Occasion – Evening / cocktail, Day to evening
• Target consumer age – Women in their early
30s to early 40s
• Distribution channels – Boutiques, showrooms
and brand website
• Retail locations – Chicago, Boston, Dallas
• Production - Overseas
• Sales Team – Boston
Sample sketch and finished product
3. About RÜCH
VALUE PROPOSITION OPERATIONS
MARKETING & COMMUNICATIONS SALES
“Affordable Luxury”
Unique, hand crafted clothing made with
superior fabrics that can be customized
according to client needs at prices ranging
from $75 to $350
• Focus on lean operations and a sourcing
strategy
• Flexible in turnaround times and batch
sizes
• Strict production and delivery timelines
• Custom orders to fulfil client specific
needs
• Trade shows: Dallas, Los Angeles, Boston
and Chicago
• Fashion Shows: Chicago and Boston
• Seasonal newsletters
• Social Media: Facebook, Twitter and
Pinterest
• B2B: Team of sales representatives to
focus on wholesale distribution
• B2C: Trunk shows, Multi-brand sales
shows - various locations
• B2C: Company website
The company has successfully filled in a gap that exists for high quality luxurious
clothing at affordable prices
4. Delivery Design
ProductionSales
RÜCH Operating
Model
RÜCH Operating
Model
• Design and pattern
making done locally
• Designs specification
discussion with
production facilities
overseas via web
conference
• Design and pattern
making done locally
• Designs specification
discussion with
production facilities
overseas via web
conference
• Real time updates on
production via conference
calls and web chats
• Sample clothing pictures
emailed for verification
• Final samples and orders
delivered
• Real time updates on
production via conference
calls and web chats
• Sample clothing pictures
emailed for verification
• Final samples and orders
delivered
• Package clothing with all
branding materials and
ship to customers
• Process payments via
QuickPay or Square
• Package clothing with all
branding materials and
ship to customers
• Process payments via
QuickPay or Square
• Finalize sales strategy and
“pitch”
• Create sales materials -
lookbooks and linesheets
• Deliver samples for shows
• Obtain purchase orders
from retailers
• Finalize sales strategy and
“pitch”
• Create sales materials -
lookbooks and linesheets
• Deliver samples for shows
• Obtain purchase orders
from retailers
In order to minimize inventory and hit delivery service level agreements the company
utilizes a global and a seamless supply chain
RÜCH Operating Model
5. Runway Show
An audience of ~800 guests enjoys the “Art of Fashion” runway show at the Chicago
Fashion Week where RÜCH collections were showcased regularly
6. RÜCH updates and styles are covered by various magazines and bloggers
CS Magazine Racked Chicago Michigan Avenue
Online Magazine
For more information visit www.ruchdesigns.com
Media Coverage
Style Network
Sample media coverage
