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Maruti; a name so quintessentially Indian that it requires absolutely no introduction. It has stopped being
just a name, it is in fact a word, a part of our vocabulary that evokes a feeling of trust, familiarity and
comfort. Maruti, a leading name in the automobile manufacturing business has always been the
benchmark for quality and great service. The name Maruti is such an integral part of India and its ethos
that it has over a period of time come to symbolize the very growth and evolution of the nation itself.
When Maruti, the essence of Indian heritage married Suzuki, the technological genius of Japan’s
automobile industry, what you got was a ﬂash of brilliance; Celerio. This marriage of diﬀerent worlds
extends to our story too. Our ﬁlm talks of a modern India that’s ethnic, rich with traditional values but also
in step with individualistic thinking and progressive ideology.
Celerio inspires progressive thinking – a kind of
thinking that brings about change; for the better. What
better analogy that an automobile that knows nothing
else but to move forward in life, irrespective of the
time, terrain or situation! As the journey progresses,
we perceive a change of heart, situation and the entire
belief system. Important moments of their lives unfold
in front of our eyes and lead to a beautiful, modernistic
and progressive culmination.
IT IS THE BEGINNING OF A THOUGHT. THE TURNING WHEEL OF EVOLUTION.
AN IDEOLOGICAL REVOLUTION!
That is the nature of all of our wonderful ﬁlms. While
the situations diﬀer, what remains constant is its ability
to surprise with an inspired moment, an inspired
thought, a thought that can truly enlighten, stimulate
the mind, instigate you to think and bring about a
change in the collective psyche.
Celerio is interwoven beautifully into these stories
and becomes the driving force for change towards a
Celerio stands as a beautiful symbol for progress
but also becomes the central character. And this
would be evident in the treatment of the
relationship between our characters and the car.
THEIR LOVE FOR CELERIO IS ON DISPLAY THROUGHOUT THE FILM
The life, soul and heartbeat of this ﬁlm is the
brilliant thought and the mind behind it. The
characters and their emotions breathe a soul into
We vicariously experience these noble lives of our
magnanimous characters and derive immense
pleasure from watching the change that they
bring about not just in their lives but also in the
lives of other Indians.
CHARACTERS & THEIR EMOTIONAL JOURNEY.
While most of us have compassion in our hearts and the ability to empathize, only a few of us consider it our prerogative to
take out time from our lives to do something, however small, for someone else.
Our husband and wife are wonderful people who believe in doing a little something for others, even if it’s only a little gesture.
While the volume of their compassion is the same, their expressions are quite diﬀerent. The wife is a lot like you and me who
would be more than happy to give some money to the street kids and move on with her life but the husband is made of a
diﬀerent metal. He believes in experiences, moments and gestures a lot more than a little penny.
Our husband and wife are young, beau3ful, newly married and share a wonderful chemistry that is apparent in every li:le
exchange between them – whether it is through gestures, body language, expressions or words. There is an obvious
chemistry between our couple and their car where they have had many experiences together – before and a?er ge@ng
THE HUSBAND BELIEVES THAT WITH A FEW BEAUTIFUL MOMENTS AND EXPERIENCES, HE
COULD CHANGE THE LIVES OF THESE KIDS AND GIVE THEM HOPE FOR THE FUTURE.
IT IS THE CHILDREN WHO ADD A SPARKLE AND A GLOW TO THIS WONDERFUL FILM
WITH THEIR CHARM, INNOCENCE AND SHEER EXUBERANCE.
There is a charming childishness in everything they do – when they peek into the cars, they let the glass squish their
faces until they look like otters rather than people. When they stand in front of the camera for a photo, they conjure up
the funniest possible faces and poses. When they feel the breeze on their faces, they are at peace, having forgotten
every diﬃculty they ever faced. When they relish the ice cream, all they know is the sweet taste it oﬀers. When they see
the balloon ﬂy up in the sky, lit by the sunrays behind, all they feel is the visceral quality of that inspired moment.
They are children. They don’t have grudges. They don’t question the diﬃculty of their lives. All they know, feel and
experience is the wonder of that little moment gifted to them by one wonderful human being. The children will be 3-4
boys and girls who get along beautifully and yet playfully ﬁght and bicker with each other, teasing each other with
childish pokes and remarks like children do.
BEAUTIFUL, EVOCATIVE, VISCERAL AND CELESTIAL!
This ﬁlm that is about progressive thought, magnanimity of the heart and pure goodness deserves an overall
visual treatment that makes you feel warm inside. Each of these ﬁlms will have interesting cutaways that ring
true within their independent setting, such that they all seem diﬀerent from each other. The transitions will
be interesting and seamless so that the ﬁlm feels like one ﬂowing entity like the car itself. One example is a
kid turning a cycle tyre with a stick cut to the turning of the Celerio wheel.
Imagine the progression of this ﬁlm from a beautiful golden evening blessed with a
clear blue sky to the gorgeous sunset that has painted the world in a crimson light to
the majestic twilight when the world has taken on a pink hue and ﬁnally to dusk when
the world is festooned in warm street lights accompanied with celebratory fairy lights.
As the evening sets in, the slanting orange rays from a glowing pink and purple sky create magic. Flares cut through the
frames as Celerio glides down the roads of the historical city. We intercut between the wide & aerial shots of the car
against the marvelous structures, roads, bridges and monuments and the Close Ups & macro shots of diﬀerent features of
the car keeping in mind its true personality. These features would reveal the true nature of the car – its gorgeous
appearance, its excellent performance, its evocative appeal and its adherence to family values. Maruti Suzuki Celerio is
perfect for a journey through the heart of India for the comfort it provides and the emotions it is able to evoke in its
passengers. The car would be explored from diﬀerent angles – top, low angle, aerial – to lend scale to the ﬁlm and
character to the car.
IT IS IMPORTANT TO UNDERSTAND THAT THE CAR THAT ENABLES THIS ONCE IN A LIFETIME
JOURNEY IS THE REAL HERO OF THE FILM.
The car would be showcased in all its glory with the reﬂection of the world around, the reﬂection of the lights on the body
of the car, the characters reﬂected through the rearview mirrors and the reﬂection of the world that it leaves behind for
what awaits in the future. It is also of utmost importance that the car becomes a character in the ﬁlm. It is as much the
car’s journey as it is the children’s. It is the car’s prerogative that the children be blessed with a moment they would
cherish for the rest of their lives.
A C I T Y
THE MAGIC OF
WHEN THE DAY
BEGINS TO SET
& THE NIGHT
B E G I N S T O
T H E L I T T L E
B E A U T I F U L
THE STYLISH CELERIO SEEN THROUGH DIFFERENT
LENSES, OBSERVED FROM DIFFERENT ANGLES &
PERUSED IN DIFFERENT LIGHTS
The variety of the visuals that capture the
roads, the houses, the city, the gestures
and expressions of our characters and the
interactions and relationship between the
car and the passengers demand a piece of
music that is equally rich in range. Imagine
the tempo dropping to a soothing chord or
a guitar string as the high speed visuals
caress the car. Imagine the fast paced
rhythm as the car glides down the wide
roads. Imagine the twang of a traditional
instrument as our character enjoys the
beauty of the moment he is blessed with.
This ﬁlm, while evocative, visceral and
absolutely heartfelt is also about
exuberance, fun and sheer passion for life
and its many moments.
For a ﬁlm such as this, the music should
be touching and yet peppy. The
unforgettable ‘Chakke mein Chakka’
sung by the legendary Raﬁ which is full of
youthfulness, exhilaration and gay
abandon lends itself beautifully to this
ﬁlm – all it needs is a touch of
contemporariness. Accompanied with
western sounds, modern rhythm and
perhaps even stylization through a new
voice in the vein of ‘Tel Maalish’ from
‘Road: The Movie’ would take the song
and the ﬁlm to a whole new level –
becoming a perfect representative of a
ﬁlm that is about traditional values
reinterpreted to bring them in step with
the modern world’s progressive thinking.
THE MUSIC WILL BE JUST AS LIVELY & DYNAMIC AS THE VISUALS.
The grandmother’s feelings are two-folded, she is
thrilled with the new addition to the family and to
her home while she also feels that she has been a
great success as a mother for having instilled the
right values in her son. Since she has come alone,
there is a sense that she is his only parent and has
perhaps raised him all on her own. The tears
glittering in her eyes talk of her independence, her
strength, her devotion, her sacriﬁces and this newly
acquired knowledge that everything she did has at
last reaped a wonderful and compassionate son.
A baby gives birth to a mother – what can be
truer than that profound thought. To buckle
down the concept of motherhood in its
constrained and conservative deﬁnition takes
away from the beauty of its very meaning. When
our beautiful young lady of around 25 years in age
holds the baby in her inexperienced arms,
conﬁdent and yet afraid, she becomes a mother.
She accepts the baby as her own and declares it a
part of her family when she introduces it to the
‘dadi’ who is teary eyed with pride at having
raised such beautiful, compassionate and large-
CHARACTERS. THEIR BEGINNINGS, JOURNEYS & DESTINATIONS.
Our guy, 25-27 years old is the one who drives this wonderful
story forward. He is the ‘sutradhaar’ of the story and he
knows how much to reveal and how much to hide in order to
tell an impactful story. He is endearing, he has a
mischievous streak, he is undoubtedly generous and
magnanimous, he is conﬁdent in his decision and knows
that his mother will only be proud because he knows his
mother more than anyone else.
Together they make a wonderful family and the warmth and closeness they share with each other
foretells a bright and shining future for the new baby.
THE VISUAL DRAMA.
Their faces are resplendent from the reﬂection of the
crimson sky overhead. As the car rolls down the
highway, the dark tar roads shimmer in the sunlight.
The houses, trees and wilderness in the distance lend
a range of colours to the frame. We will use diﬀerent
angles and lenses to capture both the grandness of
the setting and the magniﬁcent beauty of the car.
Small features of the car will be shot in macro and
close up. Shallow focus will create bokehs that will
dance around in the backdrop to add a layer of
wonder to the ﬁlm.
The setting is grand and dramatic. Planes are landing
and taking oﬀ in the backdrop against the rising Sun.
A new day has just dawned – a perfect analogy for a
story about a new adopted baby. Beautiful golden
sunlight rains down generously upon the world
creating splendid ﬂares and lending a quality of
warmth and goodness to our characters.
THE DRAMA OF THE AIRPORT, GOLDEN DAWN, THE EMPTY HIGHWAY & THE BLISSFUL
The orphanage displays the vapidity of a government institution but in the midst of the quaintness
of history that still dwells there, it appears welcoming and warm. Modernity interjected with
antique furniture and fans, large windows and doors with intricate carvings and little statuettes
lend the place a great deal of charm.
The light is drifting in through the large windows, some of them with stained glass painting which
add a tinge of colour to the contours of our characters.
The golden sunlight ﬁlls up the space and creates a beautiful light and shadow play that lends
depth and dimension to the beautiful setting with splendid wooden benches, endless corridors and
wide staircases that add a wonderful timeless quality to the ﬁlm.
T H E
V I S U A L
T H E
T H E
C A L
O F M A N
M A D E
QUAINT AND CHARMING WITH
HIGH CONTRAST LIGHTING,
INTERESTING FRAMING AND
This ﬁlm is a wonderful amalgamation of the traditional Indian setting and modern progressive thinking. It is only natural
that the music ﬁt the theme perfectly. Perhaps we could create a tune in the vein of an old Bollywood song but with a new
punch to it.
THIS STYLE OF MUSIC WOULD ALSO ENSURE A COMMON THEME ACROSS ALL OF THE FILMS.
The music that starts with an old tune and melody begins to change as the car enters the orphanage and the progressive
nature of thought seeps in to the ﬁlm. Imagine a beautiful old song in the voice of Hemant Kumar playing along the drive
with a western percussion accentuating the beauty of the car’s movement. As the car enters the orphanage premises, the
modernistic groove takes over and slowly the old song recedes into the backdrop. The strings and the chords add
evocativeness and sentimentality to the beautifully themed ﬁlm and all in all create a piece of music that is beautiful and
We could make this style of music – amalgamation of old Bollywood and new sounds – a common thread to unite all of the
CHARACTERS & THEIR JOURNEY TOGETHER
Even in this modern world, gender equality as a phenomenon is still in its infantile stage. It requires
constant thinking and rethinking. A lot of ideas, notions and practices that are taken for granted even in
the educated and progressive families need to be questioned and rethought. Retaining your maiden name
while adding your husband’s name may be a step further from entirely changing your name and with that,
your identity, the treatment clearly is unequal because such a thing is never even expected from a man or
the children the couple would have in future. It is wonderful when you see characters on screen make you
question your beliefs and lifestyles and for that reason, this ﬁlm is path-breaking.
OUR CHARACTERS, WHILE IDEALISTIC, RING TRUE.
The husband is truly modernistic, progressive and a thinker. He is not the one to accept societal notions that have been practiced for ages
simply because he knows that sometimes change is necessary and questioning existing practices even more so – because if one didn’t
question, Sati could never have been abolished. He loves his wife more than anything else and the cause of her perturbation is absolutely
understandable to him. He believes that the gesture of adding her name to his is a nobler thought than urging her to not change the name at
all. This would lead to more questions from society and family members and he would have the opportunity to explain to them the injustice
and inequality that they have accepted in their lives with closed eyes. He is truly remarkable in his ability to think out of the box and to ensure
that his wife would never have to face the injustice that many women do just because they are women. This fantastic mind and heart that he
possesses reﬂects on his face, expressions, body language and a general calmness he emanates in everything he does. There is a subtle glow
on his face, a quiet solemnity in his eyes, a gentleness in his body language and the way he moves or drives his car, he exudes a charming
The wife is like any other woman and yet diﬀerent because she is not the kind who would take injustice lying down. She
clearly loves and respects her husband but it upsets her to think that someone who loves her dearly would willingly put her
through a situation that’s clearly disturbing to her mind. She is young, modern and beautiful. While she accepts the new life
and the change it entails, she expects her husband to understand her grievances and when eventually he does and also acts
upon it, she falls even more deeply in love with him. Their comfort throughout the ﬁlm with each other and the car is evident
which also suggests that they have known each other for a while and have entered this institution of marriage after having
been in love with each other for a while.
A BUDDING LOVE STORY IN A CHARMING SMALL TOWN ENVELOPED IN BRIGHT
This ﬁlm takes place on a beautiful bright day as Celerio rolls down with ease and comfort even through the
narrow lanes of a small town adorned with bright colours of saris, jutis, carpets and spices being sold by loud
shopkeepers. We can set this ﬁlm perhaps in a tourist place like Jaipur, Jodhpur, Jaisalmer or Amritsar and
capture a diﬀerent essence of India. The idea is to show diﬀerent Indias in each of the ﬁlms and capture the
diversity that enriches our nation. This also gives us the opportunity to perceive Celerio’s performance in
diﬀerent terrains, be it speed on a highway, maneuverability through narrow lanes or heavy traﬃc in big cities
like Delhi or Mumbai.
The sun is bright and generously
raining down upon our characters
as they make their way towards the
government oﬃce. The mirror work
on the clothes being sold around
throws a patterned light onto our
characters lending visual drama to
the ﬁlm as our characters undergo
The government oﬃce is a typical
government oﬃce with plain walls,
chairs and tables from a time
bygone, table fans that whirr and
creak, ﬁles covered in cobwebs and
dust and half doors that swing open
and shut as people enter and leave.
Even though a bit grungy, there is a
charm and a sense of vintage
quaintness to this place. With a
somewhat high contrast lighting,
we can add emotional drama to the
visuals, story and the overall ﬁlm.
CHARACTERS WITH INDEPENDENT GOALS BUT
ONE SHARED FUTURE
Once again, this thoughtful ﬁlm is blessed with
characters who believe in change for the better, a
change that leads to an era of enlightenment. The
wife is clearly a modern woman who has a bright
career ahead of her and when she learns of an
unexpected pregnancy, she cannot bring herself to
digest the idea that she might have to sacriﬁce her
career for something that was entirely unplanned.
While she would like to balance both the lives, she is
unwilling to give up her career she has carefully and
Her husband is a young businessman who has been
raised with the right values and quality education.
He understands the emotion his wife feels and while
thrilled by the idea of becoming a father, he is not
willing to sacriﬁce his wife’s happiness. He
understands that his work is a lot more ﬂexible than
his wife’s who perhaps works in a conservative oﬃce
environment while he has his own start up business.
With that realization, he is more than happy to
make small compromises that would result in their
happiness as a family. He wants this new beginning
but not at the cost of his wife’s success and
– T H E
C O U P L E ’ S
A BRIGHT DAY THAT FORETELLS A BRIGHT FUTURE
Once again, this ﬁlm takes place on a beautiful day when the skies are clear and the sunlight is generously raining down upon
the world making the world look warm and bright. The exterior of the maternity clinic where the ﬁlm begins is embellished
with a beautiful garden full of lush green plants and trees and blossoming ﬂowers of every colour and kind. The garden that
has been just watered is glittering in the sunlight and this dew is creating beautiful bokeh eﬀect in the out of focus depth as
the car glides away.
Celerio then traverses the main city roads to ﬁnally arrive at a beautiful avenue lined by colourful trees that provide shade to
the roads on hot days. It’s a residential area with bungalows and tenements standing behind the trees that form this avenue.
The houses are beautiful and up market. Our Celerio enters the garage of one of these houses where the husband now intends
to start his business.
As the car moves down this shaded road, the light and shadow play is gorgeous with shafts of light seeping in through the
gaps in the leaves and branches to create gorgeous visual drama.
GORGEOUS TREES OF ALL COLOURS AND
KINDS, SUNLIGHT FINDS ITS WAY
THROUGH LEAVES & BRANCHES &
PATTERNED REFLECTION ON FACES
CHARACTERS & CHEMISTRIES
This ﬁlm would resonate with youth the most. It
is the most contemporary of all – in a day and
age when we are all busy getting higher
education or making careers, we rarely get time
for love. But when the onus is on us to ﬁnd
partners for ourselves, we use dating apps to
make friends or ﬁnd life partners. While it is a
great window into the new world, it is also safe
to be cautious and ensure that the person you
are interested in is honest and the right person
for you. In a world where certain speciﬁc roles
have been allocated to men and women, it is
refreshing to see these gender stereotypes
being shattered by a few brave and rule-bending
people. Our girl is one of those.
EFFERVESCENT & FULL OF LIFE. SHE
BELIEVES IN SEIZING THE MOMENT.
She doesn’t believe is being passive. She is the
kind who would determine her own future.
She is the kind who would hold the reins of her
life and ensure that she stays on the right track.
She is interested in a man she has met on a
dating app but she refuses to be taken for a ride.
She needs to meet this guy and ensure that he is
what he says he is, that he is honest and true to
his word. While her friend is concerned for her
safety, she is also trying to mould her into a
person society expects her to be. Her strong
ideals, conﬁdence in herself and her
determination to live life by her own standards
reﬂect in her appearance, dressing and hair.
SHE IS CAREFREE, CASUALLY
DRESSED AND WEARS WIND-SWEPT
SHORT HAIR/UNTAMED CURLS
EVEN ON HER FIRST DATE.
This frivolity and carefreeness would make this
character extremely compelling, appealing and
The guy is a simple character who appreciates that the girl he likes has taken the ﬁrst bold step of meeting him. It is now
up to him to make her feel welcomed and comfortable. He does that charmingly well by being casual and warm. He is
clearly honest as has been proven by his words and actions. As they walk down the country path in the moonlight, one
can see the chemistry developing. Their body language becomes casual and they laugh as they talk to each other. It gives
them great joy that their dogs are also getting along well with each other.
THE BEAUTY OF THE NATURE, THE RUSTIC, THE UNDULATING
PATHWAYS & THE CLEAR AIR
The air is refreshing, the traﬃc is sparse and the street leading to the hill station is beautifully lit. Our Celerio worms and
winds up the hill steeped in troves of natural riches past trees and wilderness, past the villages yonder that sleep, along
the twisting and turning roads taking you on an evocative journey that makes you experience the rustic life like you
For a ﬁlm that is so novel in its perspective, we need a visual treatment that brings the reality of the moment at your
doorstep. It would have to be a ﬁlm that makes the walls around you disintegrate and takes you on a journey through
this natural splendour.
Since the ﬁlm takes place in the night, we would travel through locations that are well lit in beautiful moonlight
accentuated by warm streetlights. Since the winter air is foggy, the eﬀect would be nothing less than celestial. We would
see Celerio from all angles – close ups of its features in shallow focus with bokeh eﬀect lending beauty and drama to the
frame, aerial shots to capture the entire moon draped beauty of the landscape, tracking shots to capture the gliding
nature of the car’s movement, follow shots for speed and performance interspersed with the interior of the car and the
emotions surrounding it; whether it is the girl’s anticipation of a beautiful future or the dog’s genuine pleasure of that
Music is a crucial element in any ﬁlm. But when a ﬁlm is riding high on emotion, it cannot be
complete without evocative music. Music heightens the emotional value of a scene and the
ﬁlm. Music lends it life. Music makes it a journey worth undertaking.
Since this ﬁlm is all about love – love between Celerio and its rider, love between the girl
and her future partner, love between the dog and the owner, love between two dogs and
love between the dog and the car that takes it on an unforgettable adventure – it requires a
track that talks about the various nuances of love, hope and freedom. Tune and melody
that talk of the duality that this ﬁlm partakes in – adventure and a stable future hand in
CHARACTERS & THEIR EXPLORATION OF THE TRUE MEANING OF
This is a truly heart warming ﬁlm about two people who value change for the better more than most people.
Our man loves and respects his partner who is a single mother who has raised her beautiful 4 year old child all
on her own. He admires the chemistry between the mother and the daughter. The daughter has allowed the
mother to be innocent and childlike despite the hardships at such a young age and the mother has raised a girl
so young and yet so caring and loving even at that age. They are a wonderful pair and they are extremely lucky
to have each other.
The only thing missing in their lives was a man who can be a wonderful father and a great husband. Now
that they have someone who loves them equally, their lives are complete. It is not as if their worlds were
incomplete or devoid of a male presence, it is just that the more the people, the more the love and joy. The
man understands the anguish of a woman who naturally needs a partner like any other person does but
must also take care of a child and may even be required to keep the lives separate. But he understands that
such a dynamic can take a toll on all three.
The man wants to ensure that he enjoys a beautiful relationship not just with the mother but also her little
girl. He would rather have a life where they are all together and make each other happy and complete. He
loves the little girl as much as her mother.
He stops once again and this
time easily parks by the side
of the road outside a house.
Beautiful Sonam steps out of the house while still pulling
up one of her shoes. This makes her cute and endearing.
Prabhjot is quick to notice it and laughs at her childlike
THE MAJESTY OF THE NIGHT.
Perhaps it is Sunday evening and our couple is getting ready to go out for a movie beating the
evening traﬃc. The night is aglow in the warm street lights that cast its warmth and envelopes the
entire setting in its divine lighting. The warm light occasionally caresses the gleaming car and our
The warmth of the street lights, the glow of the moonlight, the contour deﬁning coloured lights of
the neon street signs and advertising boards create a sense of drama as Celerio drives past bustling
traﬃc to a rather peaceful and calm residential area that is lit beautifully with fairy lights and
Chinese lanterns hung from the trees.
He stops once again and this
time easily parks by the side
of the road outside a house.
A T R I A D O F G L O R I O U S
MOONLIGHT, WARM STREET
LIGHTS & THE NEON LIGHT
FROM THE SIGNAGES & THE
When a brand that denotes quality, reliability and beauty is married to a thematic that is progressive and
inclusive, what you get in your palms is this set of wonderful and unforgettable ﬁlms. I would consider it
my honour and privilege to be associated with something that has its heart in the right place, that
believes in equality and progressive thinking, that values compassion and empathy, especially in a world
that thrives on mediocrity both in thought and quality. If I am given the opportunity of making these
inspired ﬁlms, I would want to ensure that I add to the wonderful scripts and concepts through a
treatment that is contemporary, modern and world class. I would ensure that the ﬁlms look sleek and
beautiful even as the characters, their relationships to each other and the car create moments that are
evocative, visceral and such that they pluck at your heartstrings. This ﬁlm is as much about beauty as it is
about emotions and it is the marriage of these two elements that would make these ﬁlms shine for many
years to come.
I look forward to working with you on these ﬁlms that would make
the makers as well as the audiences proud! Let these ﬁlms pave the
way for future ﬁlms to come. Let these ﬁlms pave the way for those
who believe in brotherhood, oneness, inclusion, equality and
respect for one another.