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Treatment Note - Amira Rice

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Wrote the script and wrote, referenced and designed the treatment note for a well known ad film director.

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Treatment Note - Amira Rice

  1. 1. ‘GLOBAL’ TREATMENT NOTE BY DIRECTOR’S NAME
  2. 2. “Here’s to her.The purest tribute from mother nature.”This film is an ode to every woman. It is a celebration of everything women have been able to accomplish at home and outside despite battles, struggles and all kinds of opposition. It is a celebration of that woman who has soared high and yet kept her feet grounded. She has taken hardships head on and never winced. Her feet have marched on with tenacity irrespective of the terrain. Every evening she has welcomed you home with a resplendent face, a warm smile and an open embrace. Her sense of detailed choreography ensures a life that is rich and vibrant for those around her. She unravels complications, she finds order in chaos, her hands carefully mould your future and she adds value and meaning to life.This film is a tribute to that woman – a woman who is most seamlessly a mother, a daughter, a wife, a sister but most of all, a guardian who always puts the interests of others ahead of her own. For once, she deserves to be treated like a princess, not with riches and treasures but with love, affection and above all respect. She is in true sense ‘Amira’. Our film is a collection of wonderful little moments that capture the essence of being a woman.The spirit of being that woman who always looks out for you, who always has the right answers, whose arms are open at all times for you, whose ears forever seek your voice, who counsels you in the right direction no matter how difficult that path may seem and who always knows that success comes from strength. It is this strength, this tender care and this upright moral centre that we need to bring out through this wonderful film that is a homage to every woman – mother, daughter, sister, wife and friend.
  3. 3. We begin the film with a small montage with quick shots – A little boy calls out to his mother when he is unable to put his shoe on because he is trying it on the wrong foot. A husband calls out to his wife when cooking begins to go haywire. A boy dangles his baseball bat looking rather bored. He calls out to his sister to throw at him.And a grandfather calls out to his granddaughter when he needs to find his perpetually missing cane. “What do you call someone who puts your life ahead of hers?” SEQUENCE 1 – OPENING MONTAGE
  4. 4. An alarm rings at the break of dawn.We see a woman wake up by the sound of it. But it is not her alarm ringing. She runs to another room and switches off the alarm next to a sleeping teenage boy. “She puts your wishes ahead of hers. She puts her world behind everything else.” SEQUENCE 2 – A MOTHER’S MORNING
  5. 5. We see a teenage sister sit with her little brother and help him make a cardboard castle he needs for his art assignment. “She puts your wishes ahead of hers. She puts her world behind everything else.” SEQUENCE 3 –YOUR AID.YOUR ALLY.
  6. 6. A little girl makes funny hairstyles in her mother’s hair as her mother finishes her work on the laptop. “She puts your wishes ahead of hers. She puts her world behind everything else.” OR “When you need to create art, she becomes your muse. When you have ideas to express, she becomes your canvas.” SEQUENCE 4 – HER CHILD’S MUSE
  7. 7. A man tries to take something out of an attic. He lifts up his little daughter on the shoulder and she retrieves the thing he is looking for.They giggle together. “Her joy is not in the toys you have bought her but in those moments you share together.” SEQUENCE 5 – HER DADDY’S LADDER
  8. 8. A woman takes pictures of little children playing with gay abandon in their natural habitat – the woods or a park. “She creates moments. She captures moments.” SEQUENCE 6 – CHERISHTHE MOMENT
  9. 9. A woman works with tools to keep the house in order. “She brings order to chaos. She gives meaning to life.” SEQUENCE 7 –THE HOMEMAKER
  10. 10. SEQUENCE 8 –TEDDY BATH A woman watches as her child’s teddy bear gets washed into a washing machine. “She brings order to chaos. She gives meaning to life.”
  11. 11. SEQUENCE 9 –THE DESIGNER A woman decorates the porch and waters the plants. “She brings order to chaos. She gives meaning to life.”
  12. 12. When she finds a broken toy, she fixes it to the delight of her little toddler. “She makes a house into a home. And a home into a palace.” SEQUENCE 10 –THE MENDER
  13. 13. She watches her children play in the yard. She puts up a sign ‘Beware of the dog’ on her house gate. Her children and the dog come to her running and they play together. “She is gentle. She is firm. She is your sword. She is your shield.” SEQUENCE 11 –THE PROTECTOR
  14. 14. A young woman hugs a crying male friend./A crying little girl running towards the mother (the camera). “She will stand by you no matter what.” SEQUENCE 12 – HER WARM EMBRACE
  15. 15. A young woman helps her husband move boxes into his new basement office. While she is hard at work setting up the computers, her husband clicks a bubble wrap in her ears and she hits him in jest as they laugh together. “She will stand by you no matter what.” SEQUENCE 13 – LOAD SHARING
  16. 16. A woman looks to a receding car. Cut to the woman looking up in the skies at an airplane passing and waving goodbye to it. “Her thoughts revolve around you…” SEQUENCE 14 –THE GOODBYES
  17. 17. A teenage boy wins a swimming race.We realise it was a mother’s happy daydream as her toddler plays around splashing water in the bathtub. “…Even her dreams are not her own.” SEQUENCE 15 – HAPPY DREAMS
  18. 18. We see a montage of different women in all shapes and sizes, from plump to thin, short to tall smiling in the camera even as they are involved in some activity. “She may be tiny, frail, or weak but there’s no shoulder stronger than hers. She is an angel, a queen, a princess, and an Amira.” SEQUENCE 16 – MONTAGE OF WOMEN’S PORTRAITS
  19. 19. We end with beautiful shots of cooked rice being consumed by those same women with great relish. We can create a seamless transition between different tables where these women sit and eat almost to make it seam as if are sitting at the same table even though they aren’t to create a sense of unity. “Here’s to her, the purest tribute from Mother Nature.” SEQUENCE 17 – WOMEN RELISHING AMIRA
  20. 20. SEQUENCE 18 – PRODUCT SHOT “Amira Basmati. For Amiras everywhere.”
  21. 21. CAST & CHARACTER (‘AMIRA’ – THE PRINCESS, THE WOMAN) The women are the hero of the film. Their presence makes this film interesting, charming, endearing, compelling and inspiring to watch. In order to capture the spirit of a woman, we will cast a few women who are quite different from each other. Women between 25 and 40, big and small in frame, outgoing and introverted. While some are dressed in fashionable attire, some are more conservative and plain. We will have both working women and those who are homemakers. We will cast women of different races and skin colours to capture the cosmopolitan nature of the world. Some exude overt confidence and style while others are demure and quietly assured of themselves. These women go about their business quietly but along the way evoke strong emotions in the audiences and immediately become both identifiable and likeable. They remind us of the women in our lives who are much the same.These moments in which we find these charming women range from simple household tasks to more profound and poignant moments that enhance the overall emotional appeal of the film. Then there are other characters too – the ones who are at the receiving end of these women’s love and care.The fathers, the grandfathers, the friends, the children, the siblings – all of those people in the family who cannot function without these women’s aid and whose lives would be incomplete without their love. It is not their adroitness they seek, it is their affection and attention they need.Their reassurance that they are walking on the right path.They need their shoulders to cry on and their laughs to make them feel bright and cheerful again. Once again these men and children will cover the entire range in appearance, age and attitude. While some are expressive, some are subdued and introverted. While some have a natural flair about them, some are more reticent. While some are fashionable, others are more conforming. While some are grandfathers, some are still toddlers. Irrespective of their age, they all need that hand to hold while they march ahead in life.
  22. 22. Women of all colours & races
  23. 23. LOOK & FEEL This beautiful uplifting film pays homage to all those women out there who have spent every moment of their lives thinking about those around them, praying for their health and wishing their dreams would come true. A film with content so profound and rich needs to be told with the most flourishing strokes. The look and the feel of the film gives us the opportunity to infuse the moods and the emotions of our characters into the world around them. Her happiness, her joy, her disappointments and dejections, her hopes and moments of peace and tranquility get projected in the space around her. The world around her becomes a visual manifestation of her psyche, thereby becoming an extension of her. We would set the film inside various different houses where these different women go about their tasks and duties with smiles on their faces. All of these houses are aspirational, urban middle class to upper middle class, brightly lit and beautifully art directed. We will have a few different genres of houses that represent the different parts of the world, those of west and those of South East Asia. Most of these houses will be in white and pastel shades with light coloured furniture, modern standing lamps, geometric patterned sheets and fabrics with a sprinkling of bright colours for a visual break. During the day, beautiful golden sunlight streams in through the windows filtered by the net and embroidered curtains enveloping the space in its ultimate glory. Since the sun is more angular in the European skies, we can exploit that natural tendency of the light to slant into the house and lend it a beautiful contrast that will make the frames look multi-dimensional and dynamic. In the night on the other hand, the light is warm from the overhead room light.The lamps in the corners lend a beautiful highlight to the contours of the characters while the moonlight seeping in lends a nice cool tone to the room and fills up the dark spaces. The light and shadow play lends depth and dynamism to the setting.
  24. 24. Aesthetic , modern & beautiful L I V I N G ROOM 1
  25. 25. Displaying a u n i q u e personal taste BEDROOM & STUDY
  26. 26. Beautiful & bright where unforgettable moments unfoldOPEN KITCHEN
  27. 27. Brightly lit in whites & greens to evoke a sense of brightness & freshness BATHROOM
  28. 28. B e a u t i f u l golden sunlight seeps in to l e n d a w o n d e r f u l appeal to the space & the characters
  29. 29. Moonlight & warm i n t e r i o r l i g h t s combine to create magic. Light & Shadow co-exist to l e n d d e p t h & dynamism to the setting.
  30. 30. FOOD PHOTOGRAPHY Another crucial aspect of the film is the food shots at the end. The rice, cooked in its different forms, would look absolutely stunning and mouthwatering. With the camera looking down at it, the rice would be lit in good contrast lighting so that the white of the rice looks clean and doesn’t bleach in the light. Good contrast lighting would ensure that each grain retains its dimension and shape and the hot steam oozing out looks absolutely gorgeous and dramatic. The food shots would be beautifully art directed – we will have different rice dishes from different parts of the world to capture the nature of rice that seamlessly adapts itself to every culture and region. Shallow focus photography would ensure that the rice remains the hero while everything else on the table compliments it and adds colour and depth to the frames.
  31. 31. Lighting & camera angles that would make the rice look pure, delectable & mouth- watering
  32. 32. MUSIC This proud path-breaking film is a celebration of all women. Just as the visual treatment of the film looks to create a world that is an extension of these women’s psyches, the music aims to enhance the emotional gravity of that space. Because we have a range of situations in the film, we have the opportunity to create music that is diverse, versatile and dramatic. While thematically it remains the same, it has the opportunity to be dynamic and complex like a symphony. The music kicks in when the VO begins paying tribute to these magnificent women.The music is soft and minimal, perhaps a single string or a chord that sets the tone for the rest of the film. Slowly the percussion interweaves into the strings and adds drama to the film. Here the beats rise and surge as they entwine with the peppy strings and chords as per the dramatic significance of the moment. The music would quietly enhance the mood of the film while mostly remaining in the backdrop without attracting much attention to itself.Varied instruments come together in harmony and create a mood that is both soothing and peppy as per the need of the moment.The music reaches its crescendo with the shots of the rice and retains its minimal nature at the end with the final tribute words.
  33. 33. It would be my absolute honour to be associated with a film that pays tribute to mothers, daughters, sisters, wives and friends who are always there to look after you and take care of you.This is the kind of a film that makes you feel both proud and emotional and gives you the opportunity to thank all those wonderful women in your own lives that have made the world a better place for you.This film would give me the chance to express my gratitude to the women in my life and thereby allow me to make the film more evocative and profound. By infusing my own experiences of these women in my life and moments I have been personally a part of, I can bring a layer of profound sentimentality to the film that would touch hearts and make the film immensely universal.This film is sure to speak to every single person on the planet just as it speaks to you and me. I will draw great performances from these characters so they transform into the real people that live and breathe around us. Giving them little habits and traits would add a layer of credibility and make these characters both universal and specific at once. It will be a combination of great casting, performances, visual treatment and music that will etch this film in the minds of the audiences for a long time to come. I look forward to working with you on this wonderful inspiring film. Thank you!
  34. 34. ‘INDIA’ TREATMENT NOTE BY KEYUR SHAH
  35. 35. We begin the film with a small montage with quick shots – A little boy calls out to his mother when he is unable to put his shoe on because he is trying it on the wrong foot. A husband calls out to his wife when cooking begins to go haywire. A teenage boy with a bat in his hand calls out to his sister when he has no one else to bowl to him. And a grandfather calls out to his granddaughter when he needs to find his perpetually missing glasses, which of course as always are right there in his pocket or on his forehead. “What do you call someone who puts your life ahead of hers?” SEQUENCE 1 – OPENING MONTAGE
  36. 36. A woman and her child are sleeping in the bed together. From the way the child is curled up, the woman can sense that the child is feeling cold. She takes off her own duvet and covers the child with it. “She puts your wishes ahead of hers. She puts her world behind everything else.” SEQUENCE 2 – A MOTHER’S NIGHT
  37. 37. We see a woman waiting at the porch in the middle of the night and making a call. Cut to a call ringing in a club. “Her day doesn’t end until she has put you safely to bed.” SEQUENCE 3 – HER SEARCHING EYES
  38. 38. A father lies in bed with a fracture in his hand. A little kid writes ‘I love you Daddy’ on the hand. The father, overwhelmed with emotions gives her a hug. “Her joy is not in the toys you have bought her but in those moments you share together.” SEQUENCE 4 – HER DADDY’S SMILE
  39. 39. A woman teaches her little kids how to bake.While they do, they make a happy mess. “She’s a teacher, she’s a guide. She’s a woman, she’s a child.” SEQUENCE 5 –THETEACHER
  40. 40. A woman lends artistic touch to her house. “She brings order to chaos. She gives meaning to life.” SEQUENCE 6 –THE DECORATOR
  41. 41. A woman cuts her old sari and sews a nice wall piece from it. “She makes a house into a home. And a home into a palace.” SEQUENCE 7 –THE RENEWER
  42. 42. A little boy is sleeping on the couch. On the floor around the couch, we see a bunch of cushions laid out in the event of him falling. “She is gentle. She is firm. She is your sword. She is your shield.” SEQUENCE 8 –THE PROTECTOR
  43. 43. A young wife reads out chapters from a novel to her sick husband.The husband looks at her with love and joy. “She will stand by you no matter what.” SEQUENCE 9 –THE GUARDIAN
  44. 44. A woman waves at a receding school bus. “Her thoughts revolve around you…” SEQUENCE 10 –THE GOODBYES
  45. 45. A teenage boy wins a race.We realise it was a mother’s happy daydream as her toddler runs around in the house. “…Even her dreams are not her own.” SEQUENCE 11 – HAPPY DREAMS
  46. 46. We see a montage of different women in all shapes and sizes, from plump to thin, short to tall smiling in the camera even as they are involved in some activity. “She may be tiny, frail, or weak but there’s no shoulder stronger than hers. She is an angel, a queen, a princess, and an Amira.” SEQUENCE 12 – MONTAGE OF WOMEN’S PORTRAITS
  47. 47. We end with beautiful shots of cooked rice being consumed by those same women with great relish.We can create a seamless transition between different tables where these women sit and eat almost to make it seam as if are sitting at the same table even though they aren’t to create a sense of unity. “Here’s to her, the purest tribute from Mother Nature.” SEQUENCE 13 – WOMEN RELISHING AMIRA
  48. 48. SEQUENCE 14 – PRODUCT SHOT “Amira Basmati. For Amiras everywhere.”
  49. 49. CAST & CHARACTER Much like the global film, the women cast in the film will be endearing and likeable but also inspiring to watch.We will cast women who are quite distinct from each other to cover the entire range. Urban women, big and small, short and tall, from South and from North, from East and from West with habits and traits that can easily trace them back to their roots and backgrounds without of course making it look stereotypical. While some women will be dressed in Western and modern clothes, we will have some who are dressed in ethnic costumes like a sari or a kurta. Then there will be those who will endorse a more fusion contemporary style. Once again we will capture these women while they are going about their business quietly and unassumingly.They have a relaxed air about them and the moment you look at them, you get a feeling of calm and tranquility.They are not just quietly assured but also instill confidence in those around them through their positive attitude. Much like the global film, there are those characters that are at the receiving end of these women’s love and care – the children, husbands, parents and siblings who bask in the warmth of their endless care and affection. Once again, the men and the children will cover the entire range. There are those dressed in kurtas and those dressed in more fashionable attire. These are people from different regions of India and both their clothing and appearance give a sense of their roots and backgrounds. Irrespective of who they are or where they are from, they are loving people who appreciate all that the women do for them and try to reciprocate with the same amount of love and respect.
  50. 50. She stands shoulder to shoulder with her partner. She is the bread earner. She is the home maker.
  51. 51. COSTUMES A combination of Indian & Western for a contemporary feel
  52. 52. LOOK & FEEL Our characters come from different regions and we will see this difference in the décor of their houses.There are distinct elements that separate one from the other, some are more modern and western, some traditional Indian and some a mélange of the two. Traditional elements such as banana leaves, ‘torans’, swings, sofa sets with decorative tiles and carvings, diya lamps, fabric with ethnic motifs amid the modernity make these houses an extension of today’s India.   We will have a separate tone for the houses from different regions to bring out the diversity of Indian cultures. The houses in the South will have bright and loud colours. Banana leaves and diya lamps will be interspersed through the space to bring a sense of unity to the house draped in different colours. The houses in east will be more colonial in nature. Old dark teak furniture with beautiful carving will dominate the space. Bright paintings, both old and modern along side books and photo frames will adorn the walls giving the space a more ancient yet enlightened feel.   The Mumbai and Delhi houses will be a wonderful combination of traditional and modern. Pastel walls, earthy fabrics and furnishings with interesting motifs that combine Indian and Western into the same thread, lamps that are more modern than ethnic will adorn the corners and beautiful net curtains that filter the sunlight will provide gorgeous patterns to the surroundings.   All of these houses are bright and beautiful.The glorious golden sunlight seeps in through the textured curtains draped over the windows lending the space a dramatic light and shadow play. The corner and pendant lamps create a dynamic warmth that plays with the sunlight streaming in.
  53. 53. Mix of traditional & modern with regional touches LIVING ROOM
  54. 54. Some old fashioned houses with large verandas with swings, patterned tiles, pillars, spiral staircases, antique wooden furniture and intricately carved doors & windows VERANDAS & PORCHES
  55. 55. FOOD PHOTOGRAPHY While the basics of the food photography will remain more or less the same as in the global film, the difference will be in the art direction. The rice shots of India will cover the rice dishes eaten in different parts of India; the various rice dishes of the South juxtaposed with those from the North and the East, each distinctly different from the other. As we transition seamlessly from one table to the other where these women sit and eat their delicious rice, we see the changing nature and colour of the dishes. With green peas, coriander, chutneys and sambhars lending rich colours to the rice dishes, our frames will look absolutely stunning. We will see other dishes out of focus on the table lend richness and variety to the visuals.
  56. 56. Lighting & camera angles that would make the rice look pure, delectable & mouth-watering
  57. 57. MUSIC While the emotion, intensity and the soothing nature of the music would remain much in the same vein as in the global film, we can add some Indian instruments and a classical Indian nature to the otherwise contemporary modern music with western rhythm and tempo. This mélange will lend the music a more personal and relatable touch. Modern India is a beautiful amalgamation of Indian traditional values and Western culture thanks to globalization and just as that reflects in everything else, it is only natural that it reflect in the music as well.This coming together of two worlds will make the film evocative, visceral and absolutely unforgettable.
  58. 58. THANK YOU!

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