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KEYS TO LEVEL UP YOUR
INFLUENCE AS A LEADER

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Paulina Guerra
Rotaract Club Belgrano
D.4895
Argentina
Maria Sol Casas
Rotary Club Rosario
D.4945
Argentina-Uruguay

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AGENDA
1. Influence: definition and importance
2. Principles of influence
3. Facilitated discussion
4. Conclusion
5. Q&A
6. References

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Learning objectives
1. Understand the importance of influence in leadership
2. Describe the principles of influence
3. Discuss and apply the different principles of influence into
Rotary/Rotaract Clubs’ common situations

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INFLUENCE
“The various ways in which people impact
one another”

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PRIORITY 1 PRIORITY 4
PRIORITY 3
PRIORITY 2
Increase Our
Ability to Adapt
Enhance
Participant
Engagement
Expand Our Reach
Increase Our
Impact
Source: www.rotary.org

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What’s your level of influence?

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PRINCIPLES OF INFLUENCE
Reciprocity Authority Consistency
Liking Consensus Scarcity

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RECIPROCITY
You feel obliged to return something of what you have received.
Give something first:
● Significant and unexpected.
● Personalized.

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Tell people about:
● The benefits they’ll gain.
● What is unique about it.
● What they stand to lose.
SCARCITY
You want more of things you can have less of.

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AUTHORITY
You will obey the credible knowledgeable experts.
What triggers credibility:
● Titles, uniforms, positions.
● Reliability.

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COMMITMENT AND CONSISTENCY
You will act as you have said.
Look for commitments
● Voluntary and small.
● Public.
● Written.

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LIKING
The more you like someone, the more you’ll be persuaded by them.
We like people who:
● are similar to us.
● pay us compliments.
● cooperate with us towards mutual goals.

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CONSENSUS (Social Proof)
You will act, feel and believe as the majority do.
● Point to what many similar others are already doing.

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DISCUSS
IN
GROUPS
1. Read the statement provided
2. Discuss how influence can
help you solve the problem.
3. Discuss what principles of
influence can be applied and
how.

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GROUP 1
1. State the problem
2. What principle can
you apply? How?

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GROUP 2
1. State the problem
2. What principle can
you apply? How?

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GROUP 3
1. State the problem
2. What principle can
you apply? How?

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GROUP 4
1. State the problem
2. What principle can
you apply? How?

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GROUP 5
1. State the problem
2. What principle can
you apply? How?

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GROUP 6
1. State the problem
2. What principle can
you apply? How?

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CALL TO ACTION
Use your influence to
cause someone to
change a behavior, belief
or opinion, or to cause
something to be changed
in a positive way.
Be the change.
Take the challenge.

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Q&A

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Thank you!
Paulina Guerra
Rotaract Club Belgrano - D.4895
Argentina
m.paulina.guerra@gmail.com
Maria Sol Casas
Rotary Club Rosario - D.4945
Argentina-Uruguay
casasmariasol@gmail.com

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Cialdini, R. (1987). Influence: The psychology of persuasion. Harper Collins.
Cialdini, R. (2016). Pre-suasion: a revolutionary way to influence and persuade.
Cornerstone.
Kenrick, D. T., Goldstein, N. J., & Braver, S. L. (2012). Six degrees of social influence: Science,
application, and the psychology of Robert Cialdini. Oxford University Press.
Rotary International (2022). Retrieved at: www.rotary.org
References