5. 3 month club membership drive
Boost membership in 1st half
of year
All clubs to participate
Promotes member bring
member approach
District membership team to
provide guidelines
Growth goals to be aligned to
ROTA team goals
Recognition for Rotarians and
Clubs
6. Advertising campaign
Funded through PR Grant
7 District joint grant approved
8 districts in Zone 20A have PR grant this year
3 months
Faces of Rotary
Website with potential member info on the
home page
Social media
8. Member education
Best practice
recruitment process
Why recruitment is
important
Membership retention
Mentorship
9. Measuring results
Monthly scorecard for clubs
& members
Special recognition on an on
going basis
Review advertising campaign
and website effectiveness
Review membership
education