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Rotary Membership
Campaign in Africa



                      ROTA Committee
                           Meeting
                       22-23 July 2012
                     Livingstone, Zambia
                     Rotary International
Membership

 Ask people to join
 Ownership at the individual level
 Structure, tools to support individual
  recruitment
 Scorecard
35,000
4 parts
3 month club membership drive
 Boost membership in 1st half
  of year
 All clubs to participate
 Promotes member bring
  member approach
 District membership team to
  provide guidelines
 Growth goals to be aligned to
  ROTA team goals
 Recognition for Rotarians and
  Clubs
Advertising campaign

 Funded through PR Grant
   7 District joint grant approved
   8 districts in Zone 20A have PR grant this year
 3 months
 Faces of Rotary
 Website with potential member info on the
  home page
 Social media
Rotary Membership Campaign in Africa- Joe Otin
Member education

 Best practice
  recruitment process
 Why recruitment is
  important
 Membership retention
 Mentorship
Measuring results

 Monthly scorecard for clubs
  & members
 Special recognition on an on
  going basis
 Review advertising campaign
  and website effectiveness
 Review membership
  education
Rotary membership campaign

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Rotary Membership Campaign in Africa- Joe Otin

  • 1. Rotary Membership Campaign in Africa ROTA Committee Meeting 22-23 July 2012 Livingstone, Zambia Rotary International
  • 2. Membership  Ask people to join  Ownership at the individual level  Structure, tools to support individual recruitment  Scorecard
  • 5. 3 month club membership drive  Boost membership in 1st half of year  All clubs to participate  Promotes member bring member approach  District membership team to provide guidelines  Growth goals to be aligned to ROTA team goals  Recognition for Rotarians and Clubs
  • 6. Advertising campaign  Funded through PR Grant  7 District joint grant approved  8 districts in Zone 20A have PR grant this year  3 months  Faces of Rotary  Website with potential member info on the home page  Social media
  • 8. Member education  Best practice recruitment process  Why recruitment is important  Membership retention  Mentorship
  • 9. Measuring results  Monthly scorecard for clubs & members  Special recognition on an on going basis  Review advertising campaign and website effectiveness  Review membership education