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social media:
Your Rotary Four Horseman (plus one)
of the future
#rotary6540celebration
The Five Horseman
"Say what you are going to
say, say it, then tell them
what you said."

-Me
Who the am I? Serial entrepreneur, father, husband, past
president

Why am I here? Christina asked me 

How can I help? You be the judge

Discuss where social media can help you in your Club

Explain social media in a very simple manner

Explain why you and your Club needs to be using social media

Show some inexpensive victories in the social media space 

Answer questions and help you connect with others
The Rotary Club of
Valparaiso, Indiana
The United Way of Porter
County
Farrall Wealth
HNW and UHNW families
Q:
A:
what is social
media?
social media = creating, sharing, and
exchanging user-generated content and opens
up a direct line of communication between
organizations, communities and individuals
*http://en.wikipedia.org/wiki/Social_media
Q:
A:
how do I use all of the
platforms?
Knowing what platform to use
when is as simple as eating a
cheeseburger
*http://en.wikipedia.org/wiki/Social_media
Valparaiso Rotary Club Social Media Presentation The Four Horsemen-old and new "It's as easy as eating a cheeseburger!"
Facebook
• THE PERSONAL SIDE OF YOUR
ORGANIZATION – A NICE COUNTERPOINT TO
A CORPORATE WEBSITE
• SHARE PHOTOS, VIDEOS, STORIES,
EDUCATIONAL MATERIALS, ETC.
• CONNECT PEOPLE WITH CAUSES, ISSUES
AND PEOPLE IN YOUR COMMUNITY
Facebook
I “Like” @FiveGuys. Check
out the one I’m eating now
with @ChristinaD
Twitter
• UBER-NETWORKING
• FIND INTERESTING PEOPLE TO FOLLOW
AND INTERACT WITH – EXPERTS IN YOUR
INDUSTRY, NATIONAL & INTERNATIONAL
CLUBS AND POTENTIAL MEMBERS
• GREAT FOR MARKET INTELLIGENCE, BUT
KEEP IT PERSONAL
Twitter
i eat
#awesomecheeseburgers
and love #fiveguys
Google+
• A SOCIAL NETWORK
• GOOGLE+ POSTS & ‘+1S’
• THE EQUIVALENT OF FACEBOOK POSTS &
“LIKES”
• RE-POST WHAT YOU’RE ALREADY DOING ON
FACEBOOK AND TWITTER.
Google+
I hangout with others who
eat FiveGuys. If you are in
my circle, we can eat
together with our web
cams.
YouTube
• UPLOAD INFORMATIVE, INSTRUCTIONAL
VIDEOS
• THE WEB’S SECOND LARGEST SEARCH
ENGINE AFTER GOOGLE
YouTube
Here’s a crazy video of me
eating a cheeseburger at
FiveGuys.
LinkedIn
• FOR ANY BUSINESS PERSON IT’S ESSENTIAL
THAT YOU HAVE A LINKEDIN
• THOUSANDS OF SPECIAL INTEREST GROUPS
• JOIN UP AND START A CONVERSATION – IT’S A
FANTASTIC WAY TO NETWORK. YOU SHOULD
ALSO
• SET UP A COMPANY PAGE AND POPULATE IT
WITH AS MUCH INFORMATION AS YOU CAN
• PROFESSIONALS USE LINKEDIN, SO MAKE USE
OF IT
LinkedIn
I eat cheeseburgers for a
living and those who have
worked with me would
recommend my skills.
why is it important?
1.2 billion | 552 million | 6.75 hours
# Registered Users | Daily Active Users | Time Spent Monthly
517 million | 6.9 million | 21 minutes
175 million | 25 million | 17 minutes
*http://www.creotivo.com
400 million | 75 million | 1.5 hours
98% of nonprofit
organizations have a
Facebook presence
72% of nonprofit
organizations have
established themselves on
Twitter
*Sales Force Foundation - “How to Use Social Media for Social Good”
social media offers
nonprofits a powerful
platform for generating
awareness, volunteers &
fundraising
58%of users
return daily
1out of
every 7minutes spent online
is spent on FB
accessed by
7k
different types
of devices
every day
+500
likes per day
million
340million
tweets per day
+11
accounts are
added every
second
92%of retweets
are based on
“interesting content”
81%of users belong
to at least one
group
61% use it
as their
primary
professional
networking
site
every second,
1
new user
joins
LinkedIn
*http://www.creotivo.com
80% of users log
in at least once
per week
of users log in
every day
60%
a Google +1 button is served
more than 5 billion times
every day
every minute, 700
YouTube videos are
shared on Twitter
video views are seen on
YouTube globally
everyday
4 Billion
1 hour of video is uploaded
every second - that’s 24 hrs of
video every 24 seconds, 60 hrs
every minute, 9 months every 2
hrs, a decade every single day
and a century every 10 days!
The Rotary Club of
Valparaiso, Indiana
say “thanks”
raise awareness and
provide resources
support the
community
Facebook
Rotary Valpo
Facebook
Other Rotary Clubs
involve followers -
ask questions & get
reliable feedback
provide
statistics
Facebook
Rotary International
Twitter
Rotary Valpo
say “thanks”
support the
community
care for the
community
share a
vision
Twitter
Other Rotary Clubs
Make
people aware!
say “thanks”
Twitter
Rotary International
Rotary Swimarathon
What is it?
Gaining awareness
The outcome
World’s biggest 1-day
swimming event to
raise money for the
Rotary International
Polio Campaign
10-month social
media campaign
using Twitter &
Facebook
Global support. 4,546
participants synchronized 100
meter swims in the exact same
hour across 15 different time
zones. Over $100,000 was
raised for polio eradication in
2012.
LinkedIn
Rotary Valpo
re-cap guest
speeches
announce
upcoming
guest speakers
contribute to the
conversation
encourage fundraising
participation
LinkedIn
Rotary Presidents,
PPs & PEs
a group for Rotary
Club presidents, past
presidents, and
presidents elect
Google+ (google hangouts)
what is it? a place to meet
virtually
‣ screen sharing
‣ Google Drive collaboration
‣ virtual meetings
‣ broadcast live to an audience
‣ video chat via computer or Google+
mobile app
capabilities
http://youtu.be/y1Uv7as5ZmI
Develop relationships with
other organizations
Let the passion for your cause come
out and highlight the stories that tug at
heartstrings.
Be a helpful resource
this creates awareness
of your nonprofit and
allows for a transfer of
information. leann from
each other by asking
questions and sharing
stories.
Tweet and post your
knowledge - facts, statistics
& research can increase your
reach by providing resources
for sharing information.
Use pictures, videos and
narratives to tell inspiring
stories
*Sales Force Foundation - “How to Use Social Media for Social Good”
generating awareness
engaging your community
Dissect your social media
data
Share messages about others more
than messages about yourself
Promote your events
Through social media
management, you can gather
insights to the needs of your
community and find ways to
get involved.
Attract a large following to an
event by sharing your
message on your social
media outlets
Sharing others’ web content,
retweeting other
organizations’ posts and
posting industry-wide web
content will give your brand
more community
involvement.
*Sales Force Foundation - “How to Use Social Media for Social Good”
People who use
online tools raise 6x
more than offline only
efforts
Twitter is the only
method in which the
average fundraiser
consistently beats his or
her goal. Adding Twitter
to any effort increases
the likelihood of
donations.
Those who use
social media tools
increase their
fundraising by
40% compared to
peers
Twitter users
increased their
fundraising goals at
least 3x, and raised
nearly 10x more than
those who did not use
Twitter
*http://www.blackbaud.com/faf
Twitter & Facebook posts
convert .25% of impressions
into donations
At an average of 130 FB
friends and 70 Twitter
followers, each post
could be worth as much
as a $10 donation.
Participants who use
online fundraising tools
raise 6x more money than
those who don’t.
fundraising [social giving]
Yeah, but what does that
mean for my Club?
• CREATES RELEVANCY FOR YOUNGER CLASSES
• BUILD COMMUNITY AWARENESS
• ENGAGE GUEST SPEAKERS AND PROMOTIONS
• PROVIDE POINT-OF-CONTACT FOR THOSE SEEKING
EMPLOYMENT OR INFORMATION
• RECRUIT NEW EMPLOYEES/MEMBERS
• PROVIDE AN ADDITIONAL TOOL FOR FUNDRAISING
• FACILITATE COMMUNICATION AMOUNG EMPLOYEES/MEMBERS
• EVENT PROMOTION AND AWARENESS
• ENGAGE OTHER BUSINESSES FOR IDEAS AND PROMOTE THE
MISSION OF THE CLUB
Some of my favorite successes
Dollar Shave Club http://econsultancy.com/us/blog/11244-10-
of-the-best-social-media-campaigns-from-2012
Add value
Some of my favorite successes
Old Spice http://socialmediatoday.com/syed-noman-ali/
1638021/best-social-media-campaigns-brands
Add value
Who the am I? Serial entrepreneur, father, husband, past
president

Why am I here? Christina asked me 

How can I help? You be the judge

Discuss where social media can help you in your Club

Explain social media in a very simple manner

Explain why you and your Club needs to be using social media

Show some inexpensive victories in the social media space 

Answer questions and help you connect with others
of the future
Real life examples
The Five Horseman
Thanks for listening!
Greg Farrall
@RotaryValpo
@FarrallWealth
greg@farrallwealth.com
#awesome6540
#Rotary6540Rocks
#district6540

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Valparaiso Rotary Club Social Media Presentation The Four Horsemen-old and new "It's as easy as eating a cheeseburger!"

  • 1. social media: Your Rotary Four Horseman (plus one)
  • 3. "Say what you are going to say, say it, then tell them what you said." -Me
  • 4. Who the am I? Serial entrepreneur, father, husband, past president Why am I here? Christina asked me How can I help? You be the judge Discuss where social media can help you in your Club Explain social media in a very simple manner Explain why you and your Club needs to be using social media Show some inexpensive victories in the social media space Answer questions and help you connect with others
  • 5. The Rotary Club of Valparaiso, Indiana
  • 6. The United Way of Porter County
  • 7. Farrall Wealth HNW and UHNW families
  • 8. Q: A: what is social media? social media = creating, sharing, and exchanging user-generated content and opens up a direct line of communication between organizations, communities and individuals *http://en.wikipedia.org/wiki/Social_media
  • 9. Q: A: how do I use all of the platforms? Knowing what platform to use when is as simple as eating a cheeseburger *http://en.wikipedia.org/wiki/Social_media
  • 11. Facebook • THE PERSONAL SIDE OF YOUR ORGANIZATION – A NICE COUNTERPOINT TO A CORPORATE WEBSITE • SHARE PHOTOS, VIDEOS, STORIES, EDUCATIONAL MATERIALS, ETC. • CONNECT PEOPLE WITH CAUSES, ISSUES AND PEOPLE IN YOUR COMMUNITY
  • 12. Facebook I “Like” @FiveGuys. Check out the one I’m eating now with @ChristinaD
  • 13. Twitter • UBER-NETWORKING • FIND INTERESTING PEOPLE TO FOLLOW AND INTERACT WITH – EXPERTS IN YOUR INDUSTRY, NATIONAL & INTERNATIONAL CLUBS AND POTENTIAL MEMBERS • GREAT FOR MARKET INTELLIGENCE, BUT KEEP IT PERSONAL
  • 15. Google+ • A SOCIAL NETWORK • GOOGLE+ POSTS & ‘+1S’ • THE EQUIVALENT OF FACEBOOK POSTS & “LIKES” • RE-POST WHAT YOU’RE ALREADY DOING ON FACEBOOK AND TWITTER.
  • 16. Google+ I hangout with others who eat FiveGuys. If you are in my circle, we can eat together with our web cams.
  • 17. YouTube • UPLOAD INFORMATIVE, INSTRUCTIONAL VIDEOS • THE WEB’S SECOND LARGEST SEARCH ENGINE AFTER GOOGLE
  • 18. YouTube Here’s a crazy video of me eating a cheeseburger at FiveGuys.
  • 19. LinkedIn • FOR ANY BUSINESS PERSON IT’S ESSENTIAL THAT YOU HAVE A LINKEDIN • THOUSANDS OF SPECIAL INTEREST GROUPS • JOIN UP AND START A CONVERSATION – IT’S A FANTASTIC WAY TO NETWORK. YOU SHOULD ALSO • SET UP A COMPANY PAGE AND POPULATE IT WITH AS MUCH INFORMATION AS YOU CAN • PROFESSIONALS USE LINKEDIN, SO MAKE USE OF IT
  • 20. LinkedIn I eat cheeseburgers for a living and those who have worked with me would recommend my skills.
  • 21. why is it important? 1.2 billion | 552 million | 6.75 hours # Registered Users | Daily Active Users | Time Spent Monthly 517 million | 6.9 million | 21 minutes 175 million | 25 million | 17 minutes *http://www.creotivo.com 400 million | 75 million | 1.5 hours 98% of nonprofit organizations have a Facebook presence 72% of nonprofit organizations have established themselves on Twitter *Sales Force Foundation - “How to Use Social Media for Social Good” social media offers nonprofits a powerful platform for generating awareness, volunteers & fundraising
  • 22. 58%of users return daily 1out of every 7minutes spent online is spent on FB accessed by 7k different types of devices every day +500 likes per day million 340million tweets per day +11 accounts are added every second 92%of retweets are based on “interesting content” 81%of users belong to at least one group 61% use it as their primary professional networking site every second, 1 new user joins LinkedIn *http://www.creotivo.com 80% of users log in at least once per week of users log in every day 60% a Google +1 button is served more than 5 billion times every day every minute, 700 YouTube videos are shared on Twitter video views are seen on YouTube globally everyday 4 Billion 1 hour of video is uploaded every second - that’s 24 hrs of video every 24 seconds, 60 hrs every minute, 9 months every 2 hrs, a decade every single day and a century every 10 days!
  • 23. The Rotary Club of Valparaiso, Indiana
  • 24. say “thanks” raise awareness and provide resources support the community Facebook Rotary Valpo
  • 26. involve followers - ask questions & get reliable feedback provide statistics Facebook Rotary International
  • 27. Twitter Rotary Valpo say “thanks” support the community care for the community share a vision
  • 30. Rotary Swimarathon What is it? Gaining awareness The outcome World’s biggest 1-day swimming event to raise money for the Rotary International Polio Campaign 10-month social media campaign using Twitter & Facebook Global support. 4,546 participants synchronized 100 meter swims in the exact same hour across 15 different time zones. Over $100,000 was raised for polio eradication in 2012.
  • 31. LinkedIn Rotary Valpo re-cap guest speeches announce upcoming guest speakers contribute to the conversation encourage fundraising participation
  • 32. LinkedIn Rotary Presidents, PPs & PEs a group for Rotary Club presidents, past presidents, and presidents elect
  • 33. Google+ (google hangouts) what is it? a place to meet virtually ‣ screen sharing ‣ Google Drive collaboration ‣ virtual meetings ‣ broadcast live to an audience ‣ video chat via computer or Google+ mobile app capabilities
  • 35. Develop relationships with other organizations Let the passion for your cause come out and highlight the stories that tug at heartstrings. Be a helpful resource this creates awareness of your nonprofit and allows for a transfer of information. leann from each other by asking questions and sharing stories. Tweet and post your knowledge - facts, statistics & research can increase your reach by providing resources for sharing information. Use pictures, videos and narratives to tell inspiring stories *Sales Force Foundation - “How to Use Social Media for Social Good” generating awareness
  • 36. engaging your community Dissect your social media data Share messages about others more than messages about yourself Promote your events Through social media management, you can gather insights to the needs of your community and find ways to get involved. Attract a large following to an event by sharing your message on your social media outlets Sharing others’ web content, retweeting other organizations’ posts and posting industry-wide web content will give your brand more community involvement. *Sales Force Foundation - “How to Use Social Media for Social Good”
  • 37. People who use online tools raise 6x more than offline only efforts Twitter is the only method in which the average fundraiser consistently beats his or her goal. Adding Twitter to any effort increases the likelihood of donations. Those who use social media tools increase their fundraising by 40% compared to peers Twitter users increased their fundraising goals at least 3x, and raised nearly 10x more than those who did not use Twitter *http://www.blackbaud.com/faf Twitter & Facebook posts convert .25% of impressions into donations At an average of 130 FB friends and 70 Twitter followers, each post could be worth as much as a $10 donation. Participants who use online fundraising tools raise 6x more money than those who don’t. fundraising [social giving]
  • 38. Yeah, but what does that mean for my Club? • CREATES RELEVANCY FOR YOUNGER CLASSES • BUILD COMMUNITY AWARENESS • ENGAGE GUEST SPEAKERS AND PROMOTIONS • PROVIDE POINT-OF-CONTACT FOR THOSE SEEKING EMPLOYMENT OR INFORMATION • RECRUIT NEW EMPLOYEES/MEMBERS • PROVIDE AN ADDITIONAL TOOL FOR FUNDRAISING • FACILITATE COMMUNICATION AMOUNG EMPLOYEES/MEMBERS • EVENT PROMOTION AND AWARENESS • ENGAGE OTHER BUSINESSES FOR IDEAS AND PROMOTE THE MISSION OF THE CLUB
  • 39. Some of my favorite successes Dollar Shave Club http://econsultancy.com/us/blog/11244-10- of-the-best-social-media-campaigns-from-2012 Add value
  • 40. Some of my favorite successes Old Spice http://socialmediatoday.com/syed-noman-ali/ 1638021/best-social-media-campaigns-brands Add value
  • 41. Who the am I? Serial entrepreneur, father, husband, past president Why am I here? Christina asked me How can I help? You be the judge Discuss where social media can help you in your Club Explain social media in a very simple manner Explain why you and your Club needs to be using social media Show some inexpensive victories in the social media space Answer questions and help you connect with others
  • 42. of the future Real life examples The Five Horseman
  • 43. Thanks for listening! Greg Farrall @RotaryValpo @FarrallWealth greg@farrallwealth.com #awesome6540 #Rotary6540Rocks #district6540