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23rd April 2012
CROSSROADS
Rotary Club of Singapore                                                          Vol. 48 / 38




                  “How to design innovative solutions?”
                  SPEAKER: Ms. So-Young Kang, Catalyst, Founder & CEO of Awaken
                  Group

                  Lunch meeting of the 18th April 2012

                  Find your bulletin on the Facebook page of “Rotary Club of Singapore”




                 Joke of the week !
                 “Opportunist : a person who starts to take a bath if he falls into a river.”
                 From the book of Humour compiled by Rewa Mirpuri
                 HAVE MANY LAUGHS AND HELP THE NEEDY
                 http://www.rotary.org.sg/bookofhumour.html

                                                                                                1
Introductory remarks                                  Happy Birthday !
                                                      President Tapan invited birthday celebrants who
President Tapan Rao opened the meeting with a         were present at the meeting - Sergeant-at-Arms,
warm welcome to the Club’s Honorary Member,           Rtn. Robert Craiu and Rtn. Dr. Kevin Chua to cut
His Excellency (HE), Mr. Syed Hasan Javed, High       the birthday cake.
Commissioner of Pakistan and to the Deputy High
Commissioner, Madam Farhat Ayesha and
Madam Samina Waqar, who is the Commission’s
Press Counsellor.
President Tapan also welcomed the Speaker, Ms.
So-Young Kang who is Catalyst, Founder and CEO
of Awaken Group.

Toast

As there were no overseas visiting Rotarians and in
honour of the presence of High Commissioner HE
Mr. Syed Hasan Javed, Toastmaster, Rtn. Dr.
Ekkehard Wiek, called on members to join him in
raising a toast to the Rotary Clubs in Pakistan                                                   2
coupled with the toast to Rotary International.
Welcome of visiting                  Speaker of the week                     and provide innovative solutions
                                                                            by designing great experiences
Rotarians and guests                                                        encompassing the environment,
                                                                            communications and processes
Rtn. Ronald Wong welcomed our        Rtn. Uttam Kripalani was               grounded in values pointed
guests and visiting Rotarians        pleased to introduce the guest         towards vision that serve users’
                                     speaker, Ms. So-Young Kang,            needs.      Ms. Kang shared two
- Guests :                           whom he had the pleasure of            examples of these processes for
Madam Farhat Ayesha                  meeting a few weeks ago at the         an overseas client as well as a
Madam Samina Waqar                   debate cum panel discussion.           local client, HDB, in their redesign
Ms. So-Young Kang                    He added that whilst the panel         of a new branch office.
Mr. Neo Hwee Yew                     session was initially dominated        The Club’s vote of thanks to Ms.
                                     by men, this changed when the          Kang was extended by Rtn.
 Visiting Rotarians :                attractive Ms. Kang spoke and          Laveen Daryani, who agreed with
Hon. Member HE Mr. Syed Hasan        then, she completely over-             her comments on design
Javed                                shadowed the men!                      experience, citing his reasons for
Frederic Gauthier – Marina City      Ms. Kang has been leading              purchasing his “Angry Bird” cup!
                                     cultural           transformations,
                                     coaching,         training      and
                                     maximizing performances of
                                     organisations for nearly 15
Visit                                years,     starting from        her
                                     experience as a change agent at
Rtn. Joseph reminded members of      Citibank to her most recent
the visit to the Heritage Kampung    experiences at McKinsey where
at the Bottle Tree Park, Yishun on   she was a global expert in
Sunday, April 22nd at 11.30am,       designing and implementing
followed by lunch at 12.30pm.        value-based            performance
                                     management systems through
                                     cultural            transformation,
                                     coaching and Experience Design.
                                     Ms. Kang gave a brief outline
                                     her       company’s         creative
                                     collaboration         with      the
                                     architecture firm of Ong & Ong,
                                     and introduced the concept of
                                     “design thinking” - the ability to
                                     combine empathy, creativity and
                                     rationality to meet user needs,
                                     drive business success and make
                                     a difference. She explained how
                                     this process of design thinking
                                     could be used to resolve issues




                                                                                                         3
ADDRESS BY THE              HIGH      MAJOR     PROJECT            FOR     He further added that through
COMMISSIONER                          2011/2012:                           the assistance of Rtn. Dr. Mark
                                                                           Eger, the other partner was
President Tapan invited HE Mr.        Major Project Chairman, Rtn.         Alliance     Reinsurance    Asia
Syed Hasan Javed to address the       Joseph Chia informed members         Pacific, has pledged to donate
Club. HE Mr. Syed was pleased to      of the good work undertaken by       $20,000 towards the Major
see the wonderful work being          Boys’ Town.                          Project.
done by Rotary Clubs in making        He stated the example that the       Rtn.     Joseph    stated   that
the world a better place through      current Executive Director, Mr.      contribution towards the Major
better understanding between          Roland Yeow was once himself,        Project was the obligation of
peoples, different sections of        a boy from                           every Rotarian, and was the
populations, groups of cultural       Boys’ Town, which highlighted        Club’s our face in Singapore’s
diversity and to accept such          the benefits of this organization.   society. He called on members
people from diverse backgrounds       He added that the buildings          to donate generously towards
and thought processes to achieve      were old and                         the Major Project.
the objectives of Rotary. He          about S$5 million was needed to
added that becoming a Rotary          renovate and refurbish the
member       gave     him    great    premises. Rtn. Joseph informed
satisfaction and he was ready to      members that
contribute to be part of the          the family of our member, the
Rotary family, to do his bit to       late PP Leow Jwee Meng,
achieve Rotary’s objectives in        donated a library to Boys’ Town.
Singapore as well as at the           He added that for a
international level.                  donation of $100,000, the Club
HE Mr. Syed stated that he moved      would be given the naming
from one country to another,          rights for the new Boys' Town
such was the duty of diplomatic       Gym.
service and to act as a bridge and     Rtn. Joseph advised that there
to celebrate the differences and      were two partners who agreed
cultural diversity. He added that     to join the Club in our Major
Singapore offered many such           Project this year.
lessons particularly to the Pacific   One was the Patrick Hernon
Asia region, and he felt a double     Fund which was started with a
happiness to be in Singapore and      $20,000 donation by Mrs
a member of the Club. HE Mr.          Rosaline Hernon, wife of the
Syed presented to President           late Rtn Patrick Hernon. Rtn.
Tapan a gift of Pakistan’s highest    Joseph added that that Fund
grade of basmati rice.                now stood at about $27,500 and
President Tapan warmly thanked        that Mrs. Hernon, whom he met
HE Mr. Syed for the gift and          recently, had confirmed that the
reciprocated with a Rotary pin        funds could be donated to Boys’
and a Club banner. He added that      Town.
together with the Pakistan
Association, the Club planned to
provide MIR equipment to a
hospital in Pakistan and upon
completion of this project, would                                                                      4
call upon HE Mr. Syed to facilitate
a visit.
The Guide to Daily Living
MARK YOUR DIARY                     Before doing the things we        COMING ROTARY EVENTS
Birthday celebrants                 want to do, consider first, the
RC wishes Happy Birthday to         precept of the guide. Ask         April
celebrants this week:               ourselves these 4 questions       Magazine Month
April 24 – Dinesh Sharma            and act upon them:
April 26 – PDG Dr. Robert Loh       First: Have I spent some time
                                    in self-examination?              May
April 29 – David Ong
                                    Second: Have I spent quality      Community Service Month
Anniversary Celebrants              time with my family?
RC sends best wishes to             Third: Have I given my best to    May 6th – 9th
Wedding Anniversary                 my work?                          Rotary International
                                    Fourth: Have I given some
celebrants this week                                                  Convention in Bangkok
                                    time to someone near and
April 25– Haider & Kalindi Nawaz
                                    far?
                                    The Guide, in fact,               June
This week                           encompasses the 4 parts of        Rotary Fellowships Month
April 25th 2012                     the Object of Rotary.
                                                                      June 30th
                                   Next week                          Installation Dinner
Reception Desk duty: Willi
Hess, Perlita Tiro                 May 2nd 2012
                                                                       The Four-Way Test
Sunshine Box duty: Kavita          Reception Desk duty: PP
                                                                       Of the Things we think, say
Singh, Zahidi Abd Rahman           Sajjad Akhtar, Dinesh Sharma        or do:
                                                                       * Is it the truth?
Speaker: Mr. Simon Kahn            Sunshine Box duty: PP Philip        * Is it fair to all concerned?
CMO of Marketing, Asia             Leong, David Tai                    * Will it build goodwill and
                                                                       better friendship?
Pacific, Google                                                        * Will it be beneficial to all
Topic: ‘Transition from            K S Mehta Award
                                                                       concerned?
traditional to digital             Presentation
marketing”
                                                                       Queries, comments and
                  Committee Meetings                                   articles request can be
                                                                       sent to
 There are no Committee Meetings for the month of April                Jean-Philippe Lionnet
 in view of the final Club Assembly held on April 12th 2012            bulletin@rotary.org.sg




                                                                                                   5

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Bulletin 48 38

  • 1. 23rd April 2012 CROSSROADS Rotary Club of Singapore Vol. 48 / 38 “How to design innovative solutions?” SPEAKER: Ms. So-Young Kang, Catalyst, Founder & CEO of Awaken Group Lunch meeting of the 18th April 2012 Find your bulletin on the Facebook page of “Rotary Club of Singapore” Joke of the week ! “Opportunist : a person who starts to take a bath if he falls into a river.” From the book of Humour compiled by Rewa Mirpuri HAVE MANY LAUGHS AND HELP THE NEEDY http://www.rotary.org.sg/bookofhumour.html 1
  • 2. Introductory remarks Happy Birthday ! President Tapan invited birthday celebrants who President Tapan Rao opened the meeting with a were present at the meeting - Sergeant-at-Arms, warm welcome to the Club’s Honorary Member, Rtn. Robert Craiu and Rtn. Dr. Kevin Chua to cut His Excellency (HE), Mr. Syed Hasan Javed, High the birthday cake. Commissioner of Pakistan and to the Deputy High Commissioner, Madam Farhat Ayesha and Madam Samina Waqar, who is the Commission’s Press Counsellor. President Tapan also welcomed the Speaker, Ms. So-Young Kang who is Catalyst, Founder and CEO of Awaken Group. Toast As there were no overseas visiting Rotarians and in honour of the presence of High Commissioner HE Mr. Syed Hasan Javed, Toastmaster, Rtn. Dr. Ekkehard Wiek, called on members to join him in raising a toast to the Rotary Clubs in Pakistan 2 coupled with the toast to Rotary International.
  • 3. Welcome of visiting Speaker of the week and provide innovative solutions by designing great experiences Rotarians and guests encompassing the environment, communications and processes Rtn. Ronald Wong welcomed our Rtn. Uttam Kripalani was grounded in values pointed guests and visiting Rotarians pleased to introduce the guest towards vision that serve users’ speaker, Ms. So-Young Kang, needs. Ms. Kang shared two - Guests : whom he had the pleasure of examples of these processes for Madam Farhat Ayesha meeting a few weeks ago at the an overseas client as well as a Madam Samina Waqar debate cum panel discussion. local client, HDB, in their redesign Ms. So-Young Kang He added that whilst the panel of a new branch office. Mr. Neo Hwee Yew session was initially dominated The Club’s vote of thanks to Ms. by men, this changed when the Kang was extended by Rtn. Visiting Rotarians : attractive Ms. Kang spoke and Laveen Daryani, who agreed with Hon. Member HE Mr. Syed Hasan then, she completely over- her comments on design Javed shadowed the men! experience, citing his reasons for Frederic Gauthier – Marina City Ms. Kang has been leading purchasing his “Angry Bird” cup! cultural transformations, coaching, training and maximizing performances of organisations for nearly 15 Visit years, starting from her experience as a change agent at Rtn. Joseph reminded members of Citibank to her most recent the visit to the Heritage Kampung experiences at McKinsey where at the Bottle Tree Park, Yishun on she was a global expert in Sunday, April 22nd at 11.30am, designing and implementing followed by lunch at 12.30pm. value-based performance management systems through cultural transformation, coaching and Experience Design. Ms. Kang gave a brief outline her company’s creative collaboration with the architecture firm of Ong & Ong, and introduced the concept of “design thinking” - the ability to combine empathy, creativity and rationality to meet user needs, drive business success and make a difference. She explained how this process of design thinking could be used to resolve issues 3
  • 4. ADDRESS BY THE HIGH MAJOR PROJECT FOR He further added that through COMMISSIONER 2011/2012: the assistance of Rtn. Dr. Mark Eger, the other partner was President Tapan invited HE Mr. Major Project Chairman, Rtn. Alliance Reinsurance Asia Syed Hasan Javed to address the Joseph Chia informed members Pacific, has pledged to donate Club. HE Mr. Syed was pleased to of the good work undertaken by $20,000 towards the Major see the wonderful work being Boys’ Town. Project. done by Rotary Clubs in making He stated the example that the Rtn. Joseph stated that the world a better place through current Executive Director, Mr. contribution towards the Major better understanding between Roland Yeow was once himself, Project was the obligation of peoples, different sections of a boy from every Rotarian, and was the populations, groups of cultural Boys’ Town, which highlighted Club’s our face in Singapore’s diversity and to accept such the benefits of this organization. society. He called on members people from diverse backgrounds He added that the buildings to donate generously towards and thought processes to achieve were old and the Major Project. the objectives of Rotary. He about S$5 million was needed to added that becoming a Rotary renovate and refurbish the member gave him great premises. Rtn. Joseph informed satisfaction and he was ready to members that contribute to be part of the the family of our member, the Rotary family, to do his bit to late PP Leow Jwee Meng, achieve Rotary’s objectives in donated a library to Boys’ Town. Singapore as well as at the He added that for a international level. donation of $100,000, the Club HE Mr. Syed stated that he moved would be given the naming from one country to another, rights for the new Boys' Town such was the duty of diplomatic Gym. service and to act as a bridge and Rtn. Joseph advised that there to celebrate the differences and were two partners who agreed cultural diversity. He added that to join the Club in our Major Singapore offered many such Project this year. lessons particularly to the Pacific One was the Patrick Hernon Asia region, and he felt a double Fund which was started with a happiness to be in Singapore and $20,000 donation by Mrs a member of the Club. HE Mr. Rosaline Hernon, wife of the Syed presented to President late Rtn Patrick Hernon. Rtn. Tapan a gift of Pakistan’s highest Joseph added that that Fund grade of basmati rice. now stood at about $27,500 and President Tapan warmly thanked that Mrs. Hernon, whom he met HE Mr. Syed for the gift and recently, had confirmed that the reciprocated with a Rotary pin funds could be donated to Boys’ and a Club banner. He added that Town. together with the Pakistan Association, the Club planned to provide MIR equipment to a hospital in Pakistan and upon completion of this project, would 4 call upon HE Mr. Syed to facilitate a visit.
  • 5. The Guide to Daily Living MARK YOUR DIARY Before doing the things we COMING ROTARY EVENTS Birthday celebrants want to do, consider first, the RC wishes Happy Birthday to precept of the guide. Ask April celebrants this week: ourselves these 4 questions Magazine Month April 24 – Dinesh Sharma and act upon them: April 26 – PDG Dr. Robert Loh First: Have I spent some time in self-examination? May April 29 – David Ong Second: Have I spent quality Community Service Month Anniversary Celebrants time with my family? RC sends best wishes to Third: Have I given my best to May 6th – 9th Wedding Anniversary my work? Rotary International Fourth: Have I given some celebrants this week Convention in Bangkok time to someone near and April 25– Haider & Kalindi Nawaz far? The Guide, in fact, June This week encompasses the 4 parts of Rotary Fellowships Month April 25th 2012 the Object of Rotary. June 30th Next week Installation Dinner Reception Desk duty: Willi Hess, Perlita Tiro May 2nd 2012 The Four-Way Test Sunshine Box duty: Kavita Reception Desk duty: PP Of the Things we think, say Singh, Zahidi Abd Rahman Sajjad Akhtar, Dinesh Sharma or do: * Is it the truth? Speaker: Mr. Simon Kahn Sunshine Box duty: PP Philip * Is it fair to all concerned? CMO of Marketing, Asia Leong, David Tai * Will it build goodwill and better friendship? Pacific, Google * Will it be beneficial to all Topic: ‘Transition from K S Mehta Award concerned? traditional to digital Presentation marketing” Queries, comments and Committee Meetings articles request can be sent to There are no Committee Meetings for the month of April Jean-Philippe Lionnet in view of the final Club Assembly held on April 12th 2012 bulletin@rotary.org.sg 5