Tony Rossell

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Tony Rossell serves as the senior vice president of Marketing General, Inc., in Alexandria, Virginia. A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). He also launched the annual Membership Marketing Benchmarking Report. Mr. Rossell developed the concept he calls the “Membership Lifecycle”. The lifecycle begins with awareness. Increased awareness facilitates new member recruitment. Engagement strengthens member ties and improves renewal. Finally, reinstatement seeks to restore relationships with members and completes the cycle.

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Tony Rossell

Marketing Membership In Good Times And Bad

2012 Membership Marketing Benchmarking Report

Ten Tips For Membership Marketing In Todays Economy

Stupid Things Nonprofit Marketers Can Stop Doing

Am Cham Worldwide Executive Directors Conference

MGI Association Forum Research presentation

Improve Membership Marketing Results One Test at a Time