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Link Building For The Real World - Ross Hudgens

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Presentation from SMX Advanced in Seattle.

Follow me on Twitter: http://www.twitter.com/rosshudgens

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Link Building For The Real World - Ross Hudgens

  1. 1. Building Links With Location Relevance Ross Hudgens, SEO Manager<br />@RossHudgens http://rosshudgens.com<br />
  2. 2. Each website has several nearby locations that can attract links:<br />Relevant LocationsExample<br />Country - United States<br />State - Washington<br />Home City - Bellevue<br />Nearest big city - Seattle<br />Districts of nearest big city - Belltown, Capitol Hill<br />County - King County <br />When finding links based on locational relevance,<br />geographic proximity > content relevance.<br />
  3. 3. Each nearby location can used as a variable for a search query. The bigger the population, the more relevant results you’ll find.<br />The three best link types for these types of searches<br />are blog links, directory links, andforum/comment links.<br />Ex. Directory SearchesLOCATION directory<br />LOCATION business directory<br />“list of LOCATION sites”<br />LOCATION websites<br />LOCATION sites<br />“LOCATION sites”<br />“LOCATION websites”<br />“favorite links” LOCATION<br />“recommended links” LOCATION<br />Ex. Blog/Forum/Comment Searches<br />LOCATION blog LOCATION forum<br />Intitle:blog LOCATION “LOCATION forum”<br />Inurl:blog LOCATION LOCATION join<br />“Tags: LOCATION” LOCATION group<br />“Filed Under: LOCATION”<br />LOCATION “add comment” <br />More Examples At: http://searchengineland.com/how-to-rank-nationally-with-local-links-64941<br />
  4. 4. Location Often Requires Additional Hustle To Obtain Links<br />Send personal, customized pitches using location as a selling point.<br />Location-based links require unique link building tactics.<br />
  5. 5. Invite webmasters to your offices for a personal tour<br />
  6. 6. Meet webmasters for lunch/coffee to talk about regional issues<br />
  7. 7. Create a “Best LOCATION Website” Award<br />
  8. 8. Guest post about regional issues on local blogs and relate it back to your business<br />Source: MyBlogGuest.com<br />
  9. 9. Local Linkbait<br />Have your business host/support a philanthropic event and then contact every regionally significant webmaster to help promote the event hosted by you.<br />
  10. 10. Sponsor Local Events<br />Location relevance allows for hundreds more natural,<br />inexpensive sponsorship opportunities than are available elsewhere.<br />Find Them!<br />LOCATION Sponsorship<br />LOCATION Sponsorship Opportunities<br />LOCATION Sponsor Our Event<br />LOCATION Tech Events<br />LOCATION “Thanks to our Sponsors”<br />LOCATION INTITLE:Sponsors<br />LOCATION INURL:Sponsors<br />LOCATION Philanthropy<br />Create Future Notifications<br />More On Google Alerts: http://www.rosshudgens.com/link-building-with-google-alerts-a-guide/<br />
  11. 11. Utilize “Price Anchoring” When Pitching Local Sponsorships<br />When sending offers to sponsor a local event, open with the amount of money you want to spend in the first e-mail.<br />This establishes a “price anchor” the event host must play off of, <br />dramatically lowering the average cost you spend per event.<br />
  12. 12. GOOD PRICE ANCHORING EXAMPLE:<br />Dear Belltown district Blogger,<br />The Belltown district of Seattle roundtable is going to be a great event. It should really help the community! I would love to help sponsor it. I can contribute $20 for the proceedings.<br />I look forward to helping support your event and reading about it on your blog! If you’re wondering, my website is http://www.rosshudgens.com. <br />Thanks,<br />Ross Hudgens – Belltown Seattle Resident<br />IMPORTANT!<br />ANCHOR WITH AN AMOUNT FAR BELOW <br /> WHAT YOU’RE WILLING TO PAY<br />
  13. 13. Ross Hudgens, SEO Manager, Full Beaker Inc<br />Email: rosshudgens@gmail.com<br />Twitter: @RossHudgens<br />My SEO Blog: http://www.rosshudgens.com<br />