this power point presentation show to social learning theory and its impact on society.

1. SUBMITTED TO
Ast. Prof. Roshan Mastana
IMC & MT
Kurukshetra University, Kurukshetra
SUBMITTED BY
Rashi Agarwal
MAMC&J (4TH SEM)
Roll No.- 1
SOCIAL LEARNING THEORY
ALBERT BANDURA

2. What is Social Learning
Theory?
 Also called Observational
Theory.
 Is a learning that occurs
as a function of
OBSERVING,
RETAINING and
REPLICATING behaviour
observed in others.
 Associated with the work
of psychologist Albert
Bandura, implemented
some of the seminal

3. Can you predict the outcome?
Still Image from a Video; Showing Aggression

4. ‘BOBO’ DOLL EXPERIMENT
66 nursery children divided
into 3 groups.
All 3 watched the film of an
adult(model) kicking and
punching bobo doll.
1) Children saw the model
being rewarded.
2) Children saw the model
being scolded for
aggressive behaviour.
3) The model was neither
punished nor rewarded.

5. Can you predict the
outcome?Exposed to aggressive
behaviour and
rewarded…
Scolded for showing the
aggressive behaviour..
 Showed more
aggressive behaviour
than the model.
 Even found new ways
to hit the doll.
 Not shown the
aggressive behaviour.
 Not even tried to hit
the doll…

6. Behaviours learned from
Modelling.
 Students watch parents behaviour
with each other and with their
children.
 Someone acting bravely in a
fearful situation.
 ‘’AGGRESSION’’ – most easily
learned.
(children become more aggressive
and violent when exposed to such
behaviour).
 Develop moral judgements
regarding right and wrong

7. Effects of Modelling on
behaviour.
 Teaches new behaviours.
 Influences the frequency of
previously learned behaviour.
 May encourage previously
forbidden behaviours.
 Increase the frequency of
similar behaviour.

8. Elements of social learning
theory
 Mental
focus or
concentrat
ion.

Willingnes
s of the
child to
observe
and mimic
the
ATTENTION

9.  to
encode
the
behaviour
in the
memory.
 ability to
store
informatio
n.
RETENTION

10.  to
actually
perform
the
behaviour
observed.
PRODUCTION

11.  Force
that drives
one to act.
MOTIVATION

12. Three forms of Reinforcement
Occurs when
an individual
watches a
model
perform,
imitates that
behaviour
and is
reinforced or
punished by
some
DIRECT REINFORCEMENT

13. The observer
anticipates
receiving a
reward for
behaving in a
given way
because
someone
else has
been so
rewarded.
VICARIOUS
REINFORCEMENT

14. The
individuals
strives to meet
personal
standards and
does not
depend on or
care about the
reaction of
others.
SELF -
REINFORCEMENT

15. THANK YOU