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TAKING ITTO

THE NEXT LEVEL
GROWTH IN DESIGN OPERATIONS
Courtney Kaplan
Director Design Program Management
2013
2018
Operations
Programs Driving programs to onboard, educate and inspire
Supporting health of team through data and

standard process
Product Supporting product team success by driving
teamwork; executing key initiatives; and
building design tools and standards
DESIGN PROGRAM MANAGEMENT (DPM)
4321TRIAGING DISCOVERING EMERGING STRATEGIZING
4321TRIAGING DISCOVERING EMERGING STRATEGIZING
BUILDING ATEAM
4321TRIAGING DISCOVERING EMERGING STRATEGIZING
First boots on the
ground. Taking care 

of immediate needs.
Uncovering a deeper
understanding of 

the problems.
Surface patterns and
proactively raising issues.
Establishing large scale
strategy in partnership 

with leaders.
BUILDING ATEAM
1TRIAGING
THE BIG LIST
THE BIG LIST
THE BIG LIST
THE BIG LIST
THE BIG VISION
VISION ATTRACTS 

TALENT
VISION ATTRACTS 

TALENT
2DISCOVERING
432
DPM STRENGTHS WILL SHINE BRIGHTLY
432
YOU NEED TO DOUBLE
DOWN ON SUPPORT
432
BUILD CAPACITY,DON'T STALL OUT
432
BUILD CAPACITY,DON'T STALL OUT
Coordinator overwhelm
432
BUILD CAPACITY,DON'T STALL OUT
Coordinator overwhelm Super producers
432
BUILD CAPACITY,DON'T STALL OUT
Coordinator overwhelm Super producers Risk averse
432
432
CONNECTING 

LONE WOLVES
3EMERGING
43
DPMS SURFACE AND SOLVE
MESSY,COMPLEX PROBLEMS
43
COACH YOUR TEAM TO
FRAME UPTHE PROBLEMS
43
AS A LEAD,DEVELOP
ALLIES & PARTNERSHIPS
43
AS A LEAD,DEVELOP
ALLIES & PARTNERSHIPS
43
RELATIONSHIP CONNECTS
TO RIGHT CHALLENGES
43
RELATIONSHIP CONNECTS
TO RIGHT CHALLENGES
43
43
WRANGLING,

PREDICTING 

AND EXPORTING
4STRATEGIZING
4
RELATIONSHIPS: EARNING
A SEATATTHE TABLE
4
4321TRIAGING DISCOVERING EMERGING STRATEGIZING
Establish clear
priorities & vision
Make space for building
strengths & specializing
Coach framing & 

make connections
Partner as a leader
SUMMARY
BELIEVE IN THINGS & 

THEYWILL BELIEVE IN YOU
THANKYOU

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