Janaki Kumar: "Purpose-driven Innovation" Enterprise UX 2018 • June 14-15, 2018 • San Francisco, CA, USA http://enterpriseux.net

1. @janakikumarwww.janakikumar.com |#EUX2018Enterprise UX 2018 |
Purpose driven innovation
Janaki Kumar
Stanford LEAD Instructor
Graduate School Of Business & Institute for Design
Design leader
Innovation culture catalyst
@janakikumarwww.janakikumar.com |#EUX2018Enterprise UX 2018 |

2. @janakikumarwww.janakikumar.com |#EUX2018Enterprise UX 2018 |
Purpose driven innovation
Janaki Kumar
Stanford LEAD Instructor
Graduate School Of Business & Institute for Design
Design leader
Innovation culture catalyst
@janakikumarwww.janakikumar.com |#EUX2018Enterprise UX 2018 |

3. @janakikumarwww.janakikumar.com |#EUX2018Enterprise UX 2018 |
Will robots take our jobs?
@janakikumarwww.janakikumar.com |#EUX2018Enterprise UX 2018 |

4. “There is a pretty good chance we will end up with universal basic income
due to AI.” says Musk. “People will have time to do other things, more
complex things, more interesting things. Certainly more leisure time."
@janakikumarwww.janakikumar.com |#EUX2018Enterprise UX 2018 |

5. Dealing with
climate change
Protecting wildlife
and fragile ecology
Rebuilding
infrastructure
Feeding the world Ending disease Resettling refuges
Educating the
next generation
Retraining this
generation
And so on…
There is still plenty of “work” to be done!
@janakikumarwww.janakikumar.com |#EUX2018Enterprise UX 2018 |

6. The social responsibility of
business is to increase its profits.
“ - Milton Friedman 1970
What is the role of business in society?
@janakikumarwww.janakikumar.com | @janakikumarwww.janakikumar.com |#EUX2018Enterprise UX 2018 |

7. To prosper over time, every
company must not only deliver
financial performance but also show
how it makes a positive contribution
to society.
“- Larry Fink CEO of BlackRock 2018
The role of business in society is changing
@janakikumarwww.janakikumar.com |#EUX2018Enterprise UX 2018 |

8. @janakikumarwww.janakikumar.com |#EUX2018Enterprise UX 2018 |
Rise in Automation + Change in Role of Business

9. @janakikumarwww.janakikumar.com |#EUX2018Enterprise UX 2018 |
Rise in Automation + Change in Role of Business
New Mission

10. @janakikumarwww.janakikumar.com |#EUX2018Enterprise UX 2018 |
Rise in Automation + Change in Role of Business
New Mission
New Work

11. @janakikumarwww.janakikumar.com |#EUX2018Enterprise UX 2018 |
Rise in Automation + Change in Role of Business
New Mission
New Work
New Skills

12. Enterprise designers have four
super powers to be the
heroes of this future
@janakikumarwww.janakikumar.com |#EUX2018Enterprise UX 2018 |

13. @janakikumar
Janaki Kumar
www.janakikumar.com
Stanford LEAD Instructor
Graduate School Of Business
Design leader
Innovation culture catalyst
@janakikumarwww.janakikumar.com |#EUX2018Enterprise UX 2018 |

14. @janakikumar
MISSION
HUMANIZE BUSINESS SOFTWARE THROUGH DESIGN
FOSTER A CULTURE OF DESIGN-LED INNOVATION IN ORGANIZATIONS
@janakikumarwww.janakikumar.com |#EUX2018Enterprise UX 2018 |

15. @janakikumar
MISSION
HUMANIZE BUSINESS SOFTWARE THROUGH DESIGN
FOSTER A CULTURE OF DESIGN-LED INNOVATION IN ORGANIZATIONS
@janakikumarwww.janakikumar.com |#EUX2018Enterprise UX 2018 |

16. 500+
Customer
Engagements
@janakikumarwww.janakikumar.com | @janakikumarwww.janakikumar.com |#EUX2018Enterprise UX 2018 |

17. Marketing
@janakikumarwww.janakikumar.com | @janakikumarwww.janakikumar.com |#EUX2018Enterprise UX 2018 |

18. Consumer
Products
@janakikumarwww.janakikumar.com | @janakikumarwww.janakikumar.com |#EUX2018Enterprise UX 2018 |

19. Aerospace
@janakikumarwww.janakikumar.com | @janakikumarwww.janakikumar.com |#EUX2018Enterprise UX 2018 |

20. Sports
@janakikumarwww.janakikumar.com | @janakikumarwww.janakikumar.com |#EUX2018Enterprise UX 2018 |

21. Public Sector
@janakikumarwww.janakikumar.com | @janakikumarwww.janakikumar.com |#EUX2018Enterprise UX 2018 |

22. @janakikumarwww.janakikumar.com | @janakikumarwww.janakikumar.com |#EUX2018Enterprise UX 2018 |

23. Dr. Vinu Aram
Medical doctor
PhD in Public Health from Harvard
@janakikumarwww.janakikumar.com |#EUX2018Enterprise UX 2018 |

24. Dr. Vinu Aram
Medical doctor
PhD in Public Health from Harvard
Children’s Preschool education and
nutrition01
Women’s empowerment and
entrepreneurship02
Youth employment03
Community health04
@janakikumarwww.janakikumar.com |#EUX2018Enterprise UX 2018 |

25. Divergent Convergent
ConvergentDivergent
Scope
360° Research
Synthesize Implement
Test
Deploy
Ideate
Prototype
Validate
Discover
METHODT
Design Deliver
Design Thinking Progress
@janakikumarwww.janakikumar.com |#EUX2018Enterprise UX 2018 |

26. @janakikumarwww.janakikumar.com |#EUX2018Enterprise UX 2018 |

27. @janakikumarwww.janakikumar.com |#EUX2018Enterprise UX 2018 |

28. @janakikumarwww.janakikumar.com |#EUX2018Enterprise UX 2018 |

29. Youth employment
Community Health
Pre-school Education & Nutrition
Women’s Entrepreneurship
@janakikumarwww.janakikumar.com |#EUX2018Enterprise UX 2018 |

30. @janakikumarwww.janakikumar.com |#EUX2018Enterprise UX 2018 |

31. Understand
Divergent Convergent
ConvergentDivergent
Synthesize Brainstorm Prototype
Divergent Thinking vs. Convergent Thinking
@janakikumarwww.janakikumar.com | @janakikumarwww.janakikumar.com |#EUX2018Enterprise UX 2018 |

32. Interviewing
@janakikumarwww.janakikumar.com |#EUX2018Enterprise UX 2018 |

33. Problem Definition
@janakikumarwww.janakikumar.com |#EUX2018Enterprise UX 2018 |

34. Brainstorming
@janakikumarwww.janakikumar.com |#EUX2018Enterprise UX 2018 |

35. Prototyping
@janakikumarwww.janakikumar.com |#EUX2018Enterprise UX 2018 |

36. Prototype Presentation
@janakikumarwww.janakikumar.com |#EUX2018Enterprise UX 2018 |

37. @janakikumarwww.janakikumar.com |#EUX2018Enterprise UX 2018 |

38. Reflection
@janakikumarwww.janakikumar.com |#EUX2018Enterprise UX 2018 |

39. Reflection
@janakikumarwww.janakikumar.com |#EUX2018Enterprise UX 2018 |

40. @janakikumarwww.janakikumar.com |#EUX2018Enterprise UX 2018 |
Enterprise Designers have
Four Superpowers
to Innovate with Purpose
@janakikumarwww.janakikumar.com |

41. @janakikumarwww.janakikumar.com |#EUX2018Enterprise UX 2018 |
Systems Thinking
Superpower #1
@janakikumarwww.janakikumar.com | @janakikumarwww.janakikumar.com |#EUX2018Enterprise UX 2018 |

42. @janakikumarwww.janakikumar.com |#EUX2018Enterprise UX 2018 |

43. @janakikumarwww.janakikumar.com |#EUX2018Enterprise UX 2018 |
Silo Busting
Superpower #2
@janakikumarwww.janakikumar.com | @janakikumarwww.janakikumar.com |#EUX2018Enterprise UX 2018 |

44. @janakikumarwww.janakikumar.com |#EUX2018Enterprise UX 2018 |

45. @janakikumarwww.janakikumar.com |#EUX2018Enterprise UX 2018 |

46. @janakikumarwww.janakikumar.com |#EUX2018Enterprise UX 2018 |

47. For the first time, I understand the challenges
my colleagues face, and
how I can help.
- NGO staff member
“ @janakikumarwww.janakikumar.com |#EUX2018Enterprise UX 2018 |

48. Fighting for the underdog
Superpower #3
@janakikumarwww.janakikumar.com |#EUX2018Enterprise UX 2018 |

49. Superpower #3

50. Over Communication
Superpower #4
@janakikumarwww.janakikumar.com |#EUX2018Enterprise UX 2018 |

51. @janakikumarwww.janakikumar.com |
Rise in Automation + Change in Role of Business
Profits
PlanetPeople
@janakikumarwww.janakikumar.com |#EUX2018Enterprise UX 2018 |

52. @janakikumarwww.janakikumar.com |
Rise in Automation + Change in Role of Business
Profits
PlanetPeople
@janakikumarwww.janakikumar.com |#EUX2018Enterprise UX 2018 |

53. Enterprise Designers Superpowers
@janakikumarwww.janakikumar.com |
Systems Thinking
Silo Busting
Fighting for the Underdog
Over Communication
@janakikumarwww.janakikumar.com |#EUX2018Enterprise UX 2018 |

54. Thank you!
Be the change you want to
see in the world!
“ ”- Mahatma Gandhi
@janakikumarwww.janakikumar.com |
Janaki Kumar
Stanford LEAD Instructor
Graduate School Of Business
& Institute for Design
Design leader
Innovation culture catalyst
#EUX2018Enterprise UX 2018 |