1. Trends show that consumers want their prescription medications
available in over-the-counter (OTC) options. To capitalize on the
trend, McNeil, a large healthcare medication company, took its
best selling brand, Zyrtec, to the OTC market.
McNeil marketers turned to Rexam Primary Packaging for
an innovative look that would differentiate their product. Rexam
delivered with the Squeeze & Turn (S&T) total package which is
also easy to open and child resistant.
The distinctive combination of a bright green closure on a
unique square container gave Zyrtec shelf appeal and helped it
stand out from competitors’ standard white package.
According to McNeil, the Rexam S&T total package played a
big role in Zyrtec’s successful OTC launch. “McNeil chose Rexam
for their commitment to innovative design and their ability to
deliver safety to consumers,”
said Grant Russian, Commodity
Manager, National Purchasing,
McNeil. “This unique package
helps us attract consumer
attention and really stand out
on retail shelves.”
Squeeze & Turn package
Rexam Plastics is relentlessly focused on driving Operational
Excellence, achieving world-class levels of safety, cost,
quality and customer satisfaction. To get there, the
company has embraced Lean Enterprise which
provides the necessary education and tools to
deliver on these important objectives.
Linda Herrera, Business Process Improvement
Coordinator, Plastic Packaging, recently
accomplished a Lean Enterprise “first” by
receiving dual certification as a Lean Black
Belt and Lean Business Expert. To earn
this distinction, she completed
four weeks of training and
implemented Lean practices in
both the manufacturing and
non-manufacturing areas.
“Linda is an excellent example of how individual employees
can contribute to our efforts to achieve Operational
Excellence,” said Julie Howard, Business Process Improvement
Manager, Group Lean Enterprise. “We hope her commitment
will encourage others to do their part in helping us achieve
our cost and quality goals.”
Congratulations also go to Lean Business Expert certification
achievers Karen Polcik, Customer Service Manager, Home
& Personal Care in Buffalo Grove, Ill., U.S. and Hector
Leon, Manufacturing & Production Supervisor, Pharma in
Wheeling, Ill, U.S.
The next Lean Business Course will be
hosted by Gustavo Lisboa, Lean Manager,
at the end of April in Perrysburg, Ohio, U.S.
For additional training information, contact
Gustavo at gustavo.lisboa@rexam.com.
We Will Deliver Exceptional Value to Customers and Investors
McNeil targets over-the-counter conversions with Rexam
Rexam Plastic Packaging | March 2008
“This unique package helps
us attract consumer
attention and really stand
out on retail shelves.”
— Grant Russian, McNeil
Rexam Plastics embraces Lean Enterprise
to deliver Operational Excellence
Rexam
People
Satisfied
Customers
Operational
Excellence
Profitable
Growth
For internal purposes only

2. Make-Up drives sales with
packaging
Rexam Make-Up delivers innovative
packaging that drives sales. The company’s
DK1182 lipstick package is proof. This
single stock item represents global sales of
more than 11 million units per year.
This “fashion-forward” airtight lipstick
package is an excellent example of Rexam’s
expertise in anticipating consumer needs
and providing solutions that help customers
build their brands and bottom lines.
Consumers have said they “love” the
elegant design with a slim sleeve that aids
in precise color application. In fact, it’s the
global standard. “This is the first standard
lipstick packaging sold in the world,” said Pierre Marand, Business Unit Director,
Make-Up. “We are very proud of its success and the profitable growth opportunity
it has created for Rexam and our customers.”
Customers also benefit from Rexam’s ability to customize.
With multiple decoration and surface treatment
options, the package can be easily adapted to
match the style of customer collections. Five
different brands launched this Rexam package
in 2007: Rimmel, Pinaud, Danya, Germaine
de Capuccini and Astor. The company is
in discussions with other key brands as the
growth of this package continues.
“We are very
proud of its success
and the profitable growth
opportunity it has created for
Rexam and our customers.”
— Pierre Marand
Business Unit Director, Make-Up
Rexam Plastic Packaging | March 2008 | Page 2
today
Rexam challenges its employees to take
an active role in delivering Operational
Excellence. That’s why the Pharma team
developed ‘Catch30.’ The program
challenges employees to work on metric
indicators such as number of complaints,
product returns and delivery issues to drive
a 30 percent plus improvement in quality
and performance.
Locations are working diligently to deliver the ‘Catch30’
points. For example, when results were in for 2007, the
600 building in Buffalo Grove, Ill., U.S., won the prize for
Best Performance, while the facility in Offranville, France,
was recognized for Best Overall Improvement.
Pharma leaders presented
these first ‘Catch30’ awards
in December. “I would like
to congratulate all sites and
coordinators involved in this
program,” said Christian
Meusinger, Quality Director,
Pharma, in recognizing the
efforts. “Everyone put a
considerable effort into driving Continuous Improvement and
promoting a ‘quality culture’ within Pharma. This will help
us continue our focus on Operational Excellence, delivering
quality products that add customer value.”
For internal purposes only
“Everyone put a considerable
effort into driving Continuous
Improvement and promoting a
‘quality culture’ within Pharma.”
— Christian Meusinger
Quality Director, Pharma
‘Catch30’ helps Pharma drive Continuous Improvement

3. personal care
No 2 • 2008
newsConnecting the Personal Care team worldwide
1/2
Proudly, there are many notable,
recent, examples of satisfied customers.
This satisfaction owes to our technical
expertise and ability to innovate. For
example, at our recent Leadership
Conference, the Plastics Personal Care
Division won the Innovation Award for
the L’Oreal Activa Project, which
delivered an ingenious airless piston
package to protect sensitive formulas
and provide a high evacuation rate.
In this issue, we are proud to present
the latest examples of how our teams
work to enhance customer satisfaction,
both through relationship building
techniques, and harnessing our
heritage of innovation to delight our
customers and, ultimately, consumers
around the world.
Given our customer-first orientation, we
can all expect further examples of
customer satisfaction in the months
ahead.
Congratulations!
Robert Brands, Managing Director
Rexam Personal Care Division
The Satisfied
Customer is one of
our pillars of success.
Rexam Mini-Salons… we’ve done them
before, but never quite like this – the first
customer-centric marketing initiative for the
Rexam Personal Care division.
Recently, the Rexam team gave two of its top
customers – Revlon and Avon – their first
taste of the full range of the newly-created
Division’s product offerings, from Dispensers,
Make Up and Home & Personal Care.
According to Tony Cecchinato, Vice
President - Sales, the Mini-Salons were an
eye-opener for these discerning customers.
“There’s definitely a ‘Wow!’ factor,”
Cecchinato said. “When viewed in its
totality, our range of products in the Personal
Care division makes quite an impression.
Imagine – literally hundreds of samples of
various products. It helps our customers, in
terms of how they envision new-product
opportunities.”
The Rexam Mini-Salon program, he
explained, is for top 10 customers and is
designed to support key customer contacts,
as well as create new cross-selling oppor-
tunities, build leads, spark new product
ideas and generate incremental sales.
Each event takes the better part of a full day,
and underscores Rexam Personal Care’s
commitment to its customers’ businesses,
sense of quality and innovation, and ability
to help them conceptualize and create
blockbuster new products.
“We were intrigued by the breadth and
scope of Personal Care’s full range of
products,” Mercedes Belandres, Customer
Marketing - Revlon said, “and it clearly
sparked ideas for future designs.”
The recent Avon and Revlon Mini-Salons
built upon the basic concept that has
worked well with top customers in recent
years. “For Personal Care, initiatives such as
the mini-salons are a perfect way to connect
customers with our new, enhanced
capabilities,” said Robert Schiavone,
Marketing/Communications Manager,
Personal Care - Americas.
“This is the type of tool Personal Care will
continue to explore, because it’s all about
fostering customer relationships and
educating key contacts about the design
possibilities we help open,” he said.
Added Rosemarie Michel, Marketing
Coordinator, Dispensing Systems and Make
Up, “The better we service our customers,
and the smarter they become about our
products, the more we enhance our long-
term relationships and create a true team --
partners in innovation.”
MINI-SALONS: The “Personal Care”
path to enhanced customer relations

4. personal care news No 2 • 2008
2/2
ations: use Surlyn for its transparency,
fragrance compatibility and injection-
molding characteristics, and direct pad
printing. Screens and pads to conform to the
cap’s interior shape were developed.
The technical mastery of Rexam Simandre
(Saone et Loire) overcame every challenge.
Vivara by Pucci enjoyed a successful retail
launch. And, yes, the customer was satisfied
– another Pucci assignment, with new
colors, is coming soon.
For more information about this newsletter, comments or ideas for articles, please write to: christine.gichuki@rexam.com or robert.schiavone@rexam.com
Technical insight + Innovative
solutions + Teamwork
Personal Care’s formula for success
= Customer satisfaction
And the winner is ...
Teamwork and a commitment to
excellence create an environment
where successful process and
product innovation can thrive. At this
year’s Leadership Conference, the
Group rewarded excellence from
around the company through the
Leadership Conference Awards,
presented to recognise extraordinary
achievements by our teams.
We should all be proud of the fact
that Personal Care were multiple
winners, having gained several
recognitions at the Awards:
• The Personal Care Make Up
Division scooped the Overall
Profitable Growth Award and was
runner-up in the prestigious CEO
Award. Despite being in the midst
of major internal changes, the
division worked hard to keep
customers satisfied, while
generating a profit significantly
stronger than the previous year.
• Rexam Metallising Shanghai won
the Most Improved Lean Enterprise
Award, strongly improving audit
results to achieve a Silver rating
overall and a Gold rating in 5S,
complete with impressive, and
higher, efficiency levels.
• Dispensing Systems won the
Innovation Award for the Activa
Project, which delivered an airless
piston package to protect sensitive
formulas and provide a high
evacuation rate. The product was
launched with L’Oreal.
“Printing directly inside the half sphere closure using six colours was
the only solution that would allow us to meet the customer’s demanding
creative brief. Our engineers and technical team rose to the challenge,
once again demonstrating their world class expertise. The result: Rexam
was the only supplier to propose a direct printing method, thus winning
the contract, delighting our customer and gaining true recognition for our
know how and our technical daring.”
Elisabeth Benoit, Closures Product Manager
Famed Italian fashion house, Pucci, had a
bold vision for the packaging of its
fragrance – Vivara by Pucci – which was to
mark the brand’s 60th
anniversary.
The idea: recreate the colors, design and
flair of one of Pucci’s signature scarf patterns
on the transparent, semispherical closure of
the new product. The design execution had
to elegantly convey the entire brand persona
– its style and sensibility.
The challenge: formidable.
The solution: enlist the international expertise
of the Rexam Personal Care’s DS team.
Despite daunting hurdles, the team created
this stunning, visual effect (see photo).
Hurdles? Flawlessly recreate the precise
six-color palette of the fabled scarf pattern,
from a complex, geometric form. Ensure
optimal visibility from any angle. Reproduce
the crisp graphic detail and depth of the
decoration. And create a magnifying effect
for the closure image.
The team worked seamlessly with its Pucci
customer contacts. The Rexam recommend-