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5Rose Walsh | Portfolio
Postcards
When Nolte’s graphic designer left the firm, I was
tasked with continuing Nolte’s quirky postcard brand.
The imagery would intrigue the audience to ask the
question, “Why would an engineering firm put a
picture of a basset hound with his ears flapping in the
fan on the front of their postcard?”
Nolte’s clients would turn over the card to read
our message and, occasionally, put them on their
refrigerators.
BLOWN
AWAY.001
S.1029.08a
SMT
BND
LTD
NCR
SCR
RMR
SLC
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7Rose Walsh | Portfolio
CHERRY ON
TOP.001
S.0625.08a
SMT
BND
LTD
NCR
SCR
RMR
SLC
MANITOU
SPRINGS.001
S.1009.06a
SMT
BND
LTD
NCR
SCR
RMR
SLC
The above image was developed for a postcard about a combined art show for
William Ishmael and Meech Miyagi at the Blue Line Gallery. I worked at blending
the two images on the left to best represent the show’s title “Spirit and Form”.
Spirit and Form
Source: William Ishmael
Source: Meech Miyagi
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9Rose Walsh | Portfolio
Layout
The challenge of producing (designing, writing,
editing) a proposal is in the coordination of writers,
short timeframe, and fitting all of the requested
information into a page limited document. Most
requests arrive less than three weeks before they
are due.
By using Adobe InDesign’s page masters and
paragraph styles to create a standard layout,
formatting information becomes more focused on
creating the final piece with graphics from Adobe
Illustrator/Photoshop and AutoCAD as well as text
from Microsoft Word and Excel.
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13Rose Walsh | Portfolio
Presentation
Graphics
The challenge is to create a completed look that
matches the proposal while communicating technical
information. This is further challenged by the short
time frame (usually one week) in which to develop
the system.
By creating visual standards and graphics at the time
of the proposal, the look can be easily translated
to a large Adobe InDesign layout or standard
Microsoft PowerPoint file. The focus then becomes
communication by developing imagery such as
flowcharts and aerials with AutoCAD linework. The
boards (to the left) are 18 inches by 24 inches and are
easily scalable to a variety of sizes.
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15Rose Walsh | Portfolio
Logos
brainenergy
In 2009, I worked with Rob Aragon to develop a logo for his (then)
new company. From his web site, “Aragon Solutions specializes in
managing infrastructure, conservation and development opportunities
for its clients.” Mr. Aragon wanted a logo which reflected a more
global outlook on sustainable development projects.
This school assignment was to develop a logo and package design for a
new energy drink.
To discover for whom the drink is designed, head to page 20.
In 2012, Scott Peters requested a logo to reflect a new service for his
landscaping company. The service provides regular maintenance on
landscape lighting.
This section includes logos from my independent graphic design work and school
assignments.
This school assignment was to design a logo and business system for a
new computer company which would build systems for the creative.
Leap is a creative’s computer company. The tagline is “Because the little
red fox leaps”. See the whole package on page 22.
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17Rose Walsh | Portfolio
Ads
The challenge was to develop an ad template for
Nolte which could easily be adjusted to various
specifications such as size (full, half, quarter, business
card), black/white, and color.
The ads communicated Nolte’s message while
allowing me to quickly respond to requests.
Don’t get swept away by the new stormwater regulations.
We’ve got the solutions to your engineering needs.
We are CRWA’s preferred provider. Give us a call.
800.21NOLTE www.NOLTE.com
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19Rose Walsh | Portfolio
Sustainable Solutions
for Civil Infrastructure
800.21Nolte www.nolte.com info@nolte.com
David Gibson needed a advertisement for his support
of a local non-profit. In his request, he asked that I use
the small glyph on his original business card. The issue
was he did not have the original art work.
Because I suspected this was a standard glyph
included in my font list, my process included visually
searching the lists. I was successful in my persistance
and developed this simple ad.
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23Rose Walsh | Portfolio
System
For this school project, I was challenged to create a
full system for a computer company geared toward
the creative. The system had no limit on cost.
Leap is a creative’s computer company. The tagline
is “Because the little red fox leaps”. The system
includes the logo, packaging, marketing materials,
toolkit, and stationary.