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Rose Walsh
Thank you...
for taking the time to review my portfolio. For
each project, I work hard to either blend with
the existing brand or design a thoughtful,
individual piece.
Contents
Contact:
Rose Walsh
916.768.3972
daisygirl.rose@gmail.com
www.linkedin.com/in/rosewalsh247
Postcards. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
Layout . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
Presentation Graphics. . . . . . . . . . . . . . . . . . . . . . . . . . . 13
Logos. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
Ads. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17
Packaging . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
System. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23
4
5Rose Walsh | Portfolio
Postcards
When Nolte’s graphic designer left the firm, I was
tasked with continuing Nolte’s quirky postcard brand.
The imagery would intrigue the audience to ask the
question, “Why would an engineering firm put a
picture of a basset hound with his ears flapping in the
fan on the front of their postcard?”
Nolte’s clients would turn over the card to read
our message and, occasionally, put them on their
refrigerators.
BLOWN
AWAY.001
S.1029.08a
SMT
BND
LTD
NCR
SCR
RMR
SLC
6
7Rose Walsh | Portfolio
CHERRY ON
TOP.001
S.0625.08a
SMT
BND
LTD
NCR
SCR
RMR
SLC
MANITOU
SPRINGS.001
S.1009.06a
SMT
BND
LTD
NCR
SCR
RMR
SLC
The above image was developed for a postcard about a combined art show for
William Ishmael and Meech Miyagi at the Blue Line Gallery. I worked at blending
the two images on the left to best represent the show’s title “Spirit and Form”.
Spirit and Form
Source: William Ishmael
Source: Meech Miyagi
8
9Rose Walsh | Portfolio
Layout
The challenge of producing (designing, writing,
editing) a proposal is in the coordination of writers,
short timeframe, and fitting all of the requested
information into a page limited document. Most
requests arrive less than three weeks before they
are due.
By using Adobe InDesign’s page masters and
paragraph styles to create a standard layout,
formatting information becomes more focused on
creating the final piece with graphics from Adobe
Illustrator/Photoshop and AutoCAD as well as text
from Microsoft Word and Excel.
10
11Rose Walsh | Portfolio
Drake Haglan and Associates (DHA) has contracted
with me to provide proposal support services
(coordination, graphic design, and editing). As
the outside consultant, my first responsibility is to
maintain the firm’s brand.
Working closely with DHA’s Marketing Manager,
Lesley Corcores, we have published the firm’s first
Constant Contact email. I provided layout services in
Constant Contact, developed the megaphone icon,
and uploaded the email list from an Excel file.
I am also tasked with developing a project cut sheet.
*
©
D
E
C
CO
t
e
c
Shapes Collection. It can be used for either the front hour glass shape layer or the back full width layer.
PR
YOU CAN TOGGLE THESE
SHAPE LAYERS ON AND OFF.
1 32
“We bring Safety and
Risk Management
together to keep our
clients on the
right track.”
“We leverage multi-billion
dollar experience to
provide clients
exceptional ROI.”
“We embrace the triple
bottom line, People,
Planet and Profit, in our
every decision.”
Source: www.Skyline.com
For Dansure Incorporated, I develop layered graphics for three Skyline
3000R banner stands as a graphic designer to the firm’s marketing
consultant. The front piece is an hourglass shape which allows the back
graphic to show. The banner stands may be used individually or as a set. All
imagery was provided by Dansure.
12
13Rose Walsh | Portfolio
Presentation
Graphics
The challenge is to create a completed look that
matches the proposal while communicating technical
information. This is further challenged by the short
time frame (usually one week) in which to develop
the system.
By creating visual standards and graphics at the time
of the proposal, the look can be easily translated
to a large Adobe InDesign layout or standard
Microsoft PowerPoint file. The focus then becomes
communication by developing imagery such as
flowcharts and aerials with AutoCAD linework. The
boards (to the left) are 18 inches by 24 inches and are
easily scalable to a variety of sizes.
14
15Rose Walsh | Portfolio
Logos
brainenergy
In 2009, I worked with Rob Aragon to develop a logo for his (then)
new company. From his web site, “Aragon Solutions specializes in
managing infrastructure, conservation and development opportunities
for its clients.” Mr. Aragon wanted a logo which reflected a more
global outlook on sustainable development projects.
This school assignment was to develop a logo and package design for a
new energy drink.
To discover for whom the drink is designed, head to page 20.
In 2012, Scott Peters requested a logo to reflect a new service for his
landscaping company. The service provides regular maintenance on
landscape lighting.
This section includes logos from my independent graphic design work and school
assignments.
This school assignment was to design a logo and business system for a
new computer company which would build systems for the creative.
Leap is a creative’s computer company. The tagline is “Because the little
red fox leaps”. See the whole package on page 22.
16
17Rose Walsh | Portfolio
Ads
The challenge was to develop an ad template for
Nolte which could easily be adjusted to various
specifications such as size (full, half, quarter, business
card), black/white, and color.
The ads communicated Nolte’s message while
allowing me to quickly respond to requests.
Don’t get swept away by the new stormwater regulations.
We’ve got the solutions to your engineering needs.
We are CRWA’s preferred provider. Give us a call.
800.21NOLTE www.NOLTE.com
18
19Rose Walsh | Portfolio
Sustainable Solutions
for Civil Infrastructure
800.21Nolte  www.nolte.com  info@nolte.com
David Gibson needed a advertisement for his support
of a local non-profit. In his request, he asked that I use
the small glyph on his original business card. The issue
was he did not have the original art work.
Because I suspected this was a standard glyph
included in my font list, my process included visually
searching the lists. I was successful in my persistance
and developed this simple ad.
20
21Rose Walsh | Portfolio
Packaging
Ginko Biloba
Siberian Ginseng
Ashwagandha
BRAIN ENERGY
16 FL OZ
473 mL
Ginko Biloba
Siberian Ginseng
Ashwagandha
brainenergy4 PackSIDE PANEL & BACK OF CAN
Siberian Ginseng
ENERGY SUPPLEMENT
©2009GeekBeverageCompany
CannedundertheauthorityoftheGeekBeverageCompany,
1701-ATrekStreet,Star,CA91701,USA
Not recommended for
children, pregnant or
nursing Humans, Xyrilians
and Wookies, or those
sensitive to caffeine.
Contains Four Sixteen Ounce Cans
brainenergy
©2009 Geek Beverage Company
Canned under the authority of the
Geek Beverage Company,
1701-A Trek Street, Star, CA 91701, USA
Not recommended for
children, pregnant
or nursing Humans,
Xyrilians and
Wookies, or those
sensitive to
caffeine.
PREMIUM FRONT PANEL & CAN
Ginko Biloba
Siberian Ginseng
Ashwagandha
Caffeine
BRAIN ENERGY
16 FL OZ
473 mL
Ginko Biloba
Siberian Ginseng
Ashwagandha
Caffiene
brainenergy
4 Pack
In this school assignment, the class was challenged to create
an energy drink package design including an upscale version
of the same drink. The design must consider package design
parameters such as shelf impact, brand presence, and
legibility.
After exploring the current and potential designs, I hit on
the idea that there is no energy drink for the geeks of the
world. To fully understand their needs, I researched the
geek culture. I found that geeks celebrate their geekness.
Unlike nerds, geeks understand human interaction and seek
it through their chosen geek field.
Geek Juice is infused with brain-enhancing supplements.
The premium drink, Geek Shot2
, has caffeine. Both drinks
would be marketed to intellectuals who need to stay up all
night researching, gaming, or blogging. The background
is a schematic design of a logic board. In the foreground,
the glowing light of “Geek Juice” resembles a monitor in
the dark. This design is different from the cans around it as
geeks don’t need to be rock stars or monsters.
Relevance:
This project was completely outside of my
comfort zone. At the time, I knew nothing
of energy drinks and their marketplace. By
throwing myself into the research, I was able
to design a product which had never before
been seen.
This project helped me to solidify my
process as a designer and reminds me that
knowledge will always bring a solution.
22
23Rose Walsh | Portfolio
System
For this school project, I was challenged to create a
full system for a computer company geared toward
the creative. The system had no limit on cost.
Leap is a creative’s computer company. The tagline
is “Because the little red fox leaps”. The system
includes the logo, packaging, marketing materials,
toolkit, and stationary.
24
25Rose Walsh | Portfolio
RoseWalshPortfolio_2015

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RoseWalshPortfolio_2015

  • 2. Thank you... for taking the time to review my portfolio. For each project, I work hard to either blend with the existing brand or design a thoughtful, individual piece. Contents Contact: Rose Walsh 916.768.3972 daisygirl.rose@gmail.com www.linkedin.com/in/rosewalsh247 Postcards. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Layout . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Presentation Graphics. . . . . . . . . . . . . . . . . . . . . . . . . . . 13 Logos. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 Ads. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 Packaging . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 System. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23
  • 3. 4 5Rose Walsh | Portfolio Postcards When Nolte’s graphic designer left the firm, I was tasked with continuing Nolte’s quirky postcard brand. The imagery would intrigue the audience to ask the question, “Why would an engineering firm put a picture of a basset hound with his ears flapping in the fan on the front of their postcard?” Nolte’s clients would turn over the card to read our message and, occasionally, put them on their refrigerators. BLOWN AWAY.001 S.1029.08a SMT BND LTD NCR SCR RMR SLC
  • 4. 6 7Rose Walsh | Portfolio CHERRY ON TOP.001 S.0625.08a SMT BND LTD NCR SCR RMR SLC MANITOU SPRINGS.001 S.1009.06a SMT BND LTD NCR SCR RMR SLC The above image was developed for a postcard about a combined art show for William Ishmael and Meech Miyagi at the Blue Line Gallery. I worked at blending the two images on the left to best represent the show’s title “Spirit and Form”. Spirit and Form Source: William Ishmael Source: Meech Miyagi
  • 5. 8 9Rose Walsh | Portfolio Layout The challenge of producing (designing, writing, editing) a proposal is in the coordination of writers, short timeframe, and fitting all of the requested information into a page limited document. Most requests arrive less than three weeks before they are due. By using Adobe InDesign’s page masters and paragraph styles to create a standard layout, formatting information becomes more focused on creating the final piece with graphics from Adobe Illustrator/Photoshop and AutoCAD as well as text from Microsoft Word and Excel.
  • 6. 10 11Rose Walsh | Portfolio Drake Haglan and Associates (DHA) has contracted with me to provide proposal support services (coordination, graphic design, and editing). As the outside consultant, my first responsibility is to maintain the firm’s brand. Working closely with DHA’s Marketing Manager, Lesley Corcores, we have published the firm’s first Constant Contact email. I provided layout services in Constant Contact, developed the megaphone icon, and uploaded the email list from an Excel file. I am also tasked with developing a project cut sheet. * © D E C CO t e c Shapes Collection. It can be used for either the front hour glass shape layer or the back full width layer. PR YOU CAN TOGGLE THESE SHAPE LAYERS ON AND OFF. 1 32 “We bring Safety and Risk Management together to keep our clients on the right track.” “We leverage multi-billion dollar experience to provide clients exceptional ROI.” “We embrace the triple bottom line, People, Planet and Profit, in our every decision.” Source: www.Skyline.com For Dansure Incorporated, I develop layered graphics for three Skyline 3000R banner stands as a graphic designer to the firm’s marketing consultant. The front piece is an hourglass shape which allows the back graphic to show. The banner stands may be used individually or as a set. All imagery was provided by Dansure.
  • 7. 12 13Rose Walsh | Portfolio Presentation Graphics The challenge is to create a completed look that matches the proposal while communicating technical information. This is further challenged by the short time frame (usually one week) in which to develop the system. By creating visual standards and graphics at the time of the proposal, the look can be easily translated to a large Adobe InDesign layout or standard Microsoft PowerPoint file. The focus then becomes communication by developing imagery such as flowcharts and aerials with AutoCAD linework. The boards (to the left) are 18 inches by 24 inches and are easily scalable to a variety of sizes.
  • 8. 14 15Rose Walsh | Portfolio Logos brainenergy In 2009, I worked with Rob Aragon to develop a logo for his (then) new company. From his web site, “Aragon Solutions specializes in managing infrastructure, conservation and development opportunities for its clients.” Mr. Aragon wanted a logo which reflected a more global outlook on sustainable development projects. This school assignment was to develop a logo and package design for a new energy drink. To discover for whom the drink is designed, head to page 20. In 2012, Scott Peters requested a logo to reflect a new service for his landscaping company. The service provides regular maintenance on landscape lighting. This section includes logos from my independent graphic design work and school assignments. This school assignment was to design a logo and business system for a new computer company which would build systems for the creative. Leap is a creative’s computer company. The tagline is “Because the little red fox leaps”. See the whole package on page 22.
  • 9. 16 17Rose Walsh | Portfolio Ads The challenge was to develop an ad template for Nolte which could easily be adjusted to various specifications such as size (full, half, quarter, business card), black/white, and color. The ads communicated Nolte’s message while allowing me to quickly respond to requests. Don’t get swept away by the new stormwater regulations. We’ve got the solutions to your engineering needs. We are CRWA’s preferred provider. Give us a call. 800.21NOLTE www.NOLTE.com
  • 10. 18 19Rose Walsh | Portfolio Sustainable Solutions for Civil Infrastructure 800.21Nolte  www.nolte.com  info@nolte.com David Gibson needed a advertisement for his support of a local non-profit. In his request, he asked that I use the small glyph on his original business card. The issue was he did not have the original art work. Because I suspected this was a standard glyph included in my font list, my process included visually searching the lists. I was successful in my persistance and developed this simple ad.
  • 11. 20 21Rose Walsh | Portfolio Packaging Ginko Biloba Siberian Ginseng Ashwagandha BRAIN ENERGY 16 FL OZ 473 mL Ginko Biloba Siberian Ginseng Ashwagandha brainenergy4 PackSIDE PANEL & BACK OF CAN Siberian Ginseng ENERGY SUPPLEMENT ©2009GeekBeverageCompany CannedundertheauthorityoftheGeekBeverageCompany, 1701-ATrekStreet,Star,CA91701,USA Not recommended for children, pregnant or nursing Humans, Xyrilians and Wookies, or those sensitive to caffeine. Contains Four Sixteen Ounce Cans brainenergy ©2009 Geek Beverage Company Canned under the authority of the Geek Beverage Company, 1701-A Trek Street, Star, CA 91701, USA Not recommended for children, pregnant or nursing Humans, Xyrilians and Wookies, or those sensitive to caffeine. PREMIUM FRONT PANEL & CAN Ginko Biloba Siberian Ginseng Ashwagandha Caffeine BRAIN ENERGY 16 FL OZ 473 mL Ginko Biloba Siberian Ginseng Ashwagandha Caffiene brainenergy 4 Pack In this school assignment, the class was challenged to create an energy drink package design including an upscale version of the same drink. The design must consider package design parameters such as shelf impact, brand presence, and legibility. After exploring the current and potential designs, I hit on the idea that there is no energy drink for the geeks of the world. To fully understand their needs, I researched the geek culture. I found that geeks celebrate their geekness. Unlike nerds, geeks understand human interaction and seek it through their chosen geek field. Geek Juice is infused with brain-enhancing supplements. The premium drink, Geek Shot2 , has caffeine. Both drinks would be marketed to intellectuals who need to stay up all night researching, gaming, or blogging. The background is a schematic design of a logic board. In the foreground, the glowing light of “Geek Juice” resembles a monitor in the dark. This design is different from the cans around it as geeks don’t need to be rock stars or monsters. Relevance: This project was completely outside of my comfort zone. At the time, I knew nothing of energy drinks and their marketplace. By throwing myself into the research, I was able to design a product which had never before been seen. This project helped me to solidify my process as a designer and reminds me that knowledge will always bring a solution.
  • 12. 22 23Rose Walsh | Portfolio System For this school project, I was challenged to create a full system for a computer company geared toward the creative. The system had no limit on cost. Leap is a creative’s computer company. The tagline is “Because the little red fox leaps”. The system includes the logo, packaging, marketing materials, toolkit, and stationary.
  • 13. 24 25Rose Walsh | Portfolio