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Synopsis
Canadean’s, Spirits in Malaysia to 2016: Databook contains detailed historic and
forecast Spirits consumption analysis, segmented at a category level. It provides
year on year growth figures for the different types of Spirits available in Malaysia, as
well as volume data based on price segments and alcoholic strength. This report
reviews the latest industry trends both for overall products as well as leading
market players, which makes it an essential tool for companies active across the
Malaysia alcoholic drinks value chain and for new players considering entering the
market.
Summary
This report is the result of Canadean’s extensive market research covering the
Spirits category in Malaysia. It provides detailed historic and forecast consumption
volume and values, at channel level. Spirits in Malaysia to 2016: Databook provides
a top-level overview and detailed insight into the operating environment of the
Spirits category in Malaysia
Scopre
- Overview of the Spirits category in Malaysia
- Analysis on consumption of the Spirits category in Malaysia, by volume, value,
brands and channels
- Provides detailed historic and forecast data on the off-premise and on-premise
consumption of the Spirits category in Malaysia
- Historic and forecast consumption value of the Spirits category in Malaysia by

2. alcoholic strength and by price segments
Table of contents:
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 This report provides 2011 actual sales; while forecasts are provided for 2012 -
2016.
1.3 Summary Methodology
2 Malaysia Spirits Market Overview
2.1 Market Dynamics by Volume
2.1.1 Overall Spirits Consumption, 2006-16
2.1.2 Per-capita Spirits consumption, 2006-16
2.1.3 Overall Spirits Market Growth Dynamics by Volume
2.1.4 Spirits Consumption by Category, 2006-16
2.1.5 Spirits Consumption - Trends and Forecasts
2.1.6 Malaysia Spirits Consumption by Price Segment, 2006-16
2.1.7 Malaysia Spirits Consumption by Alcoholic Strength, 2006-16
2.1.8 Spirits distribution - Off and On-premise Trade, 2006-16
2.1.9 Overall Off-premise Spirits Consumption by Category, 2006-16
2.1.10 Overall On-premise Spirits Consumption by Category, 2006-16
3 Appendix
3.1 Methodology
3.2 About Canadean
3.3 Disclaimer
List of Figures
List of Tables are also include.
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