Facebook Global Strategy & Growth
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Facebook's global strategy involves standardizing its social media platform to provide a uniform user experience worldwide, while also customizing locally for different regions and their needs. It pursues strategic alliances and acquisitions to gain new capabilities, expand into new markets, and maintain its competitive advantages. Going forward, Facebook will need to continue evolving its strategies to address challenges like regulatory issues and long-term sustainability, while shifting towards innovative new technologies and markets to support future growth.
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Facebook Global Strategy & Growth
- 2. Global Strategy & Strategic Alliances
- 3. Facebook Inc. Founded 2004 Mark Zuckerberg, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz & Chris Hughes Menlo Park, USA GIVE PEOPLE THE POWER TO SHAREAND MAKE THE WORLD MORE OPEN AND CONNECTEDWorld’s Largest Social Media Network
- 5. 1.5 B 700 M900 M2 in 3 400 M
- 6. 56 Locations 995 New Positions
- 8. Standardisation Provides Competitive Advantage Uniform User Experience & Product Offerings Global Accessibility World as Single Entity Scale & Scope Economies Global Brand Awareness Connect People Around the World BENEFITS Enables Rapid Growth
- 9. Levitt Competitive advantage in cost & effectiveness Product may be standardised Branding, positioning & promotion need to reflect local conditions Tailor global marketing concepts to meet specific needs
- 10. Customisation
- 11. Customisation LOCALISED IN +140 LANGUAGES ADAPTING TO EU REGULATION ISSUES ADAPTING TO LOW INTERNET ACCESSIBILITY ADAPTING TO DIFFICULT MARKETS BALANCE BETWEEN PRODUCT UNIVERSALITY AND LOCAL MARKET PARTICULARITIES RECOMMENDATION: WHAT ABOUT LOCAL CUSTOMISATION ON A FUNCTIONALITY BASIS?
- 14. Information & Measurement Company DATA ANALYTICS EXPERTISE Data Analytics Expertise ADVANCED MARKETING INSIGHTS & CAMPAIGN OPTIMISATION Future Focused Industry Knowledge
- 15. Connecting 2/3 of the World without Internet Access ACCESS TO WIDER POTENTIAL MARKET Facebook-Led Non-Profit Organisation Multinational Tech Partnerships NOKIA OPERA MEDIATEK ERICSSON SAMSUNG QUALCOMM
- 16. Opportunities UNITE WITH OTHER TECH GIANTS TACKLE CHINA W/ XIAOMI IMPROVE, TARGET & MEASURE CAMPAIGNS THROUGH DATA PARTNERSHIPS
- 18. Acquisitions A KEY TO FACEBOOK’S GROWTH & SUCCESS IMPROVED VALUE PROOPOSITION MOBILE TECHNOLOGY CAPABILITIES PHOTOGRAPHY PLATFORM DEVELOPMENT ADVERTISING PLATFORM CONSOLIDATION EXPANSION INTO NEW CAPABILTIES 2010 2011 2012 2013 2014
- 19. Acquisitions BEFORE AFTER Targeting New & Upcoming Companies Capture Best Talent Dissolution of Target Company Identities Acquire Popular Services $19B User Base Expansion $1B Drive User Engagement Drive Market Share & Maintain Target Company Identity EVOLVING ACQUISITION STRATEGY OVER TIME
- 20. Strategic Weaknesses WEAKNESSES OUR RECOMMENDATION Maintain & Evolve Current Successful Strategy Shift Towards New, More Innovative Markets & Trends Risk of Cannibalisation Long Term Sustainability? Regulatory Challenges & Privacy Issues
- 21. Future Focused ACQUISITIONS VISIONIS GONNA BE THE NEXT PLATFORM – Mark Zuckerberg Shift Towards New Markets Oculus Rift Capabilities Focus on New Features Increased Competitive Capabilities
- 22. Conclusion Facebook is the global market leader in social media Global product offering in which users can create their own unique experience Evolving growth strategy as they advance in their brand lifecycle Focussed on the future of building a more connected world
- 23. Questions?
Editor's Notes
- Can anybody tell me what this is? What if I told you that you all actually now what this is? What if I told you most of you likely use this every day?
- The answer… …is Facebook. And today we are going to discuss the…
- World’s largest social media network, comprising of multiple products we know and love. Facebook now affects billions of users across the world Company has grown to this massive scale due to both organic and inorganic means Organic – rapid adoption of platform & internal expansion of services/products within Facebook Inorganic – acquisition of many apps/products/technologies to enable new competencies and capabilties
- 56 Locations across the world Currently looking to hire ~995 people across NA, LATAM, EMEA & APAC
- Enabled them to grow drastically Competitive advantage Uniform experience Can access anywhere and everywhere View the world as a single entity Lower costs due to scale and scope economies Brand is known everywhere Connect people around the world with others
- Adopting a standardised strategy provides a competitive advantage in cost and effectiveness The global product is standardised, the branding, positioning and promotion may need to reflect local conditions,Not an either or scenario(can do both)( so a visual that it doesn’t have to be one or the other with regard to standardisation and customisation) not whether or not to go global, but how to tailor the global marketing concept to meet specific needs
- About Yahoo Technology company Known for web portal, search engine Yahoo! search What is the alliance? Advertising partnership settle patent claims extend and expand distribution agreements. ‘Social Bar’ Advantages for FB Yahoo!’s premium content and reach
- About Nielson Co American global information and measurement company What is the alliance - Provide better insight and information to marketers around the world - Opportunity to understand and improve current and future campaigns Advantages for Facebook NIELSEN’S expertise in data analysis
- About Internet Org connect the 2/3 of the world that doesn’t have internet access. What is the alliance Facebook led Technology leaders Non-profit Local communities Advantages for FB Access to more users Opportunity to help others
- http://uk.businessinsider.com/zuckerbergs-3-5-and-10-year-facebook-plan-2014-10?r=US&IR=T http://www.ibtimes.co.in/facebook-discusses-investment-possibility-chinese-smartphone-maker-xiaomi-620189
- Source: http://www.investopedia.com/articles/investing/021115/facebooks-most-important-acquisitions.asp
- http://sproutsocial.com/insights/5-instagram-stats/ + all my other sources in google doc
- http://www.forbes.com/sites/andygreenberg/2014/02/21/whatsapp-comes-under-new-scrutiny-for-privacy-policy-encryption-gaffs/ http://www.theverge.com/2014/4/10/5601878/ftc-issues-stern-privacy-warning-to-facebook-whatsapp Facebook - The Whatsapp Acquisition. Mar2014, p1-20. 20p. (Marketline case study) Other sources: Google Doc !
- A bet on future strategic markets Thinking further than mobile A way to compete with top competitor Google Goal: To become a major video host and to keep users on the platform Great ressource for advertising Stepping on competitor Youtube’s territory http://blogs.wsj.com/digits/2015/01/08/facebook-acquires-video-compression-startup-quickfire/ Move Over, Glass: With Oculus Acquisition, Facebook Out-Googles Google.Forbes.com. 3/25/2014, p1-1. 1p. 1 Color Photograph