Ronn Torossian the founder and CEO of 5WPR lends insights into getting the most PR bang for your Nonprofit’s budget buck with these three simple and tested tips for improving your organizations PR ROI.

1. BIG PR RESULTS ON NONPROFIT BUDGETS

2. So you have a grassroots charity organization, and you are
trying to make enough money just to keep doing what you
are doing…and to free you up to do more and do it better.
That’s outstanding. Good for you! But you don’t know how
to get there, what to do next…or what to do first for that
matter. Everyone says you need to have money to make
money, but you don’t. All you have is a strong desire to do
some good. Ronn Torossian understands, and he wants to
offer some inexpensive PR suggestions that are anything but
cheap.

3. STEP 1 – STOP WASTING TIME ON SOCIAL MEDIA

4. You have probably been told that social media is an
awesome way to develop your nonprofit team. Well, that’s
completely true. However, there’s a strong possibility you
are using it wrong…or at least not utilizing social media to
its fullest potential. One of the most important steps in any
social media campaign is campaign management. You need
to be able to keep track of all the topics and trends that
matter to your organization. You can’t do this alone.
Fortunately, there are several top social media tools to help
you save time and keep all your work properly organized.

5. STEP 2 – BE STRATEGICALLY SOCIAL

6. The internet may seem like an endless morass of random
facts and interactions (it is) but your use of the internet need
not be. Strategic interactions on blog posts, news articles,
and social media will cost you nothing but time and allow
you to “brand” yourself in the social media sphere. Because
people have an inborn tendency to categorize information,
this sort of focused branding is integral to your success.

7. STEP 3 – ON TOPIC ORIGINAL CONTENT

8. If you are not already a consistent voice on a subject related
to your organization, you need to be. And here I’m not
talking about writing ABOUT your organization. I’m talking
about writing on the subject of your organization. For
example, if you want to raise money for Alzheimer’s
research, you need to become a consistent and trusted
voice on that topic. Part of becoming the solution to a
problem is being recognized in the marketplace as part of
that solution. Also, when you have a solid portfolio of
content behind your byline, it gives your press releases
much-needed punch.

9. Most importantly, don’t wait for something to happen. If
you want to make it to the next level, you have to make it
happen. Give people enough reasons to pay attention, and
they won’t be able to look away.