Entrepreneurship revolves about reinventing the wheel, as unpopular as it seems. đ€· Thinking outside the box and developing a solution that is as near as possible to perfection is pricy and time-consuming. In my opinion, your USP doesnât have to be genius but good enough. For what itâs worth, weâre living in a reality where the race revolves around solving a problem slightly better than the next solution. But if you zoom out and see how you can niche down - thatâs where the true potential lies.