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MEASURING MONOGRAPHS Ronald Snijder,
25 November 2016
ABOUT ME
Who am I?
Ronald Snijder, 46, married to Dorien,
one daughter: Charlotte
What do I do?
Data architect – UWV (4 days/week)
Technical Coordinator – OAPEN Foundation (1 day/week)
External PhD candidate – CWTS (5 nights/week)
THE RESEARCH: MEASURING MONOGRAPHS
How to measure the impact of
open access on monographs?
Open access: freely available online
Monographs: main publication form in
Humanities, Social Sciences
Impact:
1. Usage – downloads, user groups
2. Economic sustainability – sales
3. Citations, altmetrics
 Main ‘laboratory’: OAPEN Library
(www.oapen.org)
MY RESULTS SO FAR
Several aspects:
Economic sustainability
It’s all about the money
Enhancing usage
Improving open access infrastructure
Impact
Most interesting for CWTS?
Remember: OA book impact =
1. usage
2. citations
ECONOMIC SUSTAINABILITY
Open access does not enhance nor diminish
sales – number of copies sold of OA group
vs. control group
Conclusion: OA is no threat, but this model is
not enhancing sustainability. Conform other
research: OAPEN-NL [1], OAPEN-UK [2],
Amsterdam Univ. Press [3]
The Influence of Open Access on Monograph Sales :
The experience at Amsterdam University Press -
LOGOS: The Journal of the World Book Community,
2014-11
 DOI: 10.1163/1878-4712-11112047
 DOI: http://dx.doi.org/10.6084/m9.figshare.1190939
ENHANCE IMPACT: DISSEMINATION CHANNELS
OAPEN Library usage, by channel:
website: 27%
direct download: 73%
No influence from user group,
infrastructure; book language, subject.
Conclusion: put your metadata in the
user’s systems.
Modes of access : the influence of dissemination
channels on the use of open access monographs –
Information Research, 2014-09
• http://www.informationr.net/ir/19-3/paper638.html
IMPACT AFFECTED BY OPEN LICENSES?
Licenses in the OAPEN Library:
Free to read
Free to share (Creative Commons)
Compare the collection before and after DOAB
introduction. Be mindful of subject, language.
Conclusion: DOAB, not CC license has large
positive influence on usage
Better Sharing Through Licenses? Measuring the Influence of
Creative Commons Licenses on the Usage of Open Access
Monographs - Journal of Librarianship and Scholarly
Communication, 2015-03-10
• DOI: 10.7710/2162-3309.1187
Free to read
Open license:
free to share
OAPEN Library Directory of
OA Books
CAN WE MEASURE TYPES OF USERS?
Bibliometrics for books don’t function well.
Categorize users: Academic, Non profit,
Government, Business, General public
(probably), Unknown.
Method to quantify scientific and social
relevance. Also: look at usage patterns.
Measuring monographs: A quantitative method to
assess scientific impact and societal relevance –
First Monday, 2013-05
 DOI: 10.5210/fm.v18i5.4250
OA: MORE USE IN DEVELOPING COUNTRIES?
Compare freely available books to
control group. There is a huge digital
divide between developing and
developed countries.
OA: higher usage by developing
countries.
Do developing countries profit from free books? :
Discovery and online usage in developed and
developing countries compared – Journal of
Electronic Publishing, 2013-11
 DOI: 10.3998/3336451.0016.103
MORE CITATIONS/ALTMETRICS FOR OA BOOKS?
Compare tweets and citations of OA
group vs. control group. All books are
published (online) for at least 5 years.
Small positive effect of OA on citations,
no effect on tweets. Larger influence by
subject and language. Weak correlation
between citations and tweets.
Revisiting an Open Access monograph experiment:
measuring citations and tweets five years later –
Scientometrics, 2016
• DOI: 10.1007/s11192-016-2160-6
DETECT USAGE PATTERNS WITH SNA
Current research:
Finding clusters of users with social
network analysis tools. OA = no user
registration.
Clusters based on book language (non-
English), or subjects such as immigration,
film & media or Southeast Asia. User
countries are sometimes relevant: non-
English books, Southeast Asia.
Tool: NodeXL
CLUSTER BOOKS USING NGRAMS AND SNA
Current research, in cooperation with
PhD student Curtin University: Alkim
Ozaygen
Automatically group books based on full
text. Possible goals: benchmarks,
keyword extraction.
Combining ngrams and social network
analysis: clusters. First results are
promising!
LOTS TO EXPLORE, WILL YOU JOIN ME?
Contact:
r.snijder@oapen.org
twitter.com/ronaldsnijder
orcid.org/0000-0001-9260-4941
REFERENCES
1. Ferwerda, E., Snijder, R., & Adema, J. (2013). OAPEN-NL - A project exploring
Open Access monograph publishing in the Netherlands, Final Report, The Hague.
Retrieved from http://oapen.org/download?type=export&export=oapen-nl-
final-report
2. Collins, E., & Milloy, C. (2016). OAPEN-UK final report: A five-year study into open
access monograph publishing in the humanities and social sciences. Retrieved from
http://oapen-uk.jiscebooks.org/files/2016/01/OAPEN-UK-final-report-single-
page-view.pdf
3. Snijder, R. (2010). The profits of free books: An experiment to measure the impact
of open access publishing. Learned Publishing, 23(4), 293–301.
http://doi.org/10.1087/20100403

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Measuring monographs

  • 1. MEASURING MONOGRAPHS Ronald Snijder, 25 November 2016
  • 2. ABOUT ME Who am I? Ronald Snijder, 46, married to Dorien, one daughter: Charlotte What do I do? Data architect – UWV (4 days/week) Technical Coordinator – OAPEN Foundation (1 day/week) External PhD candidate – CWTS (5 nights/week)
  • 3. THE RESEARCH: MEASURING MONOGRAPHS How to measure the impact of open access on monographs? Open access: freely available online Monographs: main publication form in Humanities, Social Sciences Impact: 1. Usage – downloads, user groups 2. Economic sustainability – sales 3. Citations, altmetrics  Main ‘laboratory’: OAPEN Library (www.oapen.org)
  • 4. MY RESULTS SO FAR Several aspects: Economic sustainability It’s all about the money Enhancing usage Improving open access infrastructure Impact Most interesting for CWTS? Remember: OA book impact = 1. usage 2. citations
  • 5. ECONOMIC SUSTAINABILITY Open access does not enhance nor diminish sales – number of copies sold of OA group vs. control group Conclusion: OA is no threat, but this model is not enhancing sustainability. Conform other research: OAPEN-NL [1], OAPEN-UK [2], Amsterdam Univ. Press [3] The Influence of Open Access on Monograph Sales : The experience at Amsterdam University Press - LOGOS: The Journal of the World Book Community, 2014-11  DOI: 10.1163/1878-4712-11112047  DOI: http://dx.doi.org/10.6084/m9.figshare.1190939
  • 6. ENHANCE IMPACT: DISSEMINATION CHANNELS OAPEN Library usage, by channel: website: 27% direct download: 73% No influence from user group, infrastructure; book language, subject. Conclusion: put your metadata in the user’s systems. Modes of access : the influence of dissemination channels on the use of open access monographs – Information Research, 2014-09 • http://www.informationr.net/ir/19-3/paper638.html
  • 7. IMPACT AFFECTED BY OPEN LICENSES? Licenses in the OAPEN Library: Free to read Free to share (Creative Commons) Compare the collection before and after DOAB introduction. Be mindful of subject, language. Conclusion: DOAB, not CC license has large positive influence on usage Better Sharing Through Licenses? Measuring the Influence of Creative Commons Licenses on the Usage of Open Access Monographs - Journal of Librarianship and Scholarly Communication, 2015-03-10 • DOI: 10.7710/2162-3309.1187 Free to read Open license: free to share OAPEN Library Directory of OA Books
  • 8. CAN WE MEASURE TYPES OF USERS? Bibliometrics for books don’t function well. Categorize users: Academic, Non profit, Government, Business, General public (probably), Unknown. Method to quantify scientific and social relevance. Also: look at usage patterns. Measuring monographs: A quantitative method to assess scientific impact and societal relevance – First Monday, 2013-05  DOI: 10.5210/fm.v18i5.4250
  • 9. OA: MORE USE IN DEVELOPING COUNTRIES? Compare freely available books to control group. There is a huge digital divide between developing and developed countries. OA: higher usage by developing countries. Do developing countries profit from free books? : Discovery and online usage in developed and developing countries compared – Journal of Electronic Publishing, 2013-11  DOI: 10.3998/3336451.0016.103
  • 10. MORE CITATIONS/ALTMETRICS FOR OA BOOKS? Compare tweets and citations of OA group vs. control group. All books are published (online) for at least 5 years. Small positive effect of OA on citations, no effect on tweets. Larger influence by subject and language. Weak correlation between citations and tweets. Revisiting an Open Access monograph experiment: measuring citations and tweets five years later – Scientometrics, 2016 • DOI: 10.1007/s11192-016-2160-6
  • 11. DETECT USAGE PATTERNS WITH SNA Current research: Finding clusters of users with social network analysis tools. OA = no user registration. Clusters based on book language (non- English), or subjects such as immigration, film & media or Southeast Asia. User countries are sometimes relevant: non- English books, Southeast Asia. Tool: NodeXL
  • 12. CLUSTER BOOKS USING NGRAMS AND SNA Current research, in cooperation with PhD student Curtin University: Alkim Ozaygen Automatically group books based on full text. Possible goals: benchmarks, keyword extraction. Combining ngrams and social network analysis: clusters. First results are promising!
  • 13. LOTS TO EXPLORE, WILL YOU JOIN ME? Contact: r.snijder@oapen.org twitter.com/ronaldsnijder orcid.org/0000-0001-9260-4941
  • 14. REFERENCES 1. Ferwerda, E., Snijder, R., & Adema, J. (2013). OAPEN-NL - A project exploring Open Access monograph publishing in the Netherlands, Final Report, The Hague. Retrieved from http://oapen.org/download?type=export&export=oapen-nl- final-report 2. Collins, E., & Milloy, C. (2016). OAPEN-UK final report: A five-year study into open access monograph publishing in the humanities and social sciences. Retrieved from http://oapen-uk.jiscebooks.org/files/2016/01/OAPEN-UK-final-report-single- page-view.pdf 3. Snijder, R. (2010). The profits of free books: An experiment to measure the impact of open access publishing. Learned Publishing, 23(4), 293–301. http://doi.org/10.1087/20100403