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Anesthesia & Social media

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Grand rounds at the University of Manitoba

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Anesthesia & Social media

  1. 1. @Ron_George#AnesGR Getting social… Anesthesia & Social Media Ronald B. George, MD FRCPC Professor - Dalhousie University rbgeorge@dal.ca
  2. 2. @Ron_George#AnesGR DISCLOSURE: I have no financial relationships with commercial support to disclose.
  3. 3. SOAP 2020 Halifax
  4. 4. @Ron_George#AnesGR Learning Objectives 1. Describe the platforms of social media necessary for Anesthesiologists to be engaged 2. Demonstrate the value of #socialmedia to Anesthesiogists 3. Highlight some tips for Anesthesiologists to get social !
  5. 5. @Ron_George#AnesGR Anesthesia Tweeters
  6. 6. @Ron_George #OAA3dc2017@Ron_George#AnesGR
  7. 7. @Ron_George#AnesGR
  8. 8. @Ron_George#AnesGR
  9. 9. @Ron_George #OAA3dc2017@Ron_George#AnesGR MedicineSocial
  10. 10. @Ron_George#AnesGR
  11. 11. @Ron_George#AnesGR
  12. 12. @Ron_George#AnesGR
  13. 13. @Ron_George#AnesGR Pew Research Center - pewinternet.org 68 35 29 24
  14. 14. @Ron_George#AnesGR Pew Research Center - pewinternet.org Twitter Users by Age 45% 32% 28% 14%
  15. 15. @Ron_George#AnesGR Facebook Instagram Twitter 29% 18% 10% 25% 21% 17% 46% 60% 74% Daily Weekly Less Often Daily Usage
  16. 16. @Ron_George #OAA3dc2017@Ron_George#AnesGR
  17. 17. @Ron_George #OAA3dc2017@Ron_George#AnesGR
  18. 18. @Ron_George#AnesGR Facebook Instagram Twitter Pintrest SnapChat WhatsApp Tumblr 0 40 80 120 160 Millions of users
  19. 19. @Ron_George#AnesGR
  20. 20. @Ron_George#AnesGR
  21. 21. @Ron_George#AnesGR @womenMDinAnesth
  22. 22. #OBAnes from @Dal_Anesthesia & @IWKHealthCentre, Member of @WFSAorg Committee #SAFET #AnesJC #hcldr #DalMedForward #SOAPAM2017 #UpstreamAnesthesia #CAS_SCA2017 4,5323,65725.9K
  23. 23. #OBAnes from @Dal_Anesthesia & @IWKHealthCentre, Member of @WFSAorg Committee #SAFET #AnesJC #hcldr #DalMedForward #SOAPAM2017 #UpstreamAnesthesia #CAS_SCA2017 4,5323,65725.9K
  24. 24. #OBAnes from @Dal_Anesthesia & @IWKHealthCentre, Member of @WFSAorg Committee #SAFET #AnesJC #hcldr #DalMedForward #SOAPAM2017 #UpstreamAnesthesia #CAS_SCA2017 4,5323,65725.9K
  25. 25. #OBAnes from @Dal_Anesthesia & @IWKHealthCentre, Member of @WFSAorg Committee #SAFET #AnesJC #hcldr #DalMedForward #SOAPAM2017 #UpstreamAnesthesia #CAS_SCA2017 4,5323,65725.9K
  26. 26. #OBAnes from @Dal_Anesthesia & @IWKHealthCentre, Member of @WFSAorg Committee #SAFET #AnesJC #hcldr #DalMedForward #SOAPAM2017 #UpstreamAnesthesia #CAS_SCA2017 4,5323,65725.9K
  27. 27. #OBAnes from @Dal_Anesthesia & @IWKHealthCentre, Member of @WFSAorg Committee #SAFET #AnesJC #hcldr #DalMedForward #SOAPAM2017 #UpstreamAnesthesia #CAS_SCA2017 4,5323,65725.9K
  28. 28. @Ron_George#AnesGR Diversity of opinion leads to higher quality work
  29. 29. @Ron_George#AnesGR
  30. 30. @Ron_George#AnesGR
  31. 31. @Ron_George #OAA3dc2017@Ron_George#AnesGR • Be original • 280 characters is the limit not target • Photos average a 35% boost in Retweets • Videos get a 28% boost • Including a number receives a 17% bump in retweets • Handles & Hashtags receive a 16% boost https://blog.twitter.com/2014/what-fuels-a-tweets-engagement
  32. 32. #
  33. 33. @Ron_George#AnesGR
  34. 34. @Ron_George #OAA3dc2017@Ron_George#AnesGR https://unionmetrics.com/blog/2010/04/understanding-twitter-reach-vs-exposure-with-tweetreach/
  35. 35. @Ron_George #OAA3dc2017@Ron_George#AnesGR Metcalfe's law …value of a network is proportional to the square of the number of connected users
  36. 36. @Ron_George #OAA3dc2017@Ron_George#AnesGR Value Number of People Critical Mass
  37. 37. @Ron_George#AnesGR Braithwaite, J. (2016). Implement Sci, 11(1), 19.
  38. 38. @Ron_George #OAA3dc2017@Ron_George#AnesGR Doctor A’s Twitter network Doctor B’s Twitter network
  39. 39. @Ron_George#AnesGR "Twitter is an underused means of journal communications" Neurocritical Care 2016 Dec 13
  40. 40. Medical Journal Editor in Chief John Q Public #AnesJC
  41. 41. @Ron_George#AnesGR
  42. 42. @Ron_George #OAA3dc2017@Ron_George#AnesGR Allen et al. PLoS One 2013;8(7)
  43. 43. @Ron_George #OAA3dc2017@Ron_George#AnesGR Allen et al. PLoS One 2013;8(7)
  44. 44. @Ron_George #OAA3dc2017@Ron_George#AnesGR Baan CC. Transplantation 2017;101:8–10. 3×
  45. 45. @Ron_George #OAA3dc2017@Ron_George#AnesGR Eysenbach G. JMIR 2011;13(4)
  46. 46. @Ron_George#AnesGR Xia F, et al (2016) PLoS ONE 11(12)
  47. 47. @Ron_George#AnesGR
  48. 48. @Ron_George #OAA3dc2017@Ron_George#AnesGR
  49. 49. @Ron_George #OAA3dc2017@Ron_George#AnesGR
  50. 50. @Ron_George#AnesGR
  51. 51. Cabrera et al. J Grad Med Ed: 2017;9:421-425.
  52. 52. @Ron_George #OAA3dc2017@Ron_George#AnesGR #Anesthesia
  53. 53. @Ron_George #OAA3dc2017@Ron_George#AnesGR
  54. 54. @Ron_George#AnesGR
  55. 55. @Ron_George#AnesGR
  56. 56. @Ron_George#AnesGR
  57. 57. @Ron_George#AnesGR • Connection • Stimulation • Validation • Contribution • Extension
  58. 58. @Ron_George#AnesGR #1 Tips for the #Anesthesiologist
  59. 59. @Ron_George#AnesGR #1 Tips for the #Anesthesiologist
  60. 60. @Ron_George#AnesGR #2 Tips for the #Anesthesiologist
  61. 61. @Ron_George#AnesGR #3 Tips for the #Anesthesiologist
  62. 62. @Ron_George#AnesGR #4 Tips for the #Anesthesiologist
  63. 63. @Ron_George#AnesGR #5 Tips for the #Anesthesiologist
  64. 64. @Ron_George#AnesGR #5 Tips for the #Anesthesiologist
  65. 65. @Ron_George#AnesGR #5 Tips for the #Anesthesiologist
  66. 66. @Ron_George#AnesGR #5 Tips for the #Anesthesiologist
  67. 67. Be civil to all, sociable to many, familiar with few, friend to one, enemy to none

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