Marketing Strategies for Chiropractors How to acquire more patients using online advertising & mobile marketing. Need Patients? We'll help you reach & acquire more local patients for your practice using the power of online advertising and mobile marketing! Through tested and proven SEO, social, mobile and online marketing strategies, we will get you more customers calling and walking through your doors. Get a jump start on your competition and download our free report that outlines the marketing strategies & techniques that we'll use to help you acquire more patients. Give us a call today for a free consultation and we’ll show you exactly how our marketing strategies will help you reach more patients and skyrocket revenue for your practice!

1. Marketing Strategies for Chiropractors
How to acquire more patients using online advertising & mobile marketing.

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Brought to you by: LocalBizHelp.ca
Contents
Importance of Having a Proper Website ………………………. Page 3
Capitalizing on Mobile Marketing …………….………………… Page 5
Social Media Trends …………………………………………….. Page 7
Lead Generation vs SEO ………………………….……………. Page 9
Final Thoughts …..……………………………………………….. Page 11

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Importance of Having a Proper Website
Your website is an extension of your practice and represents your attention
to detail and quality of work. It should also be one of the main sources of
new patients for your practice. The look, feel and layout of your website will
ultimately determine its effectiveness.
Some of the most important components of your website are:
 Its overall design and layout.
 The presence and location of “contact us” forms.
 Patient testimonials.
 Links to your social media profiles.
 Pictures of you and your practice.
The overall design and layout of your site is important because you want it
to be as easy as possible for your website visitors to find the information
that they are searching for.
Your website design doesn’t have to be “award-winning” by any means, but
it should definitely be professional and easy on the eyes. One thing to keep
in mind when choosing colors or a layout for your website is to try and
convey the same look and feel you would like visitors to have if they were
to walk into your practice.
In addition to your phone number, having “contact us” forms in multiple
locations on your website makes it easy for visitors to get in touch with you.
You should always have a “contact us” form on your homepage above the
fold. “Above the fold” simply means that visitors can see it as soon as they
reach your website and they do not have to scroll down to find it.

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It should go without saying, but you should also have a “contact us” form on
your “contact us” page. It’s also a good idea to have a “contact us” form in
the footer section of your website. The footer section will appear on every
page of your website and will assure that visitors will have a way to contact
you regardless of which page they are browsing at the time.
Having testimonials from previous satisfied patients will help boost your
credibility and put potential new patients at ease when thinking of
scheduling an appointment with you. You can have an entire page
dedicated to testimonials, but it also helps to have a few on your homepage
and/or in the footer section of your website.
Having pictures to go along with patient testimonials is a great idea, and
having video testimonials would be the best way to go, if possible.
Placing links on your website to your various social media profiles gives
potential patients the opportunity to read what others have to say about
your practice.
It also provides you with a way to keep your current patients up to date with
important news and information about you and your practice.
Having pictures of yourself and your practice posted on your website helps
remove some of the “mental barriers” that new patients may have when
walking into your practice for the first time.
The feeling of familiarity can help put a new patient at ease when dealing
with a potentially stressful and uneasy situation for them.

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Capitalizing on Mobile Marketing
In today’s world almost every industry is becoming more “mobile friendly”
because of the huge increase in tablet and smart phone usage. The
medical industry is no different.
Almost 50% of your current website visitors are browsing on their mobile
device. Practices that have a mobile friendly website are much more likely
to convert these visitors into patients.
Consider these statistics for just a second:
 29% of US households own tablets, up from 5% in 2011.
 64.7% of US consumers own smart phones.
 70% of mobile searches are followed up with an action within 1 hour.
 The average mobile phone owner looks at his or her phone 150 times
per day.
 The average text message is read within 15 minutes of being
received.
The statistics above should be enough to show you that the world is
moving towards the use of mobile devices and as a chiropractor you are
going to need to move with it.
If someone browses your website on their mobile phone and they have to
pinch and scroll to find the information that they need, chances are they’re
going to leave your site and find one of your competitors that have a more
“mobile friendly site”.
Your mobile website shouldn’t be an exact clone of your current website, it
should only contain the most important and necessary information that
someone may need in order to get in touch with you and find your practice.

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You should include some of the important information that we mentioned
above, but it should be in a much more compressed and faster loading
format.
Having a “mobile friendly” version of your website is one of the easiest
ways for you to have an advantage over your competitors and should not
be overlooked.

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Social Media Trends
As we mentioned above, social media gives you the opportunity to keep
current patients up to date with important news articles and information
about you and your practice.
It also gives potential new patients an opportunity to read what others have
to say about you and your practice and to witness how you interact with
others.
There are a wide range of social media sites and it’s important to keep in
mind that you don’t need to have a presence on all of them. Some of the
most popular and the sites we recommend that you do have a presence on
are Facebook, Twitter, YouTube, and LinkedIn.
Being active across these networks is critical. A social media profile that
hasn’t been active in a month or two is not going to generate any
interaction. You don’t need to post daily, but posting once or twice a week
is a good idea.
It’s well known that one of the components within the Google search
algorithm is the presence of active social media profiles. Having links on
your website to your various social media profiles will help boost your
website rankings not only within Google, but with the other search engines
like Yahoo and Bing as well.
Having a Facebook page for your practice will also give you access to one
of the biggest opportunities of generating new patients, the Facebook Ads
Platform.

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Facebook has over 1 billion users and their ads platform will allow you to
target demographics of your choice. You can target based on location, age
range, income level, or a combination of all three.
There are also ways in which you can target certain groups and people that
have “liked” specific other pages.
We can help you hone in on a specific target audience and with a budget
as low as $5-$10 per day, you could see a significant increase in new
patients for your practice.

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Lead Generation vs. SEO
Search engine optimization (SEO) is vital to the success of your website
and its ability to generate new patients for your practice. It can be a very
meticulous and oftentimes it can be a frustrating process if you’re unfamiliar
with it.
There are many different factors that affect your websites rankings within
the search engines. Some of them have to do with the content that you
post, how you post it, and how often you post it. Some of them also have to
do with where else your content is posted online other than your website
and exactly how it’s posted there.
Improper search engine optimization can lead to penalties from Google and
the other search engines which can essentially blacklist you from their
rankings and be a potential deathblow to your practice. You should never
rely on inexperienced or unproven companies or individuals to perform your
SEO.
Proper search engine optimization can cost into the thousands per month
and sometimes take a few months in order to see results. Any companies
or individuals that promise you first page rankings, fast results, or cheap
SEO should raise a red flag.
We offer search engine optimization services and can provide you with
references and examples of other companies whose website rankings
we’ve helped improve.
We also offer lead generation services if you feel more comfortable paying
per lead rather than paying for search engine optimization. We use a

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combination of our own websites, Facebook ads, and pay-per-click
marketing to generate potential new patient leads for your practice.
There are no upfront costs with our lead generation services and the leads
that we provide you with are exclusive, meaning that we do not sell them to
other practices and you won’t have to compete with other local
chiropractors.
Please contact us with any questions that you have regarding search
engine optimization or our lead generation services.

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Final Thoughts
This report was meant to be an introduction to some of the ways that you
can generate new patients for your practice and we hope that you found it
informative.
If you have questions regarding any of the information in this report, would
like more information about exactly how we can help you reach more
potential new patients, or would like to see some samples of our work,
please contact us via the information below.
Ron Richardson
855.432.6762
LocalBizHelp44@gmail.com