1. MUNmm-11
Refresh your world
Roksolana Zelinska

2. Content
o History
o Logo
o Brand
o Mission
o Vision
o Visual Brand Identity
o Pepsico
o Brand strategy
o Sources

3. History
oPepsi was first introduced as
"Brad's Drink" in New Bern,
North Carolina, United States,
in 1898 by Caleb Bradham, who
made it at his home where the
drink was sold. It was later
labeled Pepsi Cola, named
after the digestive enzyme
pepsin and kola nuts used in the
recipe. Bradham sought to
create a fountain drink that
was delicious and would aid in
digestion and boost energy.

4. Logo
o Chosen to commemorate
the wars of America.
oThe undulating
movement in the Pepsi
logo and ensures
freshness.
oRed logo replaced with
a blue logo because of
similarities with Coca-
Cola.

5. Brand
From its humble beginnings
over a century ago, Pepsi-Cola
has grown to become one of
the best-known, most-loved
products throughout the
world. Today, the company
continues to innovate, creating
new products, new flavors and
new packages in varying shapes
and sizes to meet the growing
demand for convenience and
healthier choices. Pepsi is
constantly on the lookout for
ways to ensure their
consumers get the products
they want, when they want
them and where they want

6. Mission
Our mission is to be the
world's premier consumer
products company focused
on convenient foods and
beverages. We seek to
produce financial rewards
to investors as we provide
opportunities for growth
and enrichment to our
employees, our business
partners and the
communities in which we
operate. And in everything
we do, we strive for
honesty, fairness and
integrity.

7. Vision
Our vision is put into
action through programs
and a focus on
environmental
stewardship, activities to
benefit society, and a
commitment to build
shareholder value by
making PepsiCo a truly
sustainable company.

8. Visual brand
o With the new font used
in the Pepsi logo Pepsi
wants to create a
sharper, hipper look
o The simplicity in the
Pepsi logo will radiate it
accessible and
affordable for everyone.

9. PepsiCo
At PepsiCo, we believe
being a responsible
corporate citizen is not
only the right thing to do,
but the right thing to do
for our business.

10. Brand Strategy
o Pepsi wants be
young, fresh and
trendy look to
persuade young
people to drink Pepsi.
o Pepsi also wants to
achieve success
through social media
to raise awareness

11. sources
www.pepsi.com
http://bertrams.net/2010/08/social-media-
marketing-de-visie-van-pepsi/
http://en.wikipedia.org/wiki/Pepsi#Niche_mar
keting
 http://nl.wikipedia.org/wiki/PepsiCo
 http://nl.wikipedia.org/wiki/Pepsi
 http://www.pepsi.nl/overpepsi/
http://wiki.answers.com/Q/What_is_vision_st
atement_of_Pepsi_Co
 http://www.oppapers.com/essays/Pepsi-
Vision-And-Mission/225562
 http://www.woutervolkeri.nl/2010/01/wat-is-
uw-merkbelofte/
 http://www.logoblog.org/pepsi_logo.php
 http://925.nl/archief/2009/02/16/pepsi-heeft-
een-nieuw-logo-en-het-kostte-12-miljard-dollar

12. THANK YOU FOR
ATTENTION!
Roksolana Zelinska