PPT on Mountain dew product

1. Punyashlok Ahilyadevi Holkar
Solapur University, Solapur
SUBJECT : ADVERTISEMENT ON MOUNTAIN
DEW
Special Guidance by Dr.Rashmi Datar Mam

2. Presented by…
 SOURABH S. PATIL
 RUSHIKESH D. KULKARNI
 ROHAN N. RANSUBHE
 DINESH N. KAMBLE
 MUKTAR A. MULANI
 KEDARNATH R. UMADI

4. Mountain Dew currently referred and
styled as Mountain Dew is of American
origins. It is a soft drink and is associated
with beverage industry. Mountain Dew was
introduced in the year 1940 by Ally and
Barney Hartman. In the year 1964,production
rights and brand Mountain Dew was acquired
by PepsiCo from Tip Corporation. It occupies
6.7% of US market share related to
carbonated soft drinks.

5. • Mountain Dew is carbonated soft drink brand
produced & owned by PepsiCo.
• The original formula was invented in 1940 by
Tennessee beverage bottlers, Barney & Ally
Hartman.
• United State of America (USA) was origined the
product Mountain Dew.
• It has been associated with several games and
events as part of its promotional strategy like ESPN
games in the year 2005.

6. HRITHIK ROSHAN appointed as Brand
ambassador. For Mountain Dew the actor
resonates well with Mountain Dew’s
philosophy & exemplifies its “Can Do”
attitude, the company said.
Good Old Mountain Dew is its popular
tune and has been recorded by artists like
Willie Nelson and Grandpa Jones. This jingle
has been used in several ad campaigns.
Christian Rapper KJ-52 and is all about the
singer’s fascination for Mountain Dew.

7. • ‘Dar Ke Aage Jeet Hai’
• ‘Risk Utha Naam Bana’
• ‘Naam Bante Hai Risk Se’
This Mountain Dew tagline is used
whenever we are short of the courage to
do a task.

8. The target market for Mountain Dew is
primarily 18 years old males, who embrace
excitement, adventure & fun. The vision is to
ensure appeal among current 20-39 years
olds.

9. Mountain Dew has acquired an
international presence as its products are
available in most countries of the world like
United states, India, Canada, United Kingdom,
Philippines, Singapore, Australia, New
Zealand, Germany and Malaysia. It is
continuously improving itself because of its
R&D facilities that have a latest technological
advantage for improvisation. Mountain Dew
has a strong and widespread distribution
network because of its owner PepsiCo.

10.  Quantity Price
 2.25 LITRE 90Rs
 1.5 LITRE 76Rs
 1 LITRE 58Rs
 500 ML 38Rs
 300 ML 28Rs
 CAN 300 Ml 29Rs
 CAN 250 Ml 28Rs
 250ML (Glass Bottle) 19Rs

11.  Leave your fears behind, do work fearless
 Believe in yourself, take on your challenges,
dig deep within yourself to conquer fears
 If you don’t challenges yourself, you will
never realize what you can become.
 Life is about creating branding yourself.