Here is the small presentation covering different topics of digital marketing as well as few client insight. For any Query visit www.pasayinvento.com

1. Digital Marketing
Presentation for
-By Pasay Invento

2. We have been working with 120+ brands over last 4 years.
One thread that runs through all our work is that we come to the table with bold, innovative ideas and the ability to put
an effective team around their execution no matter what geography or industry.
We are believers that great marketing and branding work need not be propped up by massive research projects. Our
approach is to get a quick understanding of your business, its objectives, important trends and the competitive
universe, and then launch into developing masterful work.
Creative or strategic services need to work at the same pace as business. Today it is all about speed. Deliberate, smart
and quick is “where it’s at”.
Our relations run deep with partners and their brands become ours. We generally don’t pitch much business as most of
our work comes from word of mouth because it is the quality and the impact and not the quantity of the work that
matters to us, truly.
Preface

3. Ways for Digital
Marketing
Inorganic
● Adwards :
I. Google
II. Facebook
III. Instagram
Organic
● Search Engine Optimization
(On page/off page)
● YouTube Marketing
● Posting on different
platforms
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4. Social Media Marketing and Inbound Marketing
● Social Media Marketing –
● As of today, anyone with a social media account has
themselves a permanent seat at a marketing table.
Social Media Works because most buyers base their
decisions online authenticity and popularity of their
option. We help you use it like a magnet to draw
costumers into the buyer’s cycle.
● Our Social Media Marketing services are all about
winning your target audience's loyalty - and not just for
a single post or a campaign. We constantly evolve our
approach, experimenting and grabbing audiences
attention with fresh designs and content. With us, you
will be anything but ordinary for your target audiences.
● Inbound Marketing –
● Inbound Marketing Provides the integration of content
marketing, lead generation and email marketing. The
power of the integration is that various activities are
coordinated together. Effective inbound marketing is
focused on customer’s success. We can help your
business grow revenues, by helping your costumers get
information they want, so they choose your brand.
• Lead Generation
• Data Analysis
• Costumer Insights
• Email Tracking
• Market Automation
• Conversion Rate Optimization (CRO)
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5. Search Engine Optimization
Search engines like Google do two things:
1) Crawl the web to compile a database of web pages they find.
2) Give users a list of web pages, ranked by relevance.
When you make a query in a search engine, it combs through its vast database of web pages to deliver a search engine
results page (SERP) with web pages ranked by relevance and popularity. The more relevant a result, the higher it ranks,
the more people click on it … and the more traffic goes to that website.
Search Engines Deliver Up To 64% Of All Web Traffic.
SEO Can Deliver High-Value Leads.
SEO Inserts You Into The Buying Cycle.
Your Opportunities Are Expanding.
The Halo Effect OR The Earned Media.
SEO Traffic Beats Paid Ads.

6. 6

7. Google
It’s the place where everything happens…
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8. ● Search Engine Optimization
On Page – Website Changes according to google norms, SEO friendly content.
High density content.
Off Page – Backlink, Page submission, directory submission etc
● Google Adwards
We prefer Display ads as they are efficient. We can target few apps for display ads.
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9. In our case creating different blogs will surely result into a great SEO position.
Making special posts for google, creating images to rank ourself.
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10. Facebook
It’s the place where everyone is…
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11. ● Facebook Posting
Informative post, Customer review post, product selling post, posts related to
any occasion, important days,taglines with hashtags go viral within no time.
● Facebook Adwards
Every single ad format
● Run a contest
we can run different contests like guessing the name of the recipe,name of the
brand, or which type of food is famous in which state, etc.
● Sharing Tip Of The Week
● Sharing facts using #DidYouKnow
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12. ● Facebook has come up as the best advertising platform in year 2017-18. We
can target people as per their age, religion, working style, lifestyle, their
social media behaviour etc
● We can target our different products to different people depending on their
current situation such as, if it is time for exam result we can show ads like If
you are confused about your future, then we can help you to get clear idea
about it.
● Running a video ad will be most effective.
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13. Instagram
Because everyone wants to look good here…
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14. ● Regular Posting
● Inorganic Promotion
● Tie up with influencers (actors, YouTubers)
● Tie up with restaurants
● Tie up with food bloggers
● Using correct hashtags to reach out to the people of same
interest.
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15. YouTube And Films
We don’t need to say anything here…
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16. ● Regular Posting
Product explanation
Client Testimonials
YouTube Ads
Indirect brand placement
Creating Short & sweet videos (e.g chitale bandhu, PNG and Sons)
In filming branding
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● YouTube is the most popular traffic generating medium as
of now, video viewers in India have increased rapidly in this
last year because of change in internet plans in India.
● Use of Hashtags to hammer our brand.

17. Twitter
Because it is trending…
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18. ● Its Fastest reach platform available for individuals as well as brands.
● It plays a vital role in image building.
● It establishes a connection on such a personal level which will help us to
increase our public relation.
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19. Pinterest & Quora
Because it’s the next big thing…
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20. ● Pinterest & Quora are right now turning into a new sensational informative
platform.
● People are trusting information on these platform as well as these platforms
play a vital role in traffic generation.
● People can just go on pinterest, search for the desired images and save them
or pin them.
● On quora, people can gather more information about your products,about
your image in the market and can get any answers by asking the questions.
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21. SMS and Whatsapp
Marketing
Because it is necessary…
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22. ● Everybody is on mobile today.
● Hence SMS marketing and WhatsApp marketing are influential
to let the audience know what you are doing.
● We can just share our latest offers through these platforms.
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23. Blogs
Because it shows the authenticity of your company…
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24. ● Writing blogs on various subjects related to our business, social cause,
donations which will apparently result in talking about our business will increase
the curiosity about our brand amongst people.
● Blogs show the authenticity of our company.
● We can post the blogs on various websites so that it will help us in marketing
our products more.
● More the blogs, more the popularity.
● Blogs will ultimately help us in SEO.
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25. Website
Because it is the representation of your company…
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26. ● Your website represents your company.
● Your website must be informative and attractive, so that it will show all your
products, your clients and all the information about your company at a glance.
● Instead of making changes in your current website, we will develop a
completely new website with a fresh interface.
● E-Commerce website will help your clients to shop the products of their choice
with the desired quantity at one click. They wont have to go to the shop/mall
personally and buy them. This will ultimately turn into increasing the turnover
of the company.
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27. Our process is easy
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first
Plan a DM strategy
We have to test different digital
marketing strategies to make the
most effective plan.
Create a follower base
This will be done by promoting
hard on first stage
second
Use our followers to
advertise us.
Word of mouth is the key for
these kind of products
third
Constant Updation
We have to be alert and updated
all the time to get the best out
of online promotion
last

28. Number Of Clients:
120+ (Branding and Digital Marketing)

29. DIGITAL MARKETING CAMPAIGNS

30. PILOT VISA
● Pilot Visa is a visa service provider company in Pune.
Their requirement was of the clients who want to go to Spain
for for Tomatina Festival.
● So we targeted most of the youth who want to travel, who
are travel bloggers and salaried people so that the ad
reaches to the desired people effectively.
● Attaching the screenshots of the campaign in the next 2
slides.
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31. PILOT VISA
Reach- 1,03,584
Amount spent-
5,824.
Campaigns-
Lead
Generation,
Post
Engagement.
Total leads- 163
Duration-1
month.

33. HAIR SOLUTIONS
● Hair Solutions specializes in non surgical hair replacement,
giving people the liberty of having a scalp full of healthy hair
instantly. They provide premium wigs hence the costing varies
from the market price.
● Our target were the men whose age range was from 30yrs to
60yrs which also includes unmarried men who are bald or who
think the product is necessary for them, who are in upper
middle class and elite class and are salaried or doing their own
business.
● Attaching the screenshots of the campaign in the next 2 slides.
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34. HAIR SOLUTIONS FB LEADS

35. Reach- 2,58,007
Amount spent- 13,135.
Campaign- Lead Generation,post engagement,video views,reach.
Total leads-324.
Duration-1 month.

36. SOMA VINE VILLAGE FB
Soma vine village is a winery with resort near Nasik, where
people come to enjoy and relax and for destination wedding.
● We could generate many leads from facebook here because
there was a wide audience from Nasik, Pune, Gujarat,Mumbai
who were looking for a getaway. It included families, groups of
young people, trips of the corporate people where they could
play some games and do group activities.
● Soma vine village is spacious so it is a best place for
destination weddings, pre-wedding photography happens
there. Hence we targeted the same audience.
Sharing the screenshot of FB Ads in the next slide.
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37. SOMA VINE VILLAGE FB
Reach-
14,66,058
Post
engagement-
55,102.
Video views-
3,87,159.

38. SOMA VINE VILLAGE GOOGLE
● Along with facebook, we ran google ads here.
The main competitor of Soma Vine Village was Sula
Wineyards which is in Nashik and is a well known brand.
● To compete with Sula, we discovered some keywords on
which we keep working- the famous keywords were,
Best wineyard in Nashik, Wine Resort In Nashik, soma
vineyards, sula wineyard resort,etc.
Attaching the screenshot of the google ads in the next slide.
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39. SOMA VINE VILLAGE GOOGLE
Google Ads-
Impressions-
7,49,491.
Amount spent-
22,322.

40. LET THE
INTERNET
WORK FOR
YOU

41. Connect
Bhagya Apt. 1st floor,
Opposite to Coronet Hotel,
Apte Road, Pune – 411005.
+91 – 8796409428
+91 – 8007048014
rohan@pasayinvento.com