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Digital marketing presentation

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Digital marketing presentation

  1. 1. Digital Marketing Presentation for -By Pasay Invento
  2. 2. We have been working with 120+ brands over last 4 years. One thread that runs through all our work is that we come to the table with bold, innovative ideas and the ability to put an effective team around their execution no matter what geography or industry. We are believers that great marketing and branding work need not be propped up by massive research projects. Our approach is to get a quick understanding of your business, its objectives, important trends and the competitive universe, and then launch into developing masterful work. Creative or strategic services need to work at the same pace as business. Today it is all about speed. Deliberate, smart and quick is “where it’s at”. Our relations run deep with partners and their brands become ours. We generally don’t pitch much business as most of our work comes from word of mouth because it is the quality and the impact and not the quantity of the work that matters to us, truly. Preface
  3. 3. Ways for Digital Marketing Inorganic ● Adwards : I. Google II. Facebook III. Instagram Organic ● Search Engine Optimization (On page/off page) ● YouTube Marketing ● Posting on different platforms 3
  4. 4. Social Media Marketing and Inbound Marketing ● Social Media Marketing – ● As of today, anyone with a social media account has themselves a permanent seat at a marketing table. Social Media Works because most buyers base their decisions online authenticity and popularity of their option. We help you use it like a magnet to draw costumers into the buyer’s cycle. ● Our Social Media Marketing services are all about winning your target audience's loyalty - and not just for a single post or a campaign. We constantly evolve our approach, experimenting and grabbing audiences attention with fresh designs and content. With us, you will be anything but ordinary for your target audiences. ● Inbound Marketing – ● Inbound Marketing Provides the integration of content marketing, lead generation and email marketing. The power of the integration is that various activities are coordinated together. Effective inbound marketing is focused on customer’s success. We can help your business grow revenues, by helping your costumers get information they want, so they choose your brand. • Lead Generation • Data Analysis • Costumer Insights • Email Tracking • Market Automation • Conversion Rate Optimization (CRO) 4
  5. 5. Search Engine Optimization Search engines like Google do two things: 1) Crawl the web to compile a database of web pages they find. 2) Give users a list of web pages, ranked by relevance. When you make a query in a search engine, it combs through its vast database of web pages to deliver a search engine results page (SERP) with web pages ranked by relevance and popularity. The more relevant a result, the higher it ranks, the more people click on it … and the more traffic goes to that website. Search Engines Deliver Up To 64% Of All Web Traffic. SEO Can Deliver High-Value Leads. SEO Inserts You Into The Buying Cycle. Your Opportunities Are Expanding. The Halo Effect OR The Earned Media. SEO Traffic Beats Paid Ads.
  6. 6. 6
  7. 7. Google It’s the place where everything happens… 1
  8. 8. ● Search Engine Optimization On Page – Website Changes according to google norms, SEO friendly content. High density content. Off Page – Backlink, Page submission, directory submission etc ● Google Adwards We prefer Display ads as they are efficient. We can target few apps for display ads. 8
  9. 9. In our case creating different blogs will surely result into a great SEO position. Making special posts for google, creating images to rank ourself. 9
  10. 10. Facebook It’s the place where everyone is… 2
  11. 11. ● Facebook Posting Informative post, Customer review post, product selling post, posts related to any occasion, important days,taglines with hashtags go viral within no time. ● Facebook Adwards Every single ad format ● Run a contest we can run different contests like guessing the name of the recipe,name of the brand, or which type of food is famous in which state, etc. ● Sharing Tip Of The Week ● Sharing facts using #DidYouKnow 11
  12. 12. ● Facebook has come up as the best advertising platform in year 2017-18. We can target people as per their age, religion, working style, lifestyle, their social media behaviour etc ● We can target our different products to different people depending on their current situation such as, if it is time for exam result we can show ads like If you are confused about your future, then we can help you to get clear idea about it. ● Running a video ad will be most effective. 12
  13. 13. Instagram Because everyone wants to look good here… 3
  14. 14. ● Regular Posting ● Inorganic Promotion ● Tie up with influencers (actors, YouTubers) ● Tie up with restaurants ● Tie up with food bloggers ● Using correct hashtags to reach out to the people of same interest. 14
  15. 15. YouTube And Films We don’t need to say anything here… 4
  16. 16. ● Regular Posting Product explanation Client Testimonials YouTube Ads Indirect brand placement Creating Short & sweet videos (e.g chitale bandhu, PNG and Sons) In filming branding 16 ● YouTube is the most popular traffic generating medium as of now, video viewers in India have increased rapidly in this last year because of change in internet plans in India. ● Use of Hashtags to hammer our brand.
  17. 17. Twitter Because it is trending… 5
  18. 18. ● Its Fastest reach platform available for individuals as well as brands. ● It plays a vital role in image building. ● It establishes a connection on such a personal level which will help us to increase our public relation. 18
  19. 19. Pinterest & Quora Because it’s the next big thing… 6
  20. 20. ● Pinterest & Quora are right now turning into a new sensational informative platform. ● People are trusting information on these platform as well as these platforms play a vital role in traffic generation. ● People can just go on pinterest, search for the desired images and save them or pin them. ● On quora, people can gather more information about your products,about your image in the market and can get any answers by asking the questions. 20
  21. 21. SMS and Whatsapp Marketing Because it is necessary… 7
  22. 22. ● Everybody is on mobile today. ● Hence SMS marketing and WhatsApp marketing are influential to let the audience know what you are doing. ● We can just share our latest offers through these platforms. 22
  23. 23. Blogs Because it shows the authenticity of your company… 8
  24. 24. ● Writing blogs on various subjects related to our business, social cause, donations which will apparently result in talking about our business will increase the curiosity about our brand amongst people. ● Blogs show the authenticity of our company. ● We can post the blogs on various websites so that it will help us in marketing our products more. ● More the blogs, more the popularity. ● Blogs will ultimately help us in SEO. 24
  25. 25. Website Because it is the representation of your company… 9
  26. 26. ● Your website represents your company. ● Your website must be informative and attractive, so that it will show all your products, your clients and all the information about your company at a glance. ● Instead of making changes in your current website, we will develop a completely new website with a fresh interface. ● E-Commerce website will help your clients to shop the products of their choice with the desired quantity at one click. They wont have to go to the shop/mall personally and buy them. This will ultimately turn into increasing the turnover of the company. 26
  27. 27. Our process is easy 27 first Plan a DM strategy We have to test different digital marketing strategies to make the most effective plan. Create a follower base This will be done by promoting hard on first stage second Use our followers to advertise us. Word of mouth is the key for these kind of products third Constant Updation We have to be alert and updated all the time to get the best out of online promotion last
  28. 28. Number Of Clients: 120+ (Branding and Digital Marketing)
  30. 30. PILOT VISA ● Pilot Visa is a visa service provider company in Pune. Their requirement was of the clients who want to go to Spain for for Tomatina Festival. ● So we targeted most of the youth who want to travel, who are travel bloggers and salaried people so that the ad reaches to the desired people effectively. ● Attaching the screenshots of the campaign in the next 2 slides. 30
  31. 31. PILOT VISA Reach- 1,03,584 Amount spent- 5,824. Campaigns- Lead Generation, Post Engagement. Total leads- 163 Duration-1 month.
  32. 32. HAIR SOLUTIONS ● Hair Solutions specializes in non surgical hair replacement, giving people the liberty of having a scalp full of healthy hair instantly. They provide premium wigs hence the costing varies from the market price. ● Our target were the men whose age range was from 30yrs to 60yrs which also includes unmarried men who are bald or who think the product is necessary for them, who are in upper middle class and elite class and are salaried or doing their own business. ● Attaching the screenshots of the campaign in the next 2 slides. 33
  34. 34. Reach- 2,58,007 Amount spent- 13,135. Campaign- Lead Generation,post engagement,video views,reach. Total leads-324. Duration-1 month.
  35. 35. SOMA VINE VILLAGE FB Soma vine village is a winery with resort near Nasik, where people come to enjoy and relax and for destination wedding. ● We could generate many leads from facebook here because there was a wide audience from Nasik, Pune, Gujarat,Mumbai who were looking for a getaway. It included families, groups of young people, trips of the corporate people where they could play some games and do group activities. ● Soma vine village is spacious so it is a best place for destination weddings, pre-wedding photography happens there. Hence we targeted the same audience. Sharing the screenshot of FB Ads in the next slide. 36
  36. 36. SOMA VINE VILLAGE FB Reach- 14,66,058 Post engagement- 55,102. Video views- 3,87,159.
  37. 37. SOMA VINE VILLAGE GOOGLE ● Along with facebook, we ran google ads here. The main competitor of Soma Vine Village was Sula Wineyards which is in Nashik and is a well known brand. ● To compete with Sula, we discovered some keywords on which we keep working- the famous keywords were, Best wineyard in Nashik, Wine Resort In Nashik, soma vineyards, sula wineyard resort,etc. Attaching the screenshot of the google ads in the next slide. 38
  38. 38. SOMA VINE VILLAGE GOOGLE Google Ads- Impressions- 7,49,491. Amount spent- 22,322.
  40. 40. Connect Bhagya Apt. 1st floor, Opposite to Coronet Hotel, Apte Road, Pune – 411005. +91 – 8796409428 +91 – 8007048014 rohan@pasayinvento.com