Profuomo is a family-owned Italian menswear brand founded in 1934 that produces high-quality shirts, ties, knitwear, belts, scarves, and accessories. The company aims to combine impeccable craftsmanship using the finest materials with stylish contemporary designs at an excellent value. Profuomo has two flagship stores in Amsterdam and Rotterdam and sells to over 500 retailers across Northern Europe. The company prioritizes social and environmental responsibility in its production and aims to be a leader in sustainable fashion.

3. Please allow us to introduce ourselves.
We are Profuomo, suppliers of gentlemen´s
shirts and accessories since 1934.
Profuomo is a family-owned business founded
in 1934 by Heinz Michaelis, a tailor with a clear
vision. Heinz wanted to make high quality clothing
produced with special care and attention given to
every stage of the design and production process.
Everything from the raw material to the final
stitches should be chosen and applied with
consideration and deliberation.
The products we make today are inspired by the
same philosophy that Heinz introduced back in
1934, with the benefit of the knowledge and
expertise accumulated by three generations of the
same family.
As you’d expect from a family-run Italian design collection,
the way we approach our collections hasn’t changed since
we started in 1934. We still use the finest raw materials
we can find and we work with the best Italian weavers.
However, our manufacturing techniques have moved
with the times. We combine the methods and traditions that
have served us for generations with the latest technologies
available. With one eye on the past and the other on the
future, we can ensure we continue to make the highest
quality products possible.
History
Craftsmanship

4. A typical Profuomo customer is a
business professional, aged between
25 and 55, who is conscious about his
appearance. He is interested in style
and wants to dress appropriately. A
sophisticated urbanite, he appreciates
beauty but also value.
Our playing field is the northern
European market. We firmly
believe that our products would be
appreciated in other parts of the
world, however, we’re very happy
where we are for the moment.
We specialize in elegant products
that our audience will enjoy: shirts,
knitwear, ties, belts, scarves, plus
other accessories. We aim to sell
exclusively stylish products that
combine impeccable quality and
great value.
Department Stores
- De Bijenkorf
- Galeria Inno
- Breuninger
- Kastner & Öhler
- Globus
Chains
- The Society Shop
- Only for Men
- Peek & Cloppenburg
- Anson’s
- Follestad
- Pohland
- Gerzon (airport shops)
- Reischmann
- Wohrl
- Sinnleffers
- Deleye
Independent Retail
- Voorwinden
- Gentlemen
- Blijdesteijn
- Breitling
- Charisma
- Holmens Herr
- Acou
- Adonis
- Wellens
- Lenders
Current CustomersOur Position
While we generally prefer to think outside the box, we recognise
that following convention does occasionally have its advantages.
Therefore, we’d like to start by giving you an idea of our market
and the people who appreciate our brand.
Currently more than 500 doors and partners sell the Profuomo brand,
the vast majority in the mid to high-end sector of the market. Below
we proudly present a small selection of our customers.

5. 10 REASONS FOR BUYING
Northern European
efficiency.
Excellent
value
AAA
Strong stock service
on seasonal products
Italian-inspired
collections
COMPANY PROFIT RETAIL SERVICES
High mark-upTriple A Rating at
Dun & Bradstreet
1EURO
YOUR STORE
€
PRE PRICEDRRP
Webportal
- Easy B2B portal Acces
- Fast track recording 24/7
- Continuous sell-out analyses
Shop floor ready
- Products are pre-priced RRP
- EDI supported
“Heritage and Style
- The finest Italian design
- The best craftsmanship
- High quality standards
Never out of stock
Shirts, Knitwear, Ties,
Belts, Accessories
€€€
Merchandising and planning
Slow and Fast moving management
Strong vertical integration solutions
like VMI & consignment
1
2 3
4
5
6 7
8
9
10
PRODUCT
Northern European
efficiency.
Excellent
value
AAA
Strong stock service
on seasonal products
Italian-inspired
collections
COMPANY PROFIT RETAIL SERVICES
High mark-upTriple A Rating at
Dun & Bradstreet
1EURO
YOUR STORE
€
PRE PRICEDRRP
Webportal
- Easy B2B portal Acces
- Fast track recording 24/7
- Continuous sell-out analyses
Shop floor ready
- Products are pre-priced RRP
- EDI supported
“Heritage and Style
- The finest Italian design
- The best craftsmanship
- High quality standards
Never out of stock
Shirts, Knitwear, Ties,
Belts, Accessories
€€€
Merchandising and planning
Slow and Fast moving management
Strong vertical integration solutions
like VMI & consignment
1
2 3
4
5
6 7
8
9
10
PRODUCT

6. What Profuomo stands for
Only Style
Profuomo offers a rich brand experience rooted in product
expertise and excellence. We strive to offer the ultimate
combination of style and value, complemented by
the occasional twist.
We make them look and feel great, and provide
them with reliable, stylish products.
‘‘Our brand personality is free-spirited,
optimistic, energetic, non-conformist,
unconventional and flirty.’’
‘‘Our DNA is European,
contemporary and expierenced’’
“We look carefully at customers’
needs and desires”

7. The Labels Originale is our no-nonsense collection.
A collection designed with a twist,
leaving it a cut above the rest.

8. Sky Blue, a collection designed to impress.
Made from the finest fabrics from the best
Italian weavers and craftsmen.
The Informalist is where classic meets
casual and comfort meets style.
For men who respect tradition but want to
express themselves in a way that reflects their
confidence and personality.

9. The details
MAKE THE DIFFERENCE

10. SHIRTS
Every size has a unique cut to ensure a
perfect fit for every customer.
Our shirts come in three fits: super slim fit,
slim fit & regular fit. Slim fit is by far the most
popular, yet thanks to the different body cut
per size, the fit remains commercial.
We use shank fastened Ascolite buttons that
are heat sealed and secured. Thanks to this
technique, our buttons never fall off and are
easier to open and close. All our buttons are
stitched with chicken feet, just like the grand
old Italian shirtmakers used to do it.
NON IRON
All Originale shirts are non-
iron (thanks to a treatment
of liquid ammonia and
moist cure), with the
exception of the stretch,
print and linen shirts.
The Originale shirts are
mid-level priced
THE COLLECTION
Originale is our no-
nonsense collection.
A collection designed with
a twist, leaving it a cut
above the rest.

11. COLLARS
Our luxurious shirts have
removable collarbones
to give the collar more
structure.
We employ high quality
interlining in our collars for
a softer touch.
STITCHING
We use 8 stitches per cm to
create quality garments that
feel as good as they look.
COLLARS
Our luxurious shirts have
removable collarbones
to give the collar more
structure.
We employ high quality
interlining in our collars for
a softer touch.
STITCHING
We use 8 stitches per cm to
create quality garments that
feel as good as they look.
ULTIMATE DRESS
COLLECTION
Sky Blue, a collection
designed to impress.
Made from the finest
fabrics from the best Italian
weavers and craftsmen.
CRAFTSMANSHIP
Co-branding with the finest
Italian mills including Albini,
Thomas Mason & Canclini.
This means our products
are made in one the best
shirt factories in Europe, if
not the world.
THE CASUAL
COLLECTION
The Informalist is where
classic meets casual and
comfort meets style.
For men who respect
tradition but want to
express themselves in
a way that reflects their
confidence and personality.
CRAFTSMANSHIP
Co-branding with the best
Italian mills like Albini,
Thomas Mason & Canclini.
European production in
one the best shirt factories
available.

12. FABRIC We exclusively use two
ply fabrics in our shirts, these have
a higher yarn count, making the
material stronger, softer and easy
to fall in love with.
FIT Choose regular for a more
comfortable fit to enjoy more space,
or a slim fit for a more fashionable
look.
COLLAR No matter whether you want
to wear a tie or not, a jacket or not, or
what knot takes your fancy, we have
the perfect collar for whatever you
wish.
CUFF Whether you prefer single
or double, all our cuffs come in our
signature Italian round style.
01.
02.
03.
04.
01
02
04
03
A guide for finding
the perfect white shirt for
any and every occasion

14. Ties
The very first product Profuomo launched
way back in 1934. The fabrics are hand-
picked in the beautiful Italian city of Como
and made in the southern part of the
country. Almost all of our ties are made of
silk and have a woolen interlining that adds a
rich feel to the material.
Originale ties are the real business deal, and
include our more outspoken ties as well.
The tie width is always in line with current
fashion trends.
Sky Blue is for the genuine tie aficionado.
This collection represents the very best ties
available, including 3-fold & 7-fold ties.
Informalist boasts the slimmest ties and a
wide range of different fabrics including
cotton/silk and wool/silk blends.
Knitwear
We use the very finest materials for our
knitwear collection: merino from Tollegno, rich
pima cotton and beautiful blends including
wool/cashmere, and wool/cotton. V-necks,
O-necks, cardigans and mock-zips form the
foundation of our collection, while in terms of
patterns, we keep it simple by only offering
solids. The fit is commercial but slim.

15. Belts
Only the best Italian organic leather is used to
make Profuomo belts. Many are adapted with
vegetable tanning, an old technique that uses
plants to provide the colouring.
All our belts are adjustable, except the
braided belts, and with products boasting
calf leather and beautiful side- and hand-
polishing, we provide a great value premium
collection. The vast majority of the collection
consists of never out of stock products.
Scarves
Our scarves cover three out of the four seasons
- however, with Northern European weather
this probably extends to the whole year.
For spring our trans-seasonal scarves are
made from lightweight fabrics like cotton,
linen and modal to make sure that no matter
whether customers are motivated by fashion,
or purely practical reasons, they can always
pick the perfect scarf.
As the leaves fall in autumn, the materials
for our scarves turn to light wool, cotton and
modal. In the last couple of years these type
of scarves have evolved into a strong and
commercially important collection.
During winter, wool in all sorts of patterns
and colours are used in different weights to
keep everyone wrapped up warm.

16. Accessories are never an afterthought at Profuomo.
We give them nothing less than our full attention
- for example, pocket squares are delivered
in a nice presentation box.
‘‘The details make the difference’’ Our gloves always have natural fabric
lining like wool or cashmere.
Our braces are made with European elastic straps
and enhanced with leather details.

17. As you would expect, we have a dedicated product
specialist for each of our product groups. Every product
manager is completely focused and fully dedicated
to providing our customers with the best possible
products in his or her field.
Furthermore, as a family-owned company, we do
not have any shareholders demanding higher profit
margins, therefore we can keep our costs low.
These two advantages allows us to achieve our goal of
providing customers with the perfect combination of
style and value.
The Fashion LAB

18. The Flagship Stores
Profuomo believes that when it comes to retail environments, men like a clear product overview
and a good balance between experience and convenience. This is the philosophy we implement
in our stores. Product groups are clearly categorized to give a quick overview of the entire store.
Rich materials, combined with presentation mannequins in the store and windows, show off
Profuomo’s DNA and exudes our stylish flavour.
The success of our retail approach is shown in our sales figures. Despite challenging market
conditions, we have been able to increase our turnover with double-digit growth year after year.
You can find the first Profuomo flagship store on
P.C. Hooftstraat in Amsterdam, one of the most
luxurious shopping avenues in the world.
The second Profuomo flagship store is located on
Meent, a premium retail location in the heart
of Rotterdam.

19. We do everything with our customers in mind, both instore and online. In April 2015 we launched
our webshop, a showcase to give our customers the full brand experience and the opportunity to
peruse our full product range. Our webshop represents a platform where we can share product
photos and information, as well as real time stock levels with our partners.
For the last two years we have enriched our site with an online magazine. This blog is the starting
point of our content strategy. We talk about subjects that interest us, but keep the focus firmly
on our products. Of course, all content is shared with our customers via Facebook, Instagram,
Pinterest and in our newsletters.
Profuomo Online

20. FW14
FW13
SS14
The Profuomo Look
From 2013 onwards our goal has been to focus on communication - as a product specialist this
will always be an important priority for us. Besides talking about our products, we also wanted to
share more of our DNA with our customers and provide a clear flavour of the brand. We found our
inspiration in a venerable Dutch tradition: paintings. Now we make our own ‘paintings’ for each
forthcoming season. These images balance creativity and artistry with our no-nonsense philosophy.
The focus remains firmly on our products, ensuring that Profuomo will always be in style.
SS15
FW15

21. Social responsibility is equally as important for us as making
elegant products. Our goal is to develop products that
are sustainable for everyone involved in the manufacturing
process, as well as the person who will wear them. In our
quest to develop and produce attractive, sustainable
collections we focus on the following four areas:
Social Compliancy
We want our products to be made in factories with good
working conditions. We are strongly against child labour and
work exclusively with manufacturers who offer employees
a good wage, a clean and safe working environment and
reasonable working hours. We actively participate in the
Business Social Compliancy Initiative (BSCI) to improve
working conditions throughout our supply chain and beyond.
All Profuomo suppliers are regularly inspected by independent
agencies to ensure they comply with these standards.
Environmental Compliancy
Our goal is to ensure that all our products are made with
respect for people and the environment. Of course, we
adhere to EU standards (REACH) but as we always strive
for the very best, we have already surpassed these criteria
in many areas. We have compiled a list of materials and
chemicals than cannot - either totally or above a certain
level – be present in our products. All of our producers must
adhere to this restricted substance list, and to ensure they do,
our products are regularly tested by independent agencies.
Ethical Compliancy
The origins of a product are just as important as its
manufacture – especially if it’s made from a natural material
like leather or wool. We aim for a totally transparent supply
chain, which also takes the wellbeing of the animal into
account.
Physical Compliancy
In addition to how our products are sourced and
produced (including the social conditions in which they are
manufactured), we also place a great value on the quality
of our products. However, quality can only be accurately
assessed once it has been clearly established what criteria
the products must meet. In addition to the tests referred
to above, our products are also subjected to physical tests
including colour fastness, tensile strength, shrinkage and fit.
All the standards for our products and supply chain are
documented in our Code of Conduct. This document
represents an integral part of our strategic vision for
the future.
Social Responsibility

22. PROFUOMO.COM