The most valuable use of AdWords for SEO is to research keywords. Keywords are the basis of any SEO campaign and even if you are an expert in your niche, you should always research keywords simply because users frequently search for quite unexpected keywords and keyphrases you as an expert will never think of. Needless to say, what matters most for high rankings is which keywords your target audience is searching for, not which keywords you as an expert think are most popular in a particular niche.

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2. • 10+ years professional SEO/SEM
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3. Great SEO Always Starts With Great Keyword Research

4. Google Analytics is an Unreliable Source

5. Google Keyword Planner

6. Monthly Trends With Keyword Planner

7. Google’s Keyword Tool is an Undependable Source

8. Monthly Trends in AdWords

9. Third Party Keyword Tools

10. Third Party Keyword Tools

11. Keywords vs. Search Queries

12. Target Keywords Geographically

13. Improve Your Click Through Rate (CTR) on Keywords

14. Optimizing Your Landing Page

15. Content Network Link Research

16. Link Prospects With Display Planner

17. Link Prospects With Display Planner

18. Content Network Content Research

19. Demographic Targeting

20. Link Exposure

21. Planning for Gold (Search Query Analysis)

22. AdWords - The SEO Litmus Test in Action

23. Using Paid & Organic Report in AdWords

24. Using Paid & Organic Report in AdWords

25. Avoid Cannibalization & Maximize ROI

26. Get Complete Analysis of Search Impression Share

27. Perform Combined PPC & SEO Keyword Research

28. Keywords With High Average Cost Per Click (CPC)

29. Keywords With A Large Number Of Impressions

30. High Quality Score, High Volume Keywords

31. Text Ad Copies

32. Banner Ad Performance

33. Destination URLs

34. Linking AdWords and Analytics

35. Multi-Channel Funnels for SEO/AdWords Conversions

36. Converted Clicks / Conversions

37. Conversion Value

38. Test Creatives in Sitelinks Extension

39. Double SERP Presence With Upgraded Sitelinks

40. Sitelinks Extension

41. Test Product Images in Shopping Results

43. Test Performance on Mobile Devices