Power Point Presentation-Public Affairs: "Team Coast Guard" and the partnership of activities and missions in support of the United States Coast Guard. Presented from a Public Affairs view with USCG Auxiliary Flotilla 1-7 activities, Photography and presentation by Roger Bazeley USCG Auxiliary Public Affairs Officer.

1. Public Affairs: “Team Coast Guard”
U.S. Coast Guard Auxiliary
Roger Bazeley
M.S.T.M, M.S.I.D., C.T.S.M., C.H.S.R.M
USCG AUXILLARY PUBLIC AFFAIRS
FSO-PA Flotilla 1-7 District 11N California USA

2.  The USCG Auxiliary, created by and act of Congress in 1939 --- is the
civilian non-military volunteer component of the Coast Guard in all
of its missions except military and law enforcement actions
 Our “stakeholders” are the people we serve and the people we
work with in the performance of our duties from Vessel Inspections
and Safe Boating Education to incident response participation.
 Our members contribute in educating our local communities about
boating safety and provide vessel exams to owners that have
contributed to the prevention of boating injuries and saving lives.
U.S. Coast Guard Auxiliary History

3.  Public Education - teaching courses on boating safety,
navigation, and seamanship to recreational boaters
 Vessel Safety Checks - giving free safety checks to
recreational boats , commercial fishing vessels, and
passenger ferries
 Operations and Support – providing the Coast Guard
assistance in program areas such as computer
operations, radio watch standing, publications, public
affairs, and maritime operation missions.
U.S. Coast Guard Auxiliary Missions

4.  Marine Environmental Protection - promoting clean
waterways through marine pollution awareness programs
that help to recognize, protect, and assess the environment.
 Recruiting - building a stronger Coast Guard team by
promoting awareness of career opportunities for service
 Advanced Mission Training - in Patrols, Search & Rescue,
Navigation, Weather, Seamanship, Boat Facility
Coxswain/Crew Qualification, Communications, Incident
Response and Command Center Team, and Public Affairs.
U.S. Coast Guard Auxiliary Missions

5.  Positive Public Affairs
Communications Strategy
reinforces the USCG and
USCG Auxiliary Mission
Statement:
The Mission is The USCG Brand

6.  The recognition and respect of our USCG and USCG
Auxiliary “Stakeholders” through accurate and clear
communications and information is a key priority.
 Our “stakeholders” are the people we serve and the
people we work with in the performance of our duties
from Vessel Inspections and Safe Boating Education to
incident response participation.
 Our actions, words, “proper uniform image”, and the
performance of duty impact public perception.
Recognition and Respect

7.  Every member of the USCG Auxiliary is an important participant
of “TEAM U.S. Coast Guard” insuring the Public’s Maritime Safety
and Security as a part of the Department of Homeland Security.
 The point of “Public or Stakeholder Contact” is the key
opportunity for impacting positive public support and
involvement. Negative performance creates negative results, a
lost opportunity to inform, educate, or serve the public.
 Treat the Public and all stakeholders with respect.
The Public are Our Customers

8. Public Service – Team USCG
San Francisco VA Hospital Holliday Party Event

9.  Clear and Accurate messaging and information are a priority
 Know your “Regulations, Maritime Rules, and Information Security
Rating” as it relates to unit and district PA Policy for information
dissemination clearance. (FOIA) (Security Levels)
 Be aware and sensitive to diversity issues, cultural values, and word
choice when responding to stakeholders, the public, first responders,
incident response command, emergency communications, and when
informing the press/media.
 DO not make “Off the Record Comments” . Never assume anything is
not on the record.
 Non-Disclosure Policy: (SAPP) Security, Accuracy, policy, Propriety)
Communication Strategies

10.  Be Professional and Respectful at all times
 Know your “Chain of Command” structure for approvals and
information dissemination clearance. (FOIA) (Security Levels)
 Provide accurate facts and not personal opinions to
stakeholders, the public, first responders, incident response
command, emergency communications, and when educating or
informing the public or the press/media.
 When asked about something you do not know do not guess or
speculate; but respond with I do not know about this but, I will
get back to you promptly with the answer or the correct USCG
person or department that can help you.
Communication Strategies

11.  Information designation with a Security classification of
CONFIDENTIAL, SECRET, or TOP SECRET cannot be released.
 Documents marked Official Use Only (FOUO) is not a security
classification are not included in a Media Release or Interview.
 Check for ACCURACY of FACTS and Avoid Speculation!
 Information for release shall not violate USCG /AUX Policy
 All information shall meet USCG Standards of Propriety
 Personal Information; financial, medical, matters under
investigation, judicial proceedings, internal agency rules, trade
secrets, ship porting or movements may not be disclosed and are
subject to written approval for release.
SAPP and FOIA

12. Look Professional-Look Sharp!
Photos: Roger Bazeley-USCG-AUX 1-7

13.  EXAMPLES: “life Jackets save lives…wear your jacket.”
 Utilize USCG and USCG - Auxiliary positive positioning
statements in speaking and responses to media questions.
 Training, Education, Teamwork, Good Neighbor, Force
Multiplier, Environmental Protection, Vessel Discharge
Prevention, Preparedness, Life-saving, Security, Dedication,
Condolences/Community Concern, USCG Force Multiplier
 Update Fact Sheets before talking with the Media or Public
COMMAND MESSAGES
“Position Statements on an Issue”

14.  Short accurate answers are better than long ones
 Give facts without personal opinion or guessing
 Do not utilize profanity, sarcasm, slang, or bias.
 Use layman’s terms avoiding jargon and acronyms.
 Do not discuss public policy, local, regional or national issues when discussing
a SAR (Search and Rescue) case, only the situation facts and details.
 Don’t allow a media journalist put ‘words in your mouth’ or to describe
something incorrectly.
 Keep to your message points.
 Watch you body language, posture, gestures, or distracting movements.
 Speak with confidence and eye contact, engaging the interviewer
 RELAX people will remember the way you spoke: with sincerity and integrity
Communication Tips

15. COSCO BUSAN Collision/Spill

16.  WHO: is in charge, who is involved in the response, who is most
impacted by this event
 WHAT: is your name, title, qualifications, and responsibilities; what
caused this to happen, what is the response, what is the likely of
increased damage, what is the agency response to immediate and
future dangers, injury and casualty estimates.
 WHEN: did this happen, when will the situation be resolved
 WHY: Why did this happen, non-prevention, why no early warning, why
not under control, why such a long response…
 WHERE: location. Most damaged areas, rescue concentration, rescue
efforts, safe areas, food and shelter availability.
 HOW: How many casualties, damage levels, situation control…
Crisis Questions: The Common 6

17.  Opportunity to participate with “Team Coast Guard”
 Positive experience in training and networking
 Supporting and honoring USCG public service activities
 Event PA photography and information gathering assistance
 Building organizational and community trust – Safe Boating
events, Vessel Inspection Events, Educational and
Instructional boating safety classes, Coastie and Life-Vest
(PFD) demonstrations to families and children SAVES LIVES!
Public Affairs Outreach=Opportunity

18.  Know your role and current areas of expertise
 Clear communications involves listening and not lecturing
or just informing
 Listen for participation feed-back
 Know you abilities and physical activity limitations
 Respect the USCG/AUX Team, Stakeholders and others
participating
 Remain adaptable to changing event or USCG Team needs,
task redeployment – we are a force multiplier!
Event Participation Tips

19. Award and Recognition Events
News Release :
USCG Alameda 9/5/2014
Auxillarist Carl Pierce is
Recognized as Auxiliarist of the
Year by The Pacific Central
Region Navy League of the
United States
Auxiliarist Carl Pierce center was recognized for outstanding
service by BMCM Aaron Zimmer, USCG and NLUS Sharke
AUX-PA Photo: Roger Bazeley

20. Day to Day Activities
Flotilla 1-7 Members working
with Sector SF USCG YBI
Photos: Roger Bazeley-USCG-AUX 1-7

21. Commercial Fishing Vessel Exams
Flotilla 1-7 Auxiliarists, USCG
Active, USCG Vessel Exams
Photos: Roger Bazeley-USCG-AUX 1-7

22. SFFD Fireboat Cruise-Flotilla 1-7
Photos: Roger Bazeley-USCG-AUX

23. Boat Safety and Pollution Prevention through
the” Dockwalkers” Program
Reviewing Boat Owner
pollution prevention Survey
Photos: Roger Bazeley-USCG-AUX 1-7

24. USCGC WAESCHE Commissioning
Photos: Roger Bazeley-USCG-AUX 1-7

25. USCGC STRATTON Crew PA Tour
Photos: Roger Bazeley-USCG-AUX 1-7

26. Change of Command
Admiral Paul Zukunft – New USCG Commandant 2014
Photos: Roger Bazeley-USCG-AUX 1-7

27. Change of Watch-COW
Admiral Schultz – Pacific Commander 2012-2014
Photos: Roger Bazeley-USCG-AUX 1-7

28. Coast Guard Day-225th Year
Coast Guard Island Alameda CA -2015
Photos: Roger Bazeley-USCG-AUX 1-7

29. USS AMERICA Commissioning
San Francisco – Fleet Week - 2014
Photos: Roger Bazeley-USCG-AUX 1-7

30. Veteran’s Memorial Dedication
War Memorial Opera House Veteran’s Memorial – 2014 SF Fleet Week
Photos: Roger Bazeley-USCG-AUX 1-7

31. USCG Memorial Service
Honoring Service and Sacrifice Beyond the Call of Duty
Boatsman 3rd Class Travis Obendorf, USCGC Waesche-Jan. 01, 2014 Alameda
Photos: Roger Bazeley-USCG-AUX 1-7

32.  A picture can be more powerful than words
 Photography can communicate deep human emotion
 A photo can collect visual information – incident response
documentation – response results and mitigation
 A photo can reflect and document USCG/AUX team work
 Records historical and important USCG/AUX events
 Photos are a USCG/AUX training and educational resource
 Photos capture the moment and illustrate a story when words
are not enough. “Mightier than the Pen”
Photography is a Communicator

33. Photography Tips
 Shoot for Impact
 Good Composition Counts
 Know your Equipment
 Utilize Professional Technique in focusing,
exposure, and motion stabilization
 Permission and Release is required in certain
situations – respect no shoot security zones
 Nikon/Cannon Digital DSLRs with 3 lens can shoot
98% of everything.
 Example: Nikon D7100 DX, Super Wide 10-24mm,
Medium VR Zoom 16-85mm, and a 70-200mm F4
VR, or 70-300mm VR for distance/close impact plus
small SB400 flash.
 USCG/AUX Newsletters, “North Wind”, and your
PA will appreciate “Team” action activity shots for
stories and as additional photo resources.

34. USCGC EAGLE Tall Ship Festival
Photos: Roger Bazeley-USCG-AUX 1-7

35. Valor Games Far West 2015

36. AMERICA’S CUP SF 2014

37. FLEETWEEK SF 2000-2015
Photos: Roger Bazeley-USCG-AUX

38. FLEETWEEK SF 2015
Photos: Roger Bazeley-USCG-AUX

39. Air Station SF – Flotilla 1-7 Event
Photos: Roger Bazeley-USCG-AUX

40. AERIAL PHOTOGRPHY
Photos: Roger Bazeley-USCG-AUX

41. WE Are a USCG/AUX TEAM!
USCG-AUX Flotilla 1-7 COW 2013
Photos: Roger Bazeley-USCG-AUX

42. USCG Auxiliarists TEAM!
USCG-AUX Public Affairs C-School
Class 2015
 Students
 Retirees
 Professionals
 Active Duty Military & Veterans
 Boaters, Aircraft Owners,
Communications-Radio Operators,
Computer IT corporate employees
 Trades, Language Translators
 U.S. Citizens 17 Years of age and older

43. Semper Paratus – Bravo Zulu