Slides for Appendix A Part A of Web 2.0 and Social Media for Business: Business in a Connected World 3rd Edition, 2016 Dr. Roger McHaney, Dr. David Sachs http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook

1. Web 2.0 and Social Media
Business in a Connected World
© McHaney and Sachs 2016
Applications of Web 2.0 Tools

2.  Many of these resources reside “in the cloud”.
 No need to worry about where they are – usually
just need a userid and password.
 Most are free – at least for the introductory
versions – and often provide a lot of storage space.
 Because they are provided by many different
companies, they each have their own unique look
and feel.
Web 2.0 Tools (e.g. Web Apps)

3.  Ability to capture screenshots (or partial screenshots).
 Ability to quickly and easily create short (under 5
minute) videos that can be shared with others.
 Storage space (for free) so that you can quickly and
easily access your screenshots and videos anywhere.
Techsmith Corporation
Jing
http://www.techsmith.com

4. Download Jing and Get an Account
When you select Free Download, you will be able to download
a version for a Mac or Windows computer. Techsmith does a
great job of walking you through the installation process.
http://www.techsmith.com

5. TechSmith Website Provides Portfolio of Tutorials
TechSmith Provides a Video, Taking Your First Capture. STRONG
SUGGESTION – Take three minutes to watch this video – it is well done and
quite useful.

6. Getting Started with Jing
 Initially focus on capturing screenshots, and then saving them locally to your
computer
 Can remotely save to Screencast.
 Screenshots saved as “Portable Network Graphics (PNG), a raster
graphics file format that supports lossless data compression.
 PNG files are easy to store and use, and can be shared as well.

7. TechSmith’s media hosting solution.
Screencast
https://www.techsmith.com/tutorial-jing-share-to-screencastcom.html

8. Jing Additional Resources
10 Minute Jing Tutorial:
https://www.youtube.com/watch?v=WTz5sehAxN4
PowerPoint slides on SlideShare entitled Getting Started with Jing. Here:
http://www.slideshare.net (Search under ‘Getting Started with Jing’)
Or Here:
http://www.slideshare.net/ProfDrAmin/getting-started-with-jing?qid=e5105c1e-
4d3c-4501-8ef3-6b039cb5a0ce&v=&b=&from_search=1

9. Dropbox provides 2 GB of free storage “in the cloud”.
File storage in the cloud
Dropbox
Wikipedia tells us: “Dropbox is a file hosting service operated by American company
Dropbox, Inc., headquartered in San Francisco, California, that offers cloud storage, file
synchronization, personal cloud, and client software. Dropbox allows users to create a
special folder on their computers, which Dropbox then synchronizes so that it appears to be
the same folder (with the same contents) regardless of which device is used to view it. Files
placed in this folder are also accessible via the Dropbox website and mobile apps. Dropbox
uses a freemium business model, wherein users are offered a free account with a set storage
size and paid subscriptions for accounts with more capacity.”

10. Dropbox: Create an Account

11. Dropbox Welcome Screen

12. Files on a Dropbox for Mac
Dropbox Observations
In addition to storing files, Dropbox does a wonderful job of
synchronizing them after they have been installed.

13. In the image below, note how several Dropbox folders are
shared; in each case we are told who is the “owner” of that
folder, and who has access rights to it.
Sharing Files and Folders Via Dropbox

14. Dropbox Additional Resources
Anson Alexander Dropbox video:
https://www.youtube.com/watch?v=29qfd5zDU8A
“Everything You Need to Know About Dropbox” by Steve Dotto:
https://www.youtube.com/watch?v=l6tkGSIFsH0
“15 Things You Didn’t Know You Could Do with Dropbox” on the MakeUseOf.com Web
site:
http://makeuseof.com
Increased power and use of Dropbox, once you have mastered the fundamentals. Here is
where you can find this really interesting article:
http://www.makeuseof.com/tag/15-things-didnt-know-dropbox/

15. Using the cloud to collect and organize notes
Evernote
 Evernote provides the ability to take notes, to save images, to search quickly and easily
within existing notes using tags or key words (or by geography).
 Amazingly fast.
 Can take notes in a class or at a meeting, and then share those notes with others – and
also have the ability to search for things that were said – all instantly, and easily.

16. Sign Up with Evernote
Go to the Evernote website and click on the Sign Up Now button
http://www.evernote.com

17. Visit various topic to learn about capabilities.
Evernote’s Get Started Page
A particularly interesting topic, Clip Articles from The Web, describes the
Evernote Web Clipper. This is an extension that can be quickly and easily added
to your browser. Once you have downloaded the extension, you can then just
copy and paste interesting Web pages, or sections of Web pages, to Evernote.

18. Example of Evernote Web Clipper in Action

19. Evernote Observations
 Once you have started to save notes, you will begin to think about
how to find what you have saved.
 You can store files with tags, and put files into notebooks with
different names.
 Can use search box at the top of the page, and if you enter a word
or a phrase, Evernote will highlight all of the notes that contain that
word or phrase.
 Evernote provides geotagging features – each note is time and
date stamped, and also contains information about where you were
when you entered that note.
 So, you might not remember exactly what was said, or when, but
you might remember where it was said, and Evernote will let you
find it that way.

20. Evernote Additional Resources
Evernote Tutorial 2015 Live:
https://www.youtube.com/watch?v=UoDcIuGr3LM
YouTube Evernote Channel:
https://www.youtube.com/user/EvernoteVideos

21. Getting a nice, free theme that matches your site strategy.
What is SoundCloud?
 SoundCloud is a global online audio distribution platform based in
Berlin, Germany.
 Enables users to upload, record, promote, and share their originally-
created sounds.”
 Founded in 2007, SoundCloud permits users from around the world to
have quick and easy access to musicians worldwide.
 Many individuals know about SoundCloud as a place where they can
go to listen to music
 Also quick and easy for ordinary individuals to upload music or
podcasts.
 Once podcasts have been uploaded to SoundCloud, it is easy to share
those files with others, by providing the URL, or embedding
SoundCloud code into a blog.

22. Visit the site and get an account.
Getting Started with SoundCloud
http://www.soundcloud.com
songs Pod-
Casts
audio

23. Upload Files to SoundCloud
 SoundCloud permits the upload of existing audio files.
 SoundCloud lets you know how much recording time is left on your
account.
 Supports nearly all formats of audio file.

24. Make your own podcasts.
Recording Into SoundCloud
Press the REC button to make a new podcast
This screen appears.

25. Once audio has been acquired, the file will appear as shown below. The ‘Arrow’
button can be pressed to replay the recording.
Storing and Replaying Audio Tracks

26. Upload Choices on SoundCloud

27. Note the share button.
Demo File on SoundCloud

28. Note the share options.
Audio track can be
embedded as a podcast or
shared on social media.
Sharing from SoundCloud

29. Can be embedded in Blogger Blogs or in other places.
Embed Code Can Be Used on Social Media

30. SoundCloud Observations
 SoundCloud provides a quick and easy and rather
powerful introduction to the world of podcasts.
 Some browsers work better than others with
SoundCloud. While preparing this demo, it became
clear that Google Chrome was not interacting well
with the SoundCloud record button, but Firefox
worked perfectly.
 SoundCloud does NOT provide an edit option.
 An alternative is Audacity, a multi-track, editor and
recorder at this following site:
https://sourceforge.net/projects/audacity/

31. SoundCloud Additional Resources
How to Use SoundCloud to Record or Post Audio.
https://www.youtube.com/watch?v=1F7mGAfLYjY
Welcome to SoundCloud :
https://www.youtube.com/watch?v=P7hh7lRPOdE

32.  RSS Feeds can be useful and provide quick and easy access to Web
resources.
 Anyone can use RSS feeds, in conjunction with feedly, to better organize
access to resources.
 Wikipedia states: “feedly is a news aggregator application for various
Web browsers and mobile devices running iOS and Android, also
available as a cloud-based service. It compiles news feeds from a variety
of online sources for the user to customize and share with others.”
 feedly was first released by DevHD in 2008.
feedly: RSS Feeds
http://www.feedly.com

33. Go to the website and get an account.
Starting with feedly
http://www.feedly.com

34. Can find own content or let feedly help.
Visit ‘My Content’ Page to Organize Feeds

35. ‘+’ to add to feedly account.
Example Content Related to Costa Rica

36. Create a New Collection if Desired

37. feedly with Blogs Added

38. feedly Observations
 Feedly is a powerful, user friendly, easy-to-
use example of a great Web 2.0 resource.
 You can have “one stop shopping” for your
Web resources – such as Blogs – where all
you have to do is go to one location, and
you can find all of your collections.
 You do not have to remember all of their
varied URLs.
 feedly is a great way for you to be able to
share your collections with others.

39. feedly Additional Resources
Getting Started With Feedly -
https://www.youtube.com/watch?v=iMc_baxglks
Feedly Tutorial:
https://www.youtube.com/watch?v=Y9AZEiWYCHo
Unofficial Guide To Feedly: Better Than Google Reader:
http://www.makeuseof.com/tag/unofficial-guide-to-feedly-
better-than-google-reader/

40. Contact: Roger McHaney, Kansas State University, mchaney@ksu.edu