Roger Dooley's opening keynote speech for 2013 PubCon Masters Group in Las Vegas, Nevada. It shows how to take the traffic generated by SEO, SEM, and social media and convert it at a higher rate. The model is The Persuasion Slide, with an emphasis on non-conscious motivators.
106. Confession Site
I believe God is on IRC and that I have
found him. Sometimes I sympathize with
other prophets of the past because no
one believe me and I fear it will soon be
too late to save mankind.
107. Confession Site
I believe God is on IRC and that I have
found him. Sometimes I sympathize with
other prophets of the past because no
one believe me and I fear it will soon be
too late to save mankind.
110. “You may cancel at any time.”
vs.
“John, your satisfaction is fully
guaranteed. If VetFriends is not what
you had in mind, feel free to cancel
at any time – we are here to serve
you.”
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